3 Idiots Audience in United States

3 Idiots logo

3 Idiots has an estimated audience of 312,282 people in United States. 58.2% are female, 41.8% are male, average age 34.2. Top regions: California, Texas, New York. Top brand affinities: Vocal harmony, Goop, Governor of Michigan, Grinch, Hipster.

The average 3 Idiots fan in United States is 34.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Vocal harmony, Goop, Governor of Michigan, with strongest over-indexing on Vocal harmony (15.14× the country average). Demographically, the 3 Idiots audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of 3 Idiots fans

Demographic split for 3 Idiots audience in United States
MetricValue
Female58.2%
Male41.8%
Average age34.2
Estimated audience size312,282

Audience persona

The typical 3 Idiots fan in United States is more female, around 34.2 years old, with strong Quality Awareness tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for 3 Idiots in United States
RegionReachAffinity
California66,6931.94×
Texas46,4221.73×
New York33,2621.91×
New Jersey20,3562.56×
Illinois17,3161.66×
Florida17,0930.81×
Georgia13,8481.44×
Virginia13,6961.8×
Pennsylvania13,4421.28×
Massachusetts11,6181.89×
Washington11,4281.82×
Michigan10,4761.28×
North Carolina10,3621.1×
Ohio10,0281.04×
Maryland8,5311.59×
Arizona7,1381.12×
Indiana6,6151.16×
Tennessee4,7670.76×
Minnesota4,4190.99×
Colorado4,3980.89×
Connecticut4,2481.36×
Missouri4,1070.82×
Wisconsin3,7880.81×
Oregon3,3790.94×
South Carolina2,8170.6×
Kentucky2,8000.72×
Nevada2,5190.83×
Utah2,4720.88×
Louisiana2,2720.56×
Alabama2,2640.52×
Oklahoma2,1570.62×
Kansas2,0030.81×
Iowa1,9930.77×
Arkansas1,8860.73×
Washington, District of Columbia1,5511.65×
New Hampshire1,0890.89×
Mississippi1,0800.42×
Hawaii1,0610.79×
Nebraska9830.63×
New Mexico8940.57×
Delaware8891.03×
Rhode Island7920.8×
Idaho7410.47×
Maine6020.54×
West Virginia5200.36×
Montana4010.46×
North Dakota3850.6×
Vermont3840.7×
South Dakota3440.48×
Alaska3260.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 3 Idiots audience
BrandAffinityCategory
Vocal harmony15.14×Music & Radio
Goop15.72×Internet & Social Media
Governor of Michigan18.42×Politics & Society
Grinch9.51×Movies & TV
Hipster20.08×Politics & Society
Fairy godmother13.73×Literature
Klout98.08×Technology & Electronics
Harlow20.68×Travel & Leisure
Mathcore13.89×Music & Radio
Historic site7.21×Arts & Culture
Jaguar F-Pace22.6×Cars & Mobility
No Escape (1994 film)17.86×Movies & TV
TV Fanatic15.61×Movies & TV
Hibachi11.51×Food & Beverages
Hope chest32.25×Home & Garden
Google Home8.73×Technology & Electronics
Cherish (group)14.62×Music & Radio
Voter registration6.16×Politics & Society
Wok8.37×Food & Beverages
La Jolla11.42×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 3 Idiots audience
TraitClusterScore
Quality AwarenessPREMIUM2.32
Design AffinityPREMIUM1.84
TravellingTHRILL1.76
TraditionCONSERVATISM1.68
Community OrientationOPEN1.59
Urban LifestyleOPEN1.55

Worldwide distribution

Worldwide audience distribution share by country for 3 Idiots
CountryShare
India45.9%
United States8.5%
Bangladesh3.7%

See 3 Idiots audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does 3 Idiots have in United States?

3 Idiots has an estimated audience of 312,282 people in United States, concentrated in California and Texas.

What is the gender split and age of 3 Idiots fans?

58.2% of 3 Idiots fans are female, 41.8% are male, with an average age of 34.2 years.

Which brands do 3 Idiots fans like most?

3 Idiots fans show strongest brand affinity for Vocal harmony (15.14×), Goop (15.72×), and Governor of Michigan (18.42×) over the country average.

Where do 3 Idiots fans live in United States?

3 Idiots fans in United States are most concentrated in California (reach 66,693), Texas (reach 46,422), and New York (reach 33,262). These three regions account for the largest share of the active audience.

What other brands do 3 Idiots fans also like?

Beyond 3 Idiots itself, the audience over-indexes on Goop (15.72×), Governor of Michigan (18.42×), Grinch (9.51×), and Hipster (20.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 3 Idiots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.