Museum of Fine Arts, Boston Audience in United States
Museum of Fine Arts, Boston has an estimated audience of 760,090 people in United States. 60.7% are female, 39.3% are male, average age 43.4. Top regions: Massachusetts, New York, California. Top brand affinities: Alaska, Steampunk, Electrolyte, Nebraska, Laneige.
The average Museum of Fine Arts, Boston fan in United States is 43.4 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New York, California. Top brand affinities include Alaska, Steampunk, Electrolyte, with strongest over-indexing on Alaska (8.32× the country average). Demographically, the Museum of Fine Arts, Boston audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: POI · Subtype: Museum
Demographics of Museum of Fine Arts, Boston fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 43.4 |
| Estimated audience size | 760,090 |
Audience persona
The typical Museum of Fine Arts, Boston fan in United States is more female, around 43.4 years old, with strong Design Affinity tendencies and a notable affinity for Alaska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Massachusetts | 345,258 | 23.06× |
| New York | 30,587 | 0.72× |
| California | 19,898 | 0.24× |
| New Hampshire | 17,888 | 5.97× |
| Florida | 12,822 | 0.25× |
| Connecticut | 12,805 | 1.68× |
| Texas | 11,636 | 0.18× |
| Rhode Island | 11,528 | 4.76× |
| Maine | 9,710 | 3.57× |
| New Jersey | 8,141 | 0.42× |
| Pennsylvania | 7,833 | 0.31× |
| Virginia | 6,123 | 0.33× |
| North Carolina | 5,370 | 0.23× |
| Illinois | 5,095 | 0.2× |
| Georgia | 4,807 | 0.21× |
| Ohio | 4,528 | 0.19× |
| Maryland | 4,069 | 0.31× |
| Michigan | 3,764 | 0.19× |
| Washington | 3,721 | 0.24× |
| Vermont | 3,216 | 2.41× |
| Tennessee | 3,147 | 0.21× |
| Colorado | 2,573 | 0.21× |
| Indiana | 2,333 | 0.17× |
| South Carolina | 2,321 | 0.2× |
| Arizona | 2,265 | 0.15× |
| Minnesota | 2,223 | 0.2× |
| Missouri | 1,990 | 0.16× |
| Wisconsin | 1,983 | 0.17× |
| Oregon | 1,875 | 0.22× |
| Washington, District of Columbia | 1,605 | 0.7× |
| Louisiana | 1,550 | 0.16× |
| Utah | 1,480 | 0.22× |
| Kentucky | 1,461 | 0.15× |
| Alabama | 1,249 | 0.12× |
| Oklahoma | 1,066 | 0.13× |
| Iowa | 943 | 0.15× |
| Nevada | 919 | 0.12× |
| Kansas | 918 | 0.15× |
| Arkansas | 840 | 0.13× |
| Hawaii | 808 | 0.25× |
| New Mexico | 708 | 0.19× |
| Mississippi | 610 | 0.1× |
| Delaware | 566 | 0.27× |
| Idaho | 524 | 0.14× |
| West Virginia | 519 | 0.15× |
| Nebraska | 422 | 0.11× |
| Montana | 325 | 0.15× |
| Alaska | 232 | 0.14× |
| South Dakota | 166 | 0.09× |
| North Dakota | 138 | 0.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 8.32× | Travel & Leisure |
| Steampunk | 17.42× | Fashion & Accessoires |
| Electrolyte | 8.27× | Health |
| Nebraska | 3.05× | Travel & Leisure |
| Laneige | 5.5× | Beauty & Wellness |
| Elsword | 15.08× | Games |
| Home equity | 1.51× | Home & Garden |
| Nebraska Cornhuskers football | 2.42× | Sports |
| Sailor | 3× | Travel & Leisure |
| Voter registration | 2.93× | Politics & Society |
| Urban horticulture | 2.11× | Home & Garden |
| Sacred Heart Catholic Church (Dubuque, Iowa) | 6.23× | Politics & Society |
| JDSU | 1.67× | Business & Career |
| ARCO | 1.56× | Cars & Mobility |
| Janitor | 3.44× | Home & Garden |
| Home staging | 2.69× | Home & Garden |
| Guelaguetza | 4.82× | Arts & Culture |
| Corona (band) | 2.88× | Music & Radio |
| La Opinión | 3.5× | News |
| Elk Hunting | 7.12× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 5.11 |
| Sustainability | BALANCE | 2.43 |
| Travelling | THRILL | 1.81 |
| Urban Lifestyle | OPEN | 1.75 |
| Mindfulness | BALANCE | 1.63 |
| Early Adopter Mentality | POWER | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.8% |
| Italy | 10.6% |
| Japan | 9.8% |
See Museum of Fine Arts, Boston audiences in other countries
- Museum of Fine Arts, Boston — Germany
- Museum of Fine Arts, Boston — United Kingdom
- Museum of Fine Arts, Boston — France
- Museum of Fine Arts, Boston — Italy
- Museum of Fine Arts, Boston — Spain
- Museum of Fine Arts, Boston — Brazil
- Museum of Fine Arts, Boston — Japan
- Museum of Fine Arts, Boston — South Korea
- Museum of Fine Arts, Boston — India
More Museum audiences in United States
- Museum of Modern Art (7,444,687)
- British Museum (6,534,849)
- Metropolitan Museum of Art (5,185,120)
- Saatchi Gallery (3,737,632)
- Children's museum (3,053,138)
Frequently asked questions
How many fans does Museum of Fine Arts, Boston have in United States?
Museum of Fine Arts, Boston has an estimated audience of 760,090 people in United States, concentrated in Massachusetts and New York.
What is the gender split and age of Museum of Fine Arts, Boston fans?
60.7% of Museum of Fine Arts, Boston fans are female, 39.3% are male, with an average age of 43.4 years.
Which brands do Museum of Fine Arts, Boston fans like most?
Museum of Fine Arts, Boston fans show strongest brand affinity for Alaska (8.32×), Steampunk (17.42×), and Electrolyte (8.27×) over the country average.
Where do Museum of Fine Arts, Boston fans live in United States?
Museum of Fine Arts, Boston fans in United States are most concentrated in Massachusetts (reach 345,258), New York (reach 30,587), and California (reach 19,898). These three regions account for the largest share of the active audience.
What other brands do Museum of Fine Arts, Boston fans also like?
Beyond Museum of Fine Arts, Boston itself, the audience over-indexes on Steampunk (17.42×), Electrolyte (8.27×), Nebraska (3.05×), and Laneige (5.5×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Museum of Fine Arts, Boston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.