Andy Warhol Audience in United States

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Andy Warhol has an estimated audience of 2,558,098 people in United States. 50.6% are female, 49.4% are male, average age 37.7. Top regions: California, Texas, New York. Top brand affinities: Keith Haring, Jean-Michel Basquiat, Interview (magazine), Jackson Pollock, Diego Rivera.

The average Andy Warhol fan in United States is 37.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keith Haring, Jean-Michel Basquiat, Interview (magazine), with strongest over-indexing on Keith Haring (24.66× the country average). Demographically, the Andy Warhol audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Person · Subtype: Painter

Demographics of Andy Warhol fans

Demographic split for Andy Warhol audience in United States
MetricValue
Female50.6%
Male49.4%
Average age37.7
Estimated audience size2,558,098

Audience persona

The typical Andy Warhol fan in United States is balanced, around 37.7 years old, with strong Indulgence tendencies and a notable affinity for Keith Haring.

Top regions in United States

Top regions ranked by reach for Andy Warhol in United States
RegionReachAffinity
California351,9651.25×
Texas231,2941.05×
New York217,2301.52×
Florida183,7921.06×
Pennsylvania141,4471.64×
Illinois90,4561.06×
Ohio83,4461.06×
Georgia81,3921.03×
North Carolina75,1420.98×
New Jersey68,9661.06×
Michigan64,2160.96×
Virginia62,9941.01×
Washington59,0621.15×
Massachusetts56,4831.12×
Arizona51,0050.98×
Tennessee49,5850.97×
Indiana47,9661.03×
Maryland44,3531.01×
Colorado43,2431.07×
Missouri39,3720.95×
Wisconsin35,5740.92×
Minnesota34,3230.94×
Oregon33,1641.13×
South Carolina32,4380.84×
Kentucky29,8730.93×
Louisiana29,7630.9×
Alabama29,7220.83×
Connecticut28,0991.1×
Oklahoma26,6830.94×
Utah25,6991.12×
Nevada24,0410.97×
Arkansas18,9690.9×
Iowa18,7040.89×
Kansas18,2890.91×
Mississippi16,4940.78×
West Virginia12,5301.05×
Idaho12,0780.94×
New Mexico11,6290.91×
Nebraska11,4300.89×
Washington, District of Columbia10,1451.32×
Rhode Island9,8301.21×
New Hampshire9,7930.97×
Maine9,1741×
Hawaii8,9820.82×
Montana6,5820.93×
Delaware5,3720.76×
Vermont4,6091.03×
South Dakota4,3890.74×
North Dakota4,2960.82×
Alaska4,2710.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Andy Warhol audience
BrandAffinityCategory
Keith Haring24.66×Arts & Culture
Jean-Michel Basquiat29.11×Arts & Culture
Interview (magazine)20.28×News
Jackson Pollock20.38×Arts & Culture
Diego Rivera24.35×Arts & Culture
Takashi Murakami22.44×Arts & Culture
Georgia O'Keeffe15.18×Arts & Culture
Roy Lichtenstein29.22×Arts & Culture
HighSchool7.38×Music & Radio
David Hockney26.81×Arts & Culture
Salvador Dalí11.39×Arts & Culture
Jeff Koons24.01×Arts & Culture
Van Gogh Museum14.24×Arts & Culture
Royal Academy of Arts21.01×Arts & Culture
Carnegie Mellon University13.05×Business & Career
Wassily Kandinsky26.75×Arts & Culture
Pop art7.19×Arts & Culture
Frida Kahlo Museum30.48×Arts & Culture
Debbie Harry11.68×Music & Radio
Artspace30.65×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Andy Warhol audience
TraitClusterScore
IndulgenceJOY5.23
Design AffinityPREMIUM2.84
SustainabilityBALANCE2.17
Urban LifestyleOPEN2.1
Luxury OrientationPREMIUM1.68
Early Adopter MentalityPOWER1.66

Worldwide distribution

Worldwide audience distribution share by country for Andy Warhol
CountryShare
United States21.9%
United Kingdom8.0%
Italy7.7%

See Andy Warhol audiences in other countries

More Painter audiences in United States

Frequently asked questions

How many fans does Andy Warhol have in United States?

Andy Warhol has an estimated audience of 2,558,098 people in United States, concentrated in California and Texas.

What is the gender split and age of Andy Warhol fans?

50.6% of Andy Warhol fans are female, 49.4% are male, with an average age of 37.7 years.

Which brands do Andy Warhol fans like most?

Andy Warhol fans show strongest brand affinity for Keith Haring (24.66×), Jean-Michel Basquiat (29.11×), and Interview (magazine) (20.28×) over the country average.

Where do Andy Warhol fans live in United States?

Andy Warhol fans in United States are most concentrated in California (reach 351,965), Texas (reach 231,294), and New York (reach 217,230). These three regions account for the largest share of the active audience.

What other brands do Andy Warhol fans also like?

Beyond Andy Warhol itself, the audience over-indexes on Jean-Michel Basquiat (29.11×), Interview (magazine) (20.28×), Jackson Pollock (20.38×), and Diego Rivera (24.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Andy Warhol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.