Rascasse Audience Intelligence

Cleveland Museum of Art Audience in United States

Name: Cleveland Museum of Art — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Cleveland Museum of Art in United States — modelled from more than twelve digital signal sources. Cleveland Museum of Art has an estimated audience of 346,622 people in United States.

#73among Museum in United States #5121among POI in United States #430in Arts & Culture

The average Cleveland Museum of Art fan in United States is 43.5 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, Pennsylvania, New York.

Top brand affinities include Guggenheim Museum Bilbao, Cleveland Guardians, DeviantArt, with strongest over-indexing on Guggenheim Museum Bilbao (168.92× the country average).

Demographically, the Cleveland Museum of Art audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cleveland Museum of Art fan in United States is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Guggenheim Museum Bilbao.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cleveland Museum of Art profile in United States.

Audience size

347K

in United States

Gender

63.2%♀

36.8% male

Age

43.5

average years

Country rank

#44851

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Cleveland Museum of Art fans

63.2% are female, 36.8% are male, average age 43.5.

Fig. 02

Gender split

63.2%

Female

36.8%

Male

Demographic split for Cleveland Museum of Art audience in United States
Metric	Value
Female	63.2%
Male	36.8%
Average age	43.5
Estimated audience size	346,622

Fig. 03

Age distribution

Age distribution of the Cleveland Museum of Art audience in United States
Age bracket	Share	%
16-19		19%
20-29		11%
30-39		13%
40-49		19%
50+		37%

Fig. 04

Worldwide distribution

71.1%

of the worldwide Cleveland Museum of Art audience comes from United States.

Worldwide audience distribution share by country for Cleveland Museum of Art
Country	Share
United States	71.1%
Saudi Arabia	5.1%
Italy	4.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cleveland Museum of Art audience in United States is strongest.

Fig. 05

Top regions by affinity

Cleveland Museum of Art fans by region: top regions in United States
#	Region	Reach	×
01	Ohio	~300K	33.65×
02	Pennsylvania	~10K	1.24×
03	Washington, District of Columbia	~1K	1.15×
04	Michigan	~10K	1.05×
05	West Virginia	~2K	1.03×
06	Alaska	<1K	0.84×
07	North Dakota	<1K	0.84×
08	South Dakota	<1K	0.83×
09	Vermont	<1K	0.83×
10	Montana	<1K	0.81×
11	Idaho	~1K	0.76×
12	Hawaii	~1K	0.76×
13	Delaware	<1K	0.74×
14	Mississippi	~2K	0.73×
15	Rhode Island	<1K	0.73×
16	Nebraska	~1K	0.71×
17	Maine	<1K	0.71×
18	New Hampshire	<1K	0.70×
19	New Mexico	~1K	0.67×
20	New York	~10K	0.66×
21	Arkansas	~2K	0.66×
22	Indiana	~4K	0.64×
23	Kentucky	~3K	0.64×
24	Oklahoma	~2K	0.62×
25	Kansas	~2K	0.61×
26	Iowa	~2K	0.60×
27	Nevada	~2K	0.59×
28	Utah	~2K	0.58×
29	Alabama	~3K	0.57×
30	Illinois	~7K	0.56×
31	Louisiana	~3K	0.56×
32	Virginia	~5K	0.55×
33	Massachusetts	~4K	0.54×
34	Maryland	~3K	0.54×
35	Connecticut	~2K	0.54×
36	Oregon	~2K	0.52×
37	South Carolina	~3K	0.49×
38	Wisconsin	~2K	0.48×
39	Missouri	~3K	0.47×
40	Tennessee	~3K	0.46×
41	Minnesota	~2K	0.46×
42	Colorado	~2K	0.44×
43	Arizona	~3K	0.43×
44	North Carolina	~4K	0.40×
45	New Jersey	~3K	0.40×
46	Washington	~3K	0.40×
47	Georgia	~4K	0.38×
48	Florida	~7K	0.31×
49	California	~10K	0.25×
50	Texas	~7K	0.24×

Affinity by region — Cleveland Museum of Art, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cleveland Museum of Art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cleveland Museum of Art audience
#	Interest	Category	×
01	Guggenheim Museum Bilbao	Arts & Culture	168.92×
02	National Gallery of Art	Arts & Culture	52.20×
03	Art Nouveau	Arts & Culture	35.38×
04	Art dealer	Arts & Culture	23.90×
05	Cleveland Guardians	Sports	21.34×
06	Brooklyn Museum	Arts & Culture	18.58×
07	Art Institute of Chicago	Travel & Leisure	17.30×
08	DeviantArt	Internet & Social Media	12.96×
09	Postmodernism	Arts & Culture	12.61×
10	Surrealism	Arts & Culture	12.57×
11	Cleveland Browns	Sports	8.26×
12	Cleveland Cavaliers	Sports	6.43×
13	Poshmark	Shopping	4.63×
14	Hobby Lobby	Home & Garden	2.63×
15	Nonprofit organization	Politics & Society	2.58×
16	CNN	Movies & TV	2.28×
17	Wine	Food & Beverages	2.27×
18	Alcoholic beverages	Food & Beverages	1.94×
19	Recipes	Food & Beverages	1.87×
20	Cooking	Food & Beverages	1.79×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cleveland Museum of Art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Cleveland Museum of Art audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	3.13×
Indulgence	JOY	1.79×
Urban Lifestyle	OPEN	1.73×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Cleveland Museum of Art audience · Rather not
Trait	Cluster	Score
Quality Awareness	PREMIUM	0.81×
Luxury Orientation	PREMIUM	0.81×
Extroversion	THRILL	0.99×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Cleveland Museum of Art have in United States?

Cleveland Museum of Art has an estimated audience of 346,622 people in United States, concentrated in Ohio and Pennsylvania.

What is the gender split and age of Cleveland Museum of Art fans?

63.2% of Cleveland Museum of Art fans are female, 36.8% are male, with an average age of 43.5 years.

Which brands do Cleveland Museum of Art fans like most?

Cleveland Museum of Art fans show strongest brand affinity for Guggenheim Museum Bilbao (168.92×), Cleveland Guardians (21.34×), and DeviantArt (12.96×) over the country average.

Where do Cleveland Museum of Art fans live in United States?

Cleveland Museum of Art fans in United States are most concentrated in Ohio (reach ~300K), Pennsylvania (reach ~10K), and New York (reach ~10K). These three regions account for the largest share of the active audience.

What other brands do Cleveland Museum of Art fans also like?

Beyond Cleveland Museum of Art itself, the audience over-indexes on Cleveland Guardians (21.34×), DeviantArt (12.96×), National Gallery of Art (52.2×), and Art dealer (23.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in United States

Museum of Modern Art (7,444,687)
British Museum (6,534,849)
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Children's museum (3,053,138)

See Cleveland Museum of Art audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cleveland Museum of Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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