Rascasse Audience Intelligence

Museum of Fine Arts, Boston Audience in United States

A data profile of the people who buy, follow and care about Museum of Fine Arts, Boston in United States — modelled from more than twelve digital signal sources. Museum of Fine Arts, Boston has an estimated audience of 760,090 people in United States.

#32among Museum in United States#2688among POI in United States#273in Arts & Culture

The average Museum of Fine Arts, Boston fan in United States is 43.4 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, New York, California.

Top brand affinities include DeviantArt, National Gallery of Art, Guggenheim Museum Bilbao, with strongest over-indexing on DeviantArt (11.69× the country average).

Demographically, the Museum of Fine Arts, Boston audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Museum of Fine Arts, Boston fan in United States is more female, around 43.4 years old, with strong Design Affinity tendencies and a notable affinity for DeviantArt.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Museum of Fine Arts, Boston profile in United States.

Audience size
760K
in United States
Gender
60.7%♀
39.3% male
Age
43.4
average years
Country rank
#28393
POI in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Museum of Fine Arts, Boston fans

60.7% are female, 39.3% are male, average age 43.4.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Museum of Fine Arts, Boston audience in United States
MetricValue
Female60.7%
Male39.3%
Average age43.4
Estimated audience size760,090
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Museum of Fine Arts, Boston audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3917%
40-4922%
50+33%
Fig. 04

Worldwide distribution

39.8%

of the worldwide Museum of Fine Arts, Boston audience comes from United States.

Worldwide audience distribution share by country for Museum of Fine Arts, Boston
CountryShare
United States39.8%
Italy10.6%
Japan9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Museum of Fine Arts, Boston audience in United States is strongest.

Fig. 05

Top regions by affinity

Museum of Fine Arts, Boston fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~400K27.67×
02New Hampshire~20K5.22×
03Rhode Island~10K4.12×
04Maine~9K3.19×
05Vermont~3K2.18×
06Connecticut~10K1.44×
07Washington, District of Columbia~1K0.61×
08North Dakota<1K0.60×
09New York~20K0.57×
10South Dakota<1K0.56×
11Alaska<1K0.54×
12Montana<1K0.45×
13West Virginia~1K0.40×
14Delaware<1K0.40×
15Mississippi~2K0.37×
16Hawaii~1K0.37×
17New Jersey~7K0.36×
18Idaho~1K0.36×
19Nebraska~1K0.35×
20New Mexico~1K0.33×
21Arkansas~2K0.31×
22Virginia~5K0.29×
23Maryland~4K0.29×
24Kansas~2K0.29×
25Iowa~2K0.28×
26Pennsylvania~7K0.27×
27Oklahoma~2K0.27×
28Utah~2K0.27×
29Louisiana~2K0.25×
30Kentucky~2K0.25×
31Oregon~2K0.25×
32Nevada~2K0.25×
33South Carolina~3K0.24×
34Washington~4K0.23×
35Colorado~3K0.23×
36Minnesota~2K0.23×
37Alabama~2K0.23×
38Florida~10K0.22×
39North Carolina~5K0.22×
40Tennessee~3K0.22×
41Wisconsin~3K0.22×
42Indiana~3K0.21×
43Missouri~3K0.21×
44California~20K0.20×
45Georgia~5K0.20×
46Michigan~4K0.20×
47Illinois~5K0.19×
48Ohio~5K0.19×
49Arizona~3K0.19×
50Texas~10K0.16×
Fig. 06

Affinity by region

Affinity by region — Museum of Fine Arts, Boston, United States
0.16×1.00×27.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Museum of Fine Arts, Boston audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Museum of Fine Arts, Boston audience
#·InterestCategoryAffinity×
01Guggenheim Museum BilbaoArts & Culture73.68×
02National Gallery of ArtArts & Culture31.79×
03Art NouveauArts & Culture27.20×
04Cultural tourismTravel & Leisure22.62×
05Leroy MerlinShopping22.25×
06Drone racingSports20.00×
07Art Institute of ChicagoTravel & Leisure19.89×
08Brooklyn MuseumArts & Culture16.16×
09Art dealerArts & Culture16.06×
10DeviantArtInternet & Social Media11.69×
11Danish designHome & Garden10.18×
12International educationBusiness & Career9.79×
13SurrealismArts & Culture9.49×
14PostmodernismArts & Culture9.31×
15Boston BruinsSports6.93×
16Road tripTravel & Leisure5.95×
17LibraryLiterature4.48×
18Trader Joe'sShopping3.27×
19InnovationBusiness & Career2.98×
20MuseumArts & Culture2.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Museum of Fine Arts, Boston audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Museum of Fine Arts, Boston audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.41×
SustainabilityBALANCE2.03×
IndulgenceJOY1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Museum of Fine Arts, Boston audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.85×
Social Media UsageJOY0.91×
Pet OwnershipJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Museum of Fine Arts, Boston have in United States?

Museum of Fine Arts, Boston has an estimated audience of 760,090 people in United States, concentrated in Massachusetts and New York.

02

What is the gender split and age of Museum of Fine Arts, Boston fans?

60.7% of Museum of Fine Arts, Boston fans are female, 39.3% are male, with an average age of 43.4 years.

03

Which brands do Museum of Fine Arts, Boston fans like most?

Museum of Fine Arts, Boston fans show strongest brand affinity for DeviantArt (11.69×), National Gallery of Art (31.79×), and Guggenheim Museum Bilbao (73.68×) over the country average.

04

Where do Museum of Fine Arts, Boston fans live in United States?

Museum of Fine Arts, Boston fans in United States are most concentrated in Massachusetts (reach ~400K), New York (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Museum of Fine Arts, Boston fans also like?

Beyond Museum of Fine Arts, Boston itself, the audience over-indexes on National Gallery of Art (31.79×), Guggenheim Museum Bilbao (73.68×), Road trip (5.95×), and Trader Joe's (3.27×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Museum of Fine Arts, Boston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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