A data profile of the people who buy, follow and care about Surrealism in United States — modelled from more than twelve digital signal sources. Surrealism has an estimated audience of 2,700,952 people in United States.
The average Surrealism fan in United States is 38.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Frida Kahlo, Yayoi Kusama, HighSchool, with strongest over-indexing on Frida Kahlo (14.68× the country average).
Demographically, the Surrealism audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Extroversion, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Surrealism fan in United States is more female, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for Frida Kahlo.
The key figures that characterise the Surrealism profile in United States.
58.6% are female, 41.4% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 38.7 |
| Estimated audience size | 2,700,952 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Surrealism audience comes from United States.
| Country | Share |
|---|---|
| United States | 23.1% |
| Italy | 8.7% |
| China | 7.4% |
Where the Surrealism audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~400K | 1.34× | |
| 02 | Texas | ~300K | 1.23× | |
| 03 | New York | ~200K | 1.13× | |
| 04 | Florida | ~200K | 1.10× | |
| 05 | Indiana | ~50K | 1.10× | |
| 06 | Hawaii | ~10K | 1.10× | |
| 07 | Georgia | ~90K | 1.09× | |
| 08 | Utah | ~30K | 1.09× | |
| 09 | Pennsylvania | ~100K | 1.08× | |
| 10 | Washington | ~60K | 1.07× | |
| 11 | Arizona | ~60K | 1.06× | |
| 12 | Kentucky | ~40K | 1.06× | |
| 13 | North Carolina | ~90K | 1.05× | |
| 14 | Oregon | ~30K | 1.05× | |
| 15 | Vermont | ~5K | 1.05× | |
| 16 | Virginia | ~70K | 1.04× | |
| 17 | Louisiana | ~40K | 1.04× | |
| 18 | West Virginia | ~10K | 1.04× | |
| 19 | Rhode Island | ~9K | 1.04× | |
| 20 | Colorado | ~40K | 1.03× | |
| 21 | New Mexico | ~10K | 1.03× | |
| 22 | Massachusetts | ~50K | 1.02× | |
| 23 | Oklahoma | ~30K | 1.02× | |
| 24 | Kansas | ~20K | 1.02× | |
| 25 | Maryland | ~50K | 1.01× | |
| 26 | Nevada | ~30K | 1.01× | |
| 27 | Maine | ~10K | 1.01× | |
| 28 | North Dakota | ~6K | 1.01× | |
| 29 | Illinois | ~90K | 1.00× | |
| 30 | Arkansas | ~20K | 1.00× | |
| 31 | Washington, District of Columbia | ~8K | 1.00× | |
| 32 | Connecticut | ~30K | 0.99× | |
| 33 | Idaho | ~10K | 0.99× | |
| 34 | Missouri | ~40K | 0.98× | |
| 35 | New Jersey | ~70K | 0.97× | |
| 36 | Nebraska | ~10K | 0.97× | |
| 37 | Ohio | ~80K | 0.96× | |
| 38 | Tennessee | ~50K | 0.96× | |
| 39 | South Carolina | ~40K | 0.96× | |
| 40 | Montana | ~7K | 0.95× | |
| 41 | New Hampshire | ~10K | 0.93× | |
| 42 | Michigan | ~60K | 0.92× | |
| 43 | Minnesota | ~40K | 0.91× | |
| 44 | Alaska | ~5K | 0.90× | |
| 45 | Mississippi | ~20K | 0.87× | |
| 46 | Iowa | ~20K | 0.87× | |
| 47 | Alabama | ~30K | 0.86× | |
| 48 | South Dakota | ~5K | 0.86× | |
| 49 | Wisconsin | ~30K | 0.85× | |
| 50 | Delaware | ~6K | 0.82× |
The strongest cross-interests of the Surrealism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diego Rivera | Arts & Culture | 16.86× | ||
| 02 | Frida Kahlo | Arts & Culture | 14.68× | ||
| 03 | Yayoi Kusama | Arts & Culture | 12.14× | ||
| 04 | Andy Warhol | Arts & Culture | 9.83× | ||
| 05 | HighSchool | Music & Radio | 6.91× | ||
| 06 | DeviantArt | Internet & Social Media | 4.51× | ||
| 07 | Contemporary art | Arts & Culture | 3.22× | ||
| 08 | Modern art | Arts & Culture | 2.82× | ||
| 09 | Artist | Music & Radio | 2.52× | ||
| 10 | Brain | Health | 2.29× | ||
| 11 | Mitch McConnell | Politics & Society | 2.03× | ||
| 12 | God | Politics & Society | 1.89× | ||
| 13 | Friendship | Kids & Family | 1.87× | ||
| 14 | Internet & Social Media | 1.77× | |||
| 15 | Heavy metal music | Music & Radio | 1.77× | ||
| 16 | Religion | Business & Career | 1.64× | ||
| 17 | Rhythm and blues music | Music & Radio | 1.60× | ||
| 18 | Gift | Shopping | 1.59× | ||
| 19 | Motherhood | Kids & Family | 1.53× | ||
| 20 | Donald Trump | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.16× | |
| Community Orientation | OPEN | 1.63× | |
| Individualism | JOY | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.06× | |
| Need for Security | CONSERVATISM | 1.15× | |
| Career Orientation | POWER | 1.19× |
Surrealism has an estimated audience of 2,700,952 people in United States, concentrated in California and Texas.
58.6% of Surrealism fans are female, 41.4% are male, with an average age of 38.7 years.
Surrealism fans show strongest brand affinity for Frida Kahlo (14.68×), Yayoi Kusama (12.14×), and HighSchool (6.91×) over the country average.
Surrealism fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Surrealism itself, the audience over-indexes on Yayoi Kusama (12.14×), HighSchool (6.91×), DeviantArt (4.51×), and Mitch McConnell (2.03×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Surrealism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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