Cleveland Museum of Art Audience in United States

Cleveland Museum of Art logo

Cleveland Museum of Art has an estimated audience of 346,622 people in United States. 63.2% are female, 36.8% are male, average age 43.5. Top regions: Ohio, Pennsylvania, New York. Top brand affinities: Autism Awareness, Cleveland Guardians, National Gallery of Art, Diabetes mellitus awareness, Guggenheim Museum Bilbao.

The average Cleveland Museum of Art fan in United States is 43.5 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Pennsylvania, New York. Top brand affinities include Autism Awareness, Cleveland Guardians, National Gallery of Art, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Cleveland Museum of Art audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of Cleveland Museum of Art fans

Demographic split for Cleveland Museum of Art audience in United States
MetricValue
Female63.2%
Male36.8%
Average age43.5
Estimated audience size346,622

Audience persona

The typical Cleveland Museum of Art fan in United States is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Cleveland Museum of Art in United States
RegionReachAffinity
Ohio259,96734.43×
Pennsylvania15,1571.3×
New York13,3190.69×
Michigan9,1381.01×
California7,0730.19×
Illinois6,2900.54×
Florida5,5600.24×
Texas4,5920.15×
Virginia4,3660.52×
Indiana3,3560.53×
Massachusetts3,1980.47×
North Carolina2,7930.27×
Maryland2,6880.45×
Georgia2,6740.25×
New Jersey2,3530.27×
Kentucky2,2690.52×
Tennessee1,9850.29×
West Virginia1,7251.07×
Missouri1,3910.25×
Washington1,3340.19×
Wisconsin1,3290.25×
South Carolina1,2060.23×
Colorado1,1440.21×
Connecticut1,1160.32×
Minnesota1,0810.22×
Washington, District of Columbia1,0691.03×
Arizona1,0150.14×
Oregon7150.18×
Louisiana6850.15×
Iowa5830.2×
Alabama5810.12×
Oklahoma5360.14×
Kansas4700.17×
Maine4610.37×
Utah4440.14×
Nevada4300.13×
New Hampshire4190.31×
Arkansas4110.14×
New Mexico3860.22×
Rhode Island3820.35×
Vermont2990.49×
Mississippi2570.09×
Delaware2520.26×
Nebraska2400.14×
Hawaii2240.15×
Idaho1960.11×
Alaska1830.25×
Montana1720.18×
South Dakota1700.21×
North Dakota1420.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cleveland Museum of Art audience
BrandAffinityCategory
Autism Awareness19.03×Health
Cleveland Guardians18.6×Sports
National Gallery of Art58.56×Arts & Culture
Diabetes mellitus awareness12.48×Health
Guggenheim Museum Bilbao107.64×Arts & Culture
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Cleveland Browns9.9×Sports
DeviantArt8.91×Internet & Social Media
Income tax13.19×Business & Career
Art dealer19.38×Arts & Culture
Cleveland Cavaliers6.59×Sports
Hobby Lobby3.2×Home & Garden
Art Nouveau29.95×Arts & Culture
Charles, Prince of Wales18.87×Politics & Society
Postmodernism10.51×Arts & Culture
Digital art4.88×Arts & Culture
Kia Sportage13.7×Cars & Mobility
Scooby-Doo3.47×Movies & TV
Ice Nine Kills24.28×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cleveland Museum of Art audience
TraitClusterScore
PatriotismCONSERVATISM2.23
Design AffinityPREMIUM1.73
Urban LifestyleOPEN1.58
IndulgenceJOY1.43
Community OrientationOPEN1.42
SustainabilityBALANCE1.41

Worldwide distribution

Worldwide audience distribution share by country for Cleveland Museum of Art
CountryShare
United States71.2%
Saudi Arabia5.1%
Italy4.8%

See Cleveland Museum of Art audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does Cleveland Museum of Art have in United States?

Cleveland Museum of Art has an estimated audience of 346,622 people in United States, concentrated in Ohio and Pennsylvania.

What is the gender split and age of Cleveland Museum of Art fans?

63.2% of Cleveland Museum of Art fans are female, 36.8% are male, with an average age of 43.5 years.

Which brands do Cleveland Museum of Art fans like most?

Cleveland Museum of Art fans show strongest brand affinity for Autism Awareness (19.03×), Cleveland Guardians (18.6×), and National Gallery of Art (58.56×) over the country average.

Where do Cleveland Museum of Art fans live in United States?

Cleveland Museum of Art fans in United States are most concentrated in Ohio (reach 259,967), Pennsylvania (reach 15,157), and New York (reach 13,319). These three regions account for the largest share of the active audience.

What other brands do Cleveland Museum of Art fans also like?

Beyond Cleveland Museum of Art itself, the audience over-indexes on Cleveland Guardians (18.6×), National Gallery of Art (58.56×), Diabetes mellitus awareness (12.48×), and Guggenheim Museum Bilbao (107.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cleveland Museum of Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.