Cleveland Museum of Art Audience in United States

Cleveland Museum of Art logo

Cleveland Museum of Art has an estimated audience of 346,622 people in United States. 63.2% are female, 36.8% are male, average age 43.5. Top regions: Ohio, Pennsylvania, New York. Top brand affinities: Steampunk, Sinaloa, Combat sport, Elsword, Laneige.

The average Cleveland Museum of Art fan in United States is 43.5 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Pennsylvania, New York. Top brand affinities include Steampunk, Sinaloa, Combat sport, with strongest over-indexing on Steampunk (11.16× the country average). Demographically, the Cleveland Museum of Art audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of Cleveland Museum of Art fans

Demographic split for Cleveland Museum of Art audience in United States
MetricValue
Female63.2%
Male36.8%
Average age43.5
Estimated audience size346,622

Audience persona

The typical Cleveland Museum of Art fan in United States is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Steampunk.

Top regions in United States

Top regions ranked by reach for Cleveland Museum of Art in United States
RegionReachAffinity
Ohio259,96734.43×
Pennsylvania15,1571.3×
New York13,3190.69×
Michigan9,1381.01×
California7,0730.19×
Illinois6,2900.54×
Florida5,5600.24×
Texas4,5920.15×
Virginia4,3660.52×
Indiana3,3560.53×
Massachusetts3,1980.47×
North Carolina2,7930.27×
Maryland2,6880.45×
Georgia2,6740.25×
New Jersey2,3530.27×
Kentucky2,2690.52×
Tennessee1,9850.29×
West Virginia1,7251.07×
Missouri1,3910.25×
Washington1,3340.19×
Wisconsin1,3290.25×
South Carolina1,2060.23×
Colorado1,1440.21×
Connecticut1,1160.32×
Minnesota1,0810.22×
Washington, District of Columbia1,0691.03×
Arizona1,0150.14×
Oregon7150.18×
Louisiana6850.15×
Iowa5830.2×
Alabama5810.12×
Oklahoma5360.14×
Kansas4700.17×
Maine4610.37×
Utah4440.14×
Nevada4300.13×
New Hampshire4190.31×
Arkansas4110.14×
New Mexico3860.22×
Rhode Island3820.35×
Vermont2990.49×
Mississippi2570.09×
Delaware2520.26×
Nebraska2400.14×
Hawaii2240.15×
Idaho1960.11×
Alaska1830.25×
Montana1720.18×
South Dakota1700.21×
North Dakota1420.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cleveland Museum of Art audience
BrandAffinityCategory
Steampunk11.16×Fashion & Accessoires
Sinaloa5.75×Travel & Leisure
Combat sport1.66×Sports
Elsword13.7×Games
Laneige4.57×Beauty & Wellness
Home staging3.54×Home & Garden
Bank account1.59×Business & Career
Captain America (1990 film)2.77×Movies & TV
Jesse Plemons1.94×Movies & TV
Nebraska Cornhuskers football2.01×Sports
UK garage3.01×Music & Radio
JC Whitney8.84×Shopping
Urban horticulture1.93×Home & Garden
Janitor3.36×Home & Garden
On the Border Mexican Grill & Cantina3.45×Food & Beverages
Voter registration2.26×Politics & Society
Necktie2.33×Fashion & Accessoires
La Opinión3.15×News
Stamp collecting2.06×Home & Garden
Columbia, Missouri4.34×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cleveland Museum of Art audience
TraitClusterScore
PatriotismCONSERVATISM2.23
Design AffinityPREMIUM1.73
Urban LifestyleOPEN1.58
IndulgenceJOY1.43
Community OrientationOPEN1.42
SustainabilityBALANCE1.41

Worldwide distribution

Worldwide audience distribution share by country for Cleveland Museum of Art
CountryShare
United States71.2%
Saudi Arabia5.1%
Italy4.8%

See Cleveland Museum of Art audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does Cleveland Museum of Art have in United States?

Cleveland Museum of Art has an estimated audience of 346,622 people in United States, concentrated in Ohio and Pennsylvania.

What is the gender split and age of Cleveland Museum of Art fans?

63.2% of Cleveland Museum of Art fans are female, 36.8% are male, with an average age of 43.5 years.

Which brands do Cleveland Museum of Art fans like most?

Cleveland Museum of Art fans show strongest brand affinity for Steampunk (11.16×), Sinaloa (5.75×), and Combat sport (1.66×) over the country average.

Where do Cleveland Museum of Art fans live in United States?

Cleveland Museum of Art fans in United States are most concentrated in Ohio (reach 259,967), Pennsylvania (reach 15,157), and New York (reach 13,319). These three regions account for the largest share of the active audience.

What other brands do Cleveland Museum of Art fans also like?

Beyond Cleveland Museum of Art itself, the audience over-indexes on Sinaloa (5.75×), Combat sport (1.66×), Elsword (13.7×), and Laneige (4.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cleveland Museum of Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.