Sara Bareilles Audience in United States

Sara Bareilles logo

Sara Bareilles has an estimated audience of 800,319 people in United States. 67.5% are female, 32.5% are male, average age 38.7. Top regions: California, New York, Texas. Top brand affinities: Lauren Graham, Google Flights, Mr. Bean (animated TV series), Mary Poppins (musical), Arts and music.

The average Sara Bareilles fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Lauren Graham, Google Flights, Mr. Bean (animated TV series), with strongest over-indexing on Lauren Graham (29.85× the country average). Demographically, the Sara Bareilles audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Sara Bareilles fans

Demographic split for Sara Bareilles audience in United States
MetricValue
Female67.5%
Male32.5%
Average age38.7
Estimated audience size800,319

Audience persona

The typical Sara Bareilles fan in United States is more female, around 38.7 years old, with strong Sustainability tendencies and a notable affinity for Lauren Graham.

Top regions in United States

Top regions ranked by reach for Sara Bareilles in United States
RegionReachAffinity
California107,0151.22×
New York58,7441.31×
Texas45,9410.67×
Florida40,8280.75×
Pennsylvania30,4901.13×
Illinois28,7801.08×
Massachusetts24,7181.57×
Ohio23,4560.95×
Washington23,2551.45×
Virginia23,0621.18×
North Carolina23,0040.96×
New Jersey21,0401.03×
Michigan19,2100.92×
Georgia18,4030.75×
Maryland17,3181.26×
Colorado15,6921.24×
Arizona14,1100.86×
Minnesota13,6331.19×
Tennessee13,4420.84×
Oregon13,2051.44×
Missouri13,1631.02×
Wisconsin12,2071.01×
Indiana11,9430.82×
Connecticut10,3491.29×
South Carolina9,3100.77×
Kentucky8,2700.82×
Utah8,0591.12×
Alabama7,0070.63×
Louisiana6,8320.66×
Oklahoma6,7930.76×
Kansas5,7490.91×
Iowa5,7370.87×
Nevada5,5150.71×
Washington, District of Columbia4,6451.93×
New Hampshire4,4651.42×
Arkansas4,2970.65×
Maine4,2711.49×
Nebraska3,6390.91×
Idaho3,6060.9×
Hawaii3,1490.92×
New Mexico3,1280.78×
Mississippi3,0890.47×
Rhode Island3,0751.21×
West Virginia2,3990.64×
Vermont2,3451.67×
Montana2,3291.05×
Delaware2,0040.91×
Alaska1,6940.99×
South Dakota1,2450.67×
North Dakota1,0130.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sara Bareilles audience
BrandAffinityCategory
Lauren Graham29.85×Movies & TV
Google Flights8.25×Travel & Leisure
Mr. Bean (animated TV series)27.56×Movies & TV
Mary Poppins (musical)50.42×Music & Radio
Arts and music2.54×Arts & Culture
Dear Evan Hansen34.07×Music & Radio
Laurie Metcalf22.06×Movies & TV
Music2.42×Business & Career
Movies2.49×Movies & TV
Food and drink2.37×Food & Beverages
Sports2.43×Sports
Wicked (musical)10.12×Music & Radio
Food2.45×Food & Beverages
Reading2.38×Literature
Heriot-Watt University78.65×Business & Career
Live events2.42×Music & Radio
Consumer electronics2.33×Technology & Electronics
Russian literature56.26×Literature
Entertainment2.4×Movies & TV
Pets2.34×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sara Bareilles audience
TraitClusterScore
SustainabilityBALANCE1.32
Healthy LifestyleBALANCE1.24
CreativityOPEN1.2
Community OrientationOPEN1.2
Design AffinityPREMIUM1.18
Sports ActivityPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Sara Bareilles
CountryShare
United States61.9%
United Kingdom6.9%
Canada5.0%

See Sara Bareilles audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Sara Bareilles have in United States?

Sara Bareilles has an estimated audience of 800,319 people in United States, concentrated in California and New York.

What is the gender split and age of Sara Bareilles fans?

67.5% of Sara Bareilles fans are female, 32.5% are male, with an average age of 38.7 years.

Which brands do Sara Bareilles fans like most?

Sara Bareilles fans show strongest brand affinity for Lauren Graham (29.85×), Google Flights (8.25×), and Mr. Bean (animated TV series) (27.56×) over the country average.

Where do Sara Bareilles fans live in United States?

Sara Bareilles fans in United States are most concentrated in California (reach 107,015), New York (reach 58,744), and Texas (reach 45,941). These three regions account for the largest share of the active audience.

What other brands do Sara Bareilles fans also like?

Beyond Sara Bareilles itself, the audience over-indexes on Google Flights (8.25×), Mr. Bean (animated TV series) (27.56×), Mary Poppins (musical) (50.42×), and Arts and music (2.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sara Bareilles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.