Rascasse Audience Intelligence

Andy Warhol Audience in United States

A data profile of the people who buy, follow and care about Andy Warhol in United States — modelled from more than twelve digital signal sources. Andy Warhol has an estimated audience of 2,521,363 people in United States.

#6among Painter in United States#1990among Person in United States#121in Arts & Culture

The average Andy Warhol fan in United States is 37.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Keith Haring, Yayoi Kusama, Jean-Michel Basquiat, with strongest over-indexing on Keith Haring (24.66× the country average).

Demographically, the Andy Warhol audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Andy Warhol fan in United States is balanced, around 37.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Keith Haring.

Category: Arts & Culture · Type: Person · Subtype: Painter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Andy Warhol profile in United States.

Audience size
2.5M
in United States
Gender
50.6%♀
49.4% male
Age
37.7
average years
Country rank
#11844
Person in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Andy Warhol fans

50.6% are female, 49.4% are male, average age 37.7.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Andy Warhol audience in United States
MetricValue
Female50.6%
Male49.4%
Average age37.7
Estimated audience size2,521,363
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Andy Warhol audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3918%
40-4918%
50+20%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Andy Warhol audience comes from United States.

Worldwide audience distribution share by country for Andy Warhol
CountryShare
United States21.9%
United Kingdom8.2%
Italy8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Andy Warhol audience in United States is strongest.

Fig. 05

Top regions by affinity

Andy Warhol fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~100K1.62×
02New York~200K1.38×
03Washington, District of Columbia~9K1.20×
04California~300K1.18×
05Rhode Island~9K1.14×
06Utah~30K1.12×
07West Virginia~10K1.11×
08Washington~60K1.09×
09Vermont~5K1.08×
10Massachusetts~50K1.07×
11Oregon~30K1.06×
12New Jersey~70K1.05×
13Connecticut~30K1.04×
14New Hampshire~10K1.04×
15Illinois~90K1.03×
16Ohio~80K1.03×
17Indiana~50K1.03×
18Colorado~40K1.03×
19Oklahoma~30K1.03×
20Texas~200K1.02×
21Maine~9K1.02×
22Missouri~40K1.00×
23Kentucky~30K1.00×
24Montana~7K1.00×
25Virginia~60K0.99×
26Maryland~40K0.99×
27Florida~200K0.98×
28Georgia~80K0.97×
29North Carolina~70K0.97×
30Arkansas~20K0.97×
31Kansas~20K0.97×
32Idaho~10K0.97×
33Arizona~50K0.96×
34Michigan~60K0.95×
35Nevada~20K0.95×
36Tennessee~50K0.93×
37Wisconsin~40K0.92×
38Minnesota~30K0.92×
39New Mexico~10K0.92×
40Nebraska~10K0.91×
41North Dakota~5K0.91×
42Iowa~20K0.90×
43Alaska~5K0.90×
44Louisiana~30K0.89×
45South Carolina~30K0.87×
46South Dakota~5K0.86×
47Alabama~30K0.83×
48Hawaii~9K0.83×
49Delaware~6K0.81×
50Mississippi~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Andy Warhol, United States
0.80×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Andy Warhol audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Andy Warhol audience
#·InterestCategoryAffinity×
01Frida Kahlo MuseumArts & Culture30.48×
02Roy LichtensteinArts & Culture29.22×
03Jean-Michel BasquiatArts & Culture29.11×
04David HockneyArts & Culture26.81×
05Wassily KandinskyArts & Culture26.75×
06Keith HaringArts & Culture24.66×
07Diego RiveraArts & Culture24.35×
08Jeff KoonsArts & Culture24.01×
09Takashi MurakamiArts & Culture22.44×
10Royal Academy of ArtsArts & Culture21.01×
11Jackson PollockArts & Culture20.38×
12Interview (magazine)News20.28×
13Yayoi KusamaArts & Culture16.62×
14Georgia O'KeeffeArts & Culture15.18×
15Van Gogh MuseumArts & Culture14.24×
16Carnegie Mellon UniversityBusiness & Career13.05×
17Debbie HarryMusic & Radio11.68×
18HighSchoolMusic & Radio7.38×
19Pop artArts & Culture7.19×
20Mitch McConnellPolitics & Society1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Andy Warhol audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Andy Warhol audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.91×
Design AffinityPREMIUM1.48×
Early Adopter MentalityPOWER1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Andy Warhol audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.93×
Pet OwnershipJOY0.95×
DIY MentalityTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Andy Warhol have in United States?

Andy Warhol has an estimated audience of 2,521,363 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Andy Warhol fans?

50.6% of Andy Warhol fans are female, 49.4% are male, with an average age of 37.7 years.

03

Which brands do Andy Warhol fans like most?

Andy Warhol fans show strongest brand affinity for Keith Haring (24.66×), Yayoi Kusama (16.62×), and Jean-Michel Basquiat (29.11×) over the country average.

04

Where do Andy Warhol fans live in United States?

Andy Warhol fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Andy Warhol fans also like?

Beyond Andy Warhol itself, the audience over-indexes on Yayoi Kusama (16.62×), Jean-Michel Basquiat (29.11×), Interview (magazine) (20.28×), and David Hockney (26.81×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Andy Warhol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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