Rascasse Audience Intelligence

Quality time Audience in United States

A data profile of the people who buy, follow and care about Quality time in United States — modelled from more than twelve digital signal sources. Quality time has an estimated audience of 757,273 people in United States.

#548among TV series in United States#9745among Topic in United States#484in Kids & Family

The average Quality time fan in United States is 38.6 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Pennsylvania.

Top brand affinities include Ohio Lottery, Tim Horton, Google Drive, with strongest over-indexing on Ohio Lottery (9.85× the country average).

Demographically, the Quality time audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Quality time fan in United States is more female, around 38.6 years old, with strong Quality Awareness tendencies and a notable affinity for Ohio Lottery.

Category: Kids & Family · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quality time profile in United States.

Audience size
757K
in United States
Gender
59.8%♀
40.2% male
Age
38.6
average years
Country rank
#28467
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Quality time fans

59.8% are female, 40.2% are male, average age 38.6.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Quality time audience in United States
MetricValue
Female59.8%
Male40.2%
Average age38.6
Estimated audience size757,273
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Quality time audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3918%
40-4918%
50+22%
Fig. 04

Worldwide distribution

24.5%

of the worldwide Quality time audience comes from United States.

Worldwide audience distribution share by country for Quality time
CountryShare
United States24.5%
Germany15.2%
United Kingdom9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quality time audience in United States is strongest.

Fig. 05

Top regions by affinity

Quality time fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~400K16.89×
02Pennsylvania~60K2.26×
03Idaho~6K1.65×
04Hawaii~3K1.07×
05Mississippi~7K1.05×
06Wisconsin~10K1.03×
07Maryland~10K0.99×
08Louisiana~9K0.95×
09Alaska~2K0.95×
10Vermont~1K0.93×
11Washington, District of Columbia~2K0.92×
12North Dakota~1K0.92×
13Alabama~10K0.91×
14Nebraska~3K0.91×
15South Dakota~2K0.91×
16Georgia~20K0.90×
17Arkansas~6K0.89×
18Montana~2K0.89×
19Delaware~2K0.89×
20Virginia~20K0.87×
21Oklahoma~7K0.87×
22Rhode Island~2K0.87×
23West Virginia~3K0.86×
24New Hampshire~3K0.86×
25Maine~2K0.86×
26Nevada~6K0.85×
27New Mexico~3K0.82×
28California~70K0.81×
29Texas~50K0.81×
30Indiana~10K0.81×
31Iowa~5K0.80×
32Kansas~5K0.80×
33South Carolina~9K0.79×
34Connecticut~6K0.79×
35North Carolina~20K0.78×
36Missouri~10K0.78×
37Utah~5K0.77×
38Arizona~10K0.76×
39Washington~10K0.76×
40New Jersey~10K0.75×
41Tennessee~10K0.75×
42Kentucky~7K0.75×
43Oregon~7K0.75×
44Florida~40K0.73×
45New York~30K0.73×
46Michigan~10K0.73×
47Minnesota~8K0.73×
48Ohio~20K0.68×
49Massachusetts~10K0.68×
50Colorado~8K0.68×
Fig. 06

Affinity by region

Affinity by region — Quality time, United States
0.68×1.00×16.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quality time audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quality time audience
#·InterestCategoryAffinity×
01Educational softwareTechnology & Electronics39.44×
02Designer labelFashion & Accessoires15.00×
03Banshee (comics)Literature11.64×
04Ohio LotteryGames9.85×
05National Car RentalCars & Mobility8.75×
06Tim HortonSports8.50×
07DaughterKids & Family6.45×
08ChartreuseMusic & Radio6.36×
09Wallpaper (magazine)Home & Garden5.16×
10U-HaulBusiness & Career3.71×
11Google DriveTechnology & Electronics2.79×
12Nancy MacePolitics & Society2.41×
13Lindsey GrahamPolitics & Society2.20×
14FriendshipKids & Family1.93×
15Sam's ClubShopping1.88×
16WalmartShopping1.66×
17MoneyBusiness & Career1.58×
18Pop musicMusic & Radio1.55×
19FoodFood & Beverages1.53×
20ChildKids & Family1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quality time audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Quality time audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.89×
Need for SecurityCONSERVATISM1.71×
Career OrientationPOWER1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Quality time audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.78×
ExtroversionTHRILL0.78×
Early Adopter MentalityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Quality time have in United States?

Quality time has an estimated audience of 757,273 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of Quality time fans?

59.8% of Quality time fans are female, 40.2% are male, with an average age of 38.6 years.

03

Which brands do Quality time fans like most?

Quality time fans show strongest brand affinity for Ohio Lottery (9.85×), Tim Horton (8.5×), and Google Drive (2.79×) over the country average.

04

Where do Quality time fans live in United States?

Quality time fans in United States are most concentrated in Illinois (reach ~400K), California (reach ~70K), and Pennsylvania (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Quality time fans also like?

Beyond Quality time itself, the audience over-indexes on Tim Horton (8.5×), Google Drive (2.79×), National Car Rental (8.75×), and Banshee (comics) (11.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Quality time audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Quality time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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