Surrealism Audience in Germany
Surrealism has an estimated audience of 342,876 people in Germany. 53.9% are female, 46.1% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Digital illustration, Digital art, Frida Kahlo, Natural World, Contemporary art.
The average Surrealism fan in Germany is 36.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Digital illustration, Digital art, Frida Kahlo, with strongest over-indexing on Digital illustration (6.33× the country average). Demographically, the Surrealism audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Surrealism fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 36.6 |
| Estimated audience size | 342,876 |
Audience persona
The typical Surrealism fan in Germany is balanced, around 36.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Digital illustration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,519 | 0.97× |
| Bayern | 56,389 | 1.02× |
| Baden-Württemberg | 36,025 | 0.77× |
| Niedersachsen | 27,721 | 0.83× |
| Hessen | 21,740 | 0.83× |
| Sachsen | 20,761 | 1.23× |
| Rheinland-Pfalz | 16,877 | 0.98× |
| Berlin | 16,642 | 1.09× |
| Thüringen | 12,314 | 1.41× |
| Brandenburg | 10,532 | 0.99× |
| Sachsen-Anhalt | 9,424 | 1.06× |
| Schleswig-Holstein | 8,642 | 0.7× |
| Mecklenburg-Vorpommern | 8,132 | 1.24× |
| Hamburg | 7,375 | 0.95× |
| Saarland | 3,837 | 0.91× |
| Bremen | 2,948 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Digital illustration | 6.33× | Arts & Culture |
| Digital art | 5.3× | Arts & Culture |
| Frida Kahlo | 7.37× | Arts & Culture |
| Natural World | 2.76× | Fashion & Accessoires |
| Contemporary art | 3.51× | Arts & Culture |
| Art exhibition | 4.15× | Arts & Culture |
| Modern art | 3.48× | Arts & Culture |
| Barbie | 2.77× | Movies & TV |
| Salvador Dalí | 10.19× | Arts & Culture |
| Sports | 1.54× | Sports |
| Watercolor painting | 4.51× | Arts & Culture |
| Paint | 4.42× | Home & Garden |
| Oil painting | 4.7× | Arts & Culture |
| Abstract art | 4.14× | Arts & Culture |
| Stranger Things | 2.74× | Movies & TV |
| Harry Potter | 1.52× | Movies & TV |
| Illustration | 3.07× | Arts & Culture |
| Conceptual art | 4.39× | Arts & Culture |
| Tagesschau | 1.59× | Movies & TV |
| Museum | 2.7× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.34 |
| Sustainability | BALANCE | 2.01 |
| Indulgence | JOY | 1.94 |
| Extroversion | THRILL | 1.67 |
| Design Affinity | PREMIUM | 1.65 |
| Early Adopter Mentality | POWER | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| Italy | 8.7% |
| China | 7.4% |
See Surrealism audiences in other countries
More Art movement audiences in Germany
- Decorative arts (8,651,096)
- Contemporary art (8,060,441)
- Modern art (8,013,008)
- Performance art (7,564,405)
- Illustration (6,588,413)
Frequently asked questions
How many fans does Surrealism have in Germany?
Surrealism has an estimated audience of 342,876 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Surrealism fans?
53.9% of Surrealism fans are female, 46.1% are male, with an average age of 36.6 years.
Which brands do Surrealism fans like most?
Surrealism fans show strongest brand affinity for Digital illustration (6.33×), Digital art (5.3×), and Frida Kahlo (7.37×) over the country average.
Where do Surrealism fans live in Germany?
Surrealism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,519), Bayern (reach 56,389), and Baden-Württemberg (reach 36,025). These three regions account for the largest share of the active audience.
What other brands do Surrealism fans also like?
Beyond Surrealism itself, the audience over-indexes on Digital art (5.3×), Frida Kahlo (7.37×), Natural World (2.76×), and Contemporary art (3.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Surrealism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.