Rascasse Audience Intelligence

3 Idiots Audience in United States

A data profile of the people who buy, follow and care about 3 Idiots in United States — modelled from more than twelve digital signal sources. 3 Idiots has an estimated audience of 309,836 people in United States.

#4270among Movie / TV Show / Series in United States#8623in Movies & TV

The average 3 Idiots fan in United States is 34.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include NDTV, Sidharth Malhotra, Hindustan, with strongest over-indexing on NDTV (74.07× the country average).

Demographically, the 3 Idiots audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Quality Awareness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 3 Idiots fan in United States is more female, around 34.2 years old, with strong Quality Awareness tendencies and a notable affinity for NDTV.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 3 Idiots profile in United States.

Audience size
310K
in United States
Gender
58.2%♀
41.8% male
Age
34.2
average years
Country rank
#47552
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 3 Idiots viewers

58.2% are female, 41.8% are male, average age 34.2.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for 3 Idiots audience in United States
MetricValue
Female58.2%
Male41.8%
Average age34.2
Estimated audience size309,836
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the 3 Idiots audience in United States
Age bracketShare%
16-1938%
20-2916%
30-3915%
40-4917%
50+14%
Fig. 04

Worldwide distribution

8.3%

of the worldwide 3 Idiots audience comes from United States.

Worldwide audience distribution share by country for 3 Idiots
CountryShare
India44.4%
United States8.3%
Bangladesh3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 3 Idiots audience in United States is strongest.

Fig. 05

Top regions by affinity

3 Idiots fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~20K2.42×
02California~60K1.86×
03New York~30K1.85×
04Massachusetts~10K1.81×
05Virginia~10K1.75×
06Washington~10K1.74×
07Texas~40K1.63×
08Illinois~20K1.62×
09Maryland~8K1.55×
10Washington, District of Columbia~1K1.51×
11Georgia~10K1.41×
12Connecticut~4K1.31×
13Pennsylvania~10K1.25×
14Michigan~10K1.19×
15Indiana~7K1.16×
16North Carolina~10K1.10×
17Arizona~7K1.09×
18Delaware<1K1.07×
19Minnesota~5K1.04×
20Ohio~10K1.00×
21Rhode Island<1K0.96×
22Oregon~3K0.95×
23New Hampshire~1K0.95×
24Kansas~2K0.90×
25Vermont<1K0.89×
26Utah~2K0.88×
27Hawaii~1K0.88×
28Colorado~4K0.86×
29Alaska<1K0.86×
30Nevada~3K0.85×
31North Dakota<1K0.85×
32Wisconsin~4K0.84×
33Iowa~2K0.84×
34Missouri~4K0.82×
35South Dakota<1K0.82×
36Florida~20K0.81×
37Nebraska~1K0.80×
38Arkansas~2K0.79×
39Montana<1K0.79×
40Tennessee~5K0.77×
41Maine<1K0.77×
42Kentucky~3K0.76×
43New Mexico~1K0.75×
44Idaho~1K0.74×
45Oklahoma~3K0.73×
46West Virginia~1K0.73×
47Mississippi~2K0.69×
48South Carolina~3K0.65×
49Louisiana~3K0.65×
50Alabama~3K0.64×
Fig. 06

Affinity by region

Affinity by region — 3 Idiots, United States
0.64×1.00×2.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 3 Idiots audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 3 Idiots audience
#·InterestCategoryAffinity×
01Sidharth MalhotraFashion & Accessoires136.19×
02HindustanPolitics & Society125.61×
03KajolMovies & TV98.73×
04Saif Ali KhanMovies & TV82.45×
05NDTVMovies & TV74.07×
06National Gallery of ArtArts & Culture53.62×
07Ranbir KapoorMovies & TV40.18×
08Etihad AirwaysTravel & Leisure31.84×
09Cricket World CupSports31.35×
10Pressed JuiceryFood & Beverages30.16×
11Ranveer SinghMovies & TV27.88×
12Salman KhanMovies & TV23.27×
13Shah Rukh KhanMovies & TV21.32×
14Deepika PadukoneMovies & TV20.43×
15International educationBusiness & Career16.22×
16Air CanadaTravel & Leisure13.78×
17EmiratesTravel & Leisure13.20×
18FlipkartShopping12.37×
19HinduismPolitics & Society8.49×
20FIFA World CupSports4.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 3 Idiots audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 3 Idiots audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.16×
SpiritualityBALANCE2.04×
Community OrientationOPEN1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 3 Idiots audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.64×
DIY MentalityTHRILL0.71×
Pet OwnershipJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 3 Idiots have in United States?

3 Idiots has an estimated audience of 309,836 people in United States, concentrated in California and Texas.

02

What is the gender split and age of 3 Idiots viewers?

58.2% of 3 Idiots fans are female, 41.8% are male, with an average age of 34.2 years.

03

Which brands do 3 Idiots fans like most?

3 Idiots fans show strongest brand affinity for NDTV (74.07×), Sidharth Malhotra (136.19×), and Hindustan (125.61×) over the country average.

04

Where do 3 Idiots fans live in United States?

3 Idiots fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do 3 Idiots fans also like?

Beyond 3 Idiots itself, the audience over-indexes on Sidharth Malhotra (136.19×), Hindustan (125.61×), Kajol (98.73×), and National Gallery of Art (53.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See 3 Idiots audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 3 Idiots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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