Surrealism Audience in United States

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Surrealism has an estimated audience of 2,700,952 people in United States. 58.6% are female, 41.4% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Salvador Dalí, Frida Kahlo, DeviantArt, HighSchool, Diego Rivera.

The average Surrealism fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Salvador Dalí, Frida Kahlo, DeviantArt, with strongest over-indexing on Salvador Dalí (22.66× the country average). Demographically, the Surrealism audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

Demographics of Surrealism fans

Demographic split for Surrealism audience in United States
MetricValue
Female58.6%
Male41.4%
Average age38.7
Estimated audience size2,700,952

Audience persona

The typical Surrealism fan in United States is more female, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for Salvador Dalí.

Top regions in United States

Top regions ranked by reach for Surrealism in United States
RegionReachAffinity
California416,3061.4×
Texas281,6361.21×
Florida218,2211.19×
New York179,5501.19×
Illinois96,6091.07×
Georgia96,4271.16×
Pennsylvania93,1531.02×
North Carolina87,6681.08×
Ohio80,5260.97×
New Jersey69,4251.01×
Virginia69,0781.05×
Michigan67,9000.96×
Washington62,2531.15×
Arizona57,9101.05×
Massachusetts56,6961.07×
Tennessee56,1141.04×
Indiana53,3491.08×
Maryland47,8721.03×
Colorado44,9851.06×
Missouri41,8350.96×
South Carolina38,9220.96×
Louisiana37,2701.07×
Minnesota36,0600.93×
Kentucky35,6061.05×
Wisconsin34,2180.84×
Oregon33,5361.08×
Alabama31,7040.84×
Oklahoma29,1880.97×
Connecticut27,4921.01×
Utah27,3071.13×
Nevada26,6541.02×
Arkansas21,1200.95×
Kansas20,5080.96×
Mississippi19,5820.88×
Iowa19,1810.86×
Idaho13,5291×
New Mexico13,4010.99×
Hawaii13,3471.15×
West Virginia12,5030.99×
Nebraska12,1670.9×
New Hampshire9,6990.91×
Rhode Island8,9431.04×
Maine8,9380.92×
Washington, District of Columbia8,4211.04×
Montana6,0870.81×
Delaware5,6330.76×
North Dakota5,1950.94×
Vermont4,7831.01×
Alaska4,6880.81×
South Dakota4,4460.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Surrealism audience
BrandAffinityCategory
Salvador Dalí22.66×Arts & Culture
Frida Kahlo14.68×Arts & Culture
DeviantArt4.51×Internet & Social Media
HighSchool6.91×Music & Radio
Diego Rivera16.86×Arts & Culture
Contemporary art3.22×Arts & Culture
Pinterest1.77×Internet & Social Media
Friendship1.87×Kids & Family
Friends1.7×Movies & TV
Andy Warhol9.83×Arts & Culture
Artist2.52×Music & Radio
Gift1.59×Shopping
God1.89×Politics & Society
Brain2.29×Health
Modern art2.82×Arts & Culture
Religion1.64×Business & Career
Heavy metal music1.77×Music & Radio
Rhythm and blues music1.6×Music & Radio
Motherhood1.53×Kids & Family
Saatchi Gallery7.47×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Surrealism audience
TraitClusterScore
ExtroversionTHRILL2.19
SustainabilityBALANCE2.12
Design AffinityPREMIUM1.92
Urban LifestyleOPEN1.77
Early Adopter MentalityPOWER1.66
MindfulnessBALANCE1.64

Worldwide distribution

Worldwide audience distribution share by country for Surrealism
CountryShare
United States23.1%
Italy8.7%
China7.4%

See Surrealism audiences in other countries

More Art movement audiences in United States

Frequently asked questions

How many fans does Surrealism have in United States?

Surrealism has an estimated audience of 2,700,952 people in United States, concentrated in California and Texas.

What is the gender split and age of Surrealism fans?

58.6% of Surrealism fans are female, 41.4% are male, with an average age of 38.7 years.

Which brands do Surrealism fans like most?

Surrealism fans show strongest brand affinity for Salvador Dalí (22.66×), Frida Kahlo (14.68×), and DeviantArt (4.51×) over the country average.

Where do Surrealism fans live in United States?

Surrealism fans in United States are most concentrated in California (reach 416,306), Texas (reach 281,636), and Florida (reach 218,221). These three regions account for the largest share of the active audience.

What other brands do Surrealism fans also like?

Beyond Surrealism itself, the audience over-indexes on Frida Kahlo (14.68×), DeviantArt (4.51×), HighSchool (6.91×), and Diego Rivera (16.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Surrealism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.