Museum of Fine Arts, Boston Audience in United States

Museum of Fine Arts, Boston has an estimated audience of 760,090 people in United States. 60.7% are female, 39.3% are male, average age 43.4. Top regions: Massachusetts, New York, California. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, National Gallery of Art.

The average Museum of Fine Arts, Boston fan in United States is 43.4 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New York, California. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Museum of Fine Arts, Boston audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of Museum of Fine Arts, Boston fans

Demographic split for Museum of Fine Arts, Boston audience in United States
MetricValue
Female60.7%
Male39.3%
Average age43.4
Estimated audience size760,090

Audience persona

The typical Museum of Fine Arts, Boston fan in United States is more female, around 43.4 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Museum of Fine Arts, Boston in United States
RegionReachAffinity
Massachusetts345,25823.06×
New York30,5870.72×
California19,8980.24×
New Hampshire17,8885.97×
Florida12,8220.25×
Connecticut12,8051.68×
Texas11,6360.18×
Rhode Island11,5284.76×
Maine9,7103.57×
New Jersey8,1410.42×
Pennsylvania7,8330.31×
Virginia6,1230.33×
North Carolina5,3700.23×
Illinois5,0950.2×
Georgia4,8070.21×
Ohio4,5280.19×
Maryland4,0690.31×
Michigan3,7640.19×
Washington3,7210.24×
Vermont3,2162.41×
Tennessee3,1470.21×
Colorado2,5730.21×
Indiana2,3330.17×
South Carolina2,3210.2×
Arizona2,2650.15×
Minnesota2,2230.2×
Missouri1,9900.16×
Wisconsin1,9830.17×
Oregon1,8750.22×
Washington, District of Columbia1,6050.7×
Louisiana1,5500.16×
Utah1,4800.22×
Kentucky1,4610.15×
Alabama1,2490.12×
Oklahoma1,0660.13×
Iowa9430.15×
Nevada9190.12×
Kansas9180.15×
Arkansas8400.13×
Hawaii8080.25×
New Mexico7080.19×
Mississippi6100.1×
Delaware5660.27×
Idaho5240.14×
West Virginia5190.15×
Nebraska4220.11×
Montana3250.15×
Alaska2320.14×
South Dakota1660.09×
North Dakota1380.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Museum of Fine Arts, Boston audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
National Gallery of Art36.26×Arts & Culture
Income tax13.19×Business & Career
Danish design15.61×Home & Garden
DeviantArt7.14×Internet & Social Media
Leroy Merlin31.25×Shopping
Guggenheim Museum Bilbao52.28×Arts & Culture
Charles, Prince of Wales18.87×Politics & Society
Kia Sportage15.08×Cars & Mobility
Boston Bruins8.32×Sports
Hobby Lobby2.51×Home & Garden
Scandinavian design11.82×Home & Garden
Art dealer12.66×Arts & Culture
Art exhibition4.41×Arts & Culture
Brooklyn Museum14.47×Arts & Culture
Art Nouveau23.42×Arts & Culture
Boston Red Sox4.72×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Museum of Fine Arts, Boston audience
TraitClusterScore
Design AffinityPREMIUM5.11
SustainabilityBALANCE2.43
TravellingTHRILL1.81
Urban LifestyleOPEN1.75
MindfulnessBALANCE1.63
Early Adopter MentalityPOWER1.62

Worldwide distribution

Worldwide audience distribution share by country for Museum of Fine Arts, Boston
CountryShare
United States39.8%
Italy10.6%
Japan9.8%

See Museum of Fine Arts, Boston audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does Museum of Fine Arts, Boston have in United States?

Museum of Fine Arts, Boston has an estimated audience of 760,090 people in United States, concentrated in Massachusetts and New York.

What is the gender split and age of Museum of Fine Arts, Boston fans?

60.7% of Museum of Fine Arts, Boston fans are female, 39.3% are male, with an average age of 43.4 years.

Which brands do Museum of Fine Arts, Boston fans like most?

Museum of Fine Arts, Boston fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Museum of Fine Arts, Boston fans live in United States?

Museum of Fine Arts, Boston fans in United States are most concentrated in Massachusetts (reach 345,258), New York (reach 30,587), and California (reach 19,898). These three regions account for the largest share of the active audience.

What other brands do Museum of Fine Arts, Boston fans also like?

Beyond Museum of Fine Arts, Boston itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and National Gallery of Art (36.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Museum of Fine Arts, Boston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.