3 Idiots Audience in United States
3 Idiots has an estimated audience of 312,282 people in United States. 58.2% are female, 41.8% are male, average age 34.2. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Sidharth Malhotra, Capital One, Enterprise Rent-A-Car, ICloud.
The average 3 Idiots fan in United States is 34.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Sidharth Malhotra, Capital One, with strongest over-indexing on Google Maps (20.06× the country average). Demographically, the 3 Idiots audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of 3 Idiots fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 34.2 |
| Estimated audience size | 312,282 |
Audience persona
The typical 3 Idiots fan in United States is more female, around 34.2 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 66,693 | 1.94× |
| Texas | 46,422 | 1.73× |
| New York | 33,262 | 1.91× |
| New Jersey | 20,356 | 2.56× |
| Illinois | 17,316 | 1.66× |
| Florida | 17,093 | 0.81× |
| Georgia | 13,848 | 1.44× |
| Virginia | 13,696 | 1.8× |
| Pennsylvania | 13,442 | 1.28× |
| Massachusetts | 11,618 | 1.89× |
| Washington | 11,428 | 1.82× |
| Michigan | 10,476 | 1.28× |
| North Carolina | 10,362 | 1.1× |
| Ohio | 10,028 | 1.04× |
| Maryland | 8,531 | 1.59× |
| Arizona | 7,138 | 1.12× |
| Indiana | 6,615 | 1.16× |
| Tennessee | 4,767 | 0.76× |
| Minnesota | 4,419 | 0.99× |
| Colorado | 4,398 | 0.89× |
| Connecticut | 4,248 | 1.36× |
| Missouri | 4,107 | 0.82× |
| Wisconsin | 3,788 | 0.81× |
| Oregon | 3,379 | 0.94× |
| South Carolina | 2,817 | 0.6× |
| Kentucky | 2,800 | 0.72× |
| Nevada | 2,519 | 0.83× |
| Utah | 2,472 | 0.88× |
| Louisiana | 2,272 | 0.56× |
| Alabama | 2,264 | 0.52× |
| Oklahoma | 2,157 | 0.62× |
| Kansas | 2,003 | 0.81× |
| Iowa | 1,993 | 0.77× |
| Arkansas | 1,886 | 0.73× |
| Washington, District of Columbia | 1,551 | 1.65× |
| New Hampshire | 1,089 | 0.89× |
| Mississippi | 1,080 | 0.42× |
| Hawaii | 1,061 | 0.79× |
| Nebraska | 983 | 0.63× |
| New Mexico | 894 | 0.57× |
| Delaware | 889 | 1.03× |
| Rhode Island | 792 | 0.8× |
| Idaho | 741 | 0.47× |
| Maine | 602 | 0.54× |
| West Virginia | 520 | 0.36× |
| Montana | 401 | 0.46× |
| North Dakota | 385 | 0.6× |
| Vermont | 384 | 0.7× |
| South Dakota | 344 | 0.48× |
| Alaska | 326 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 20.06× | Internet & Social Media |
| Sidharth Malhotra | 156.57× | Fashion & Accessoires |
| Capital One | 12.27× | Business & Career |
| Enterprise Rent-A-Car | 18.26× | Cars & Mobility |
| ICloud | 27.04× | Technology & Electronics |
| Apple Store | 20.6× | Shopping |
| Kajol | 112.39× | Movies & TV |
| Indeed.com | 9.66× | Business & Career |
| NDTV | 59.34× | Movies & TV |
| Hindustan | 115.25× | Politics & Society |
| Circle K | 15.43× | Shopping |
| DeviantArt | 15.05× | Internet & Social Media |
| Saif Ali Khan | 98.08× | Movies & TV |
| National Gallery of Art | 59.97× | Arts & Culture |
| Beetlejuice | 9.48× | Movies & TV |
| Khan Academy | 16.26× | Business & Career |
| Aaron Rodgers | 12.31× | Sports |
| Google News | 10.64× | News |
| CarGurus | 10.57× | Cars & Mobility |
| Zac Efron | 17.35× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.32 |
| Design Affinity | PREMIUM | 1.84 |
| Travelling | THRILL | 1.76 |
| Tradition | CONSERVATISM | 1.68 |
| Community Orientation | OPEN | 1.59 |
| Urban Lifestyle | OPEN | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 45.9% |
| United States | 8.5% |
| Bangladesh | 3.7% |
See 3 Idiots audiences in other countries
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Frequently asked questions
How many fans does 3 Idiots have in United States?
3 Idiots has an estimated audience of 312,282 people in United States, concentrated in California and Texas.
What is the gender split and age of 3 Idiots fans?
58.2% of 3 Idiots fans are female, 41.8% are male, with an average age of 34.2 years.
Which brands do 3 Idiots fans like most?
3 Idiots fans show strongest brand affinity for Google Maps (20.06×), Sidharth Malhotra (156.57×), and Capital One (12.27×) over the country average.
Where do 3 Idiots fans live in United States?
3 Idiots fans in United States are most concentrated in California (reach 66,693), Texas (reach 46,422), and New York (reach 33,262). These three regions account for the largest share of the active audience.
What other brands do 3 Idiots fans also like?
Beyond 3 Idiots itself, the audience over-indexes on Sidharth Malhotra (156.57×), Capital One (12.27×), Enterprise Rent-A-Car (18.26×), and ICloud (27.04×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for 3 Idiots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.