Quality time Audience in United States
Quality time has an estimated audience of 757,273 people in United States. 59.8% are female, 40.2% are male, average age 38.6. Top regions: Illinois, California, Texas. Top brand affinities: Ohio Lottery, Tim Horton, Google Drive, Banshee (comics), National Car Rental.
The average Quality time fan in United States is 38.6 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Ohio Lottery, Tim Horton, Google Drive, with strongest over-indexing on Ohio Lottery (9.85× the country average). Demographically, the Quality time audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: TV series
Demographics of Quality time fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 38.6 |
| Estimated audience size | 757,273 |
Audience persona
The typical Quality time fan in United States is more female, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Ohio Lottery.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Illinois | 206,385 | 8.18× |
| California | 84,534 | 1.02× |
| Texas | 67,064 | 1.03× |
| Pennsylvania | 65,038 | 2.55× |
| Florida | 45,707 | 0.89× |
| New York | 37,855 | 0.89× |
| Georgia | 25,808 | 1.11× |
| North Carolina | 20,953 | 0.92× |
| Virginia | 18,557 | 1.01× |
| Ohio | 17,019 | 0.73× |
| New Jersey | 16,020 | 0.83× |
| Michigan | 15,921 | 0.8× |
| Maryland | 15,748 | 1.21× |
| Arizona | 12,967 | 0.84× |
| Washington | 12,939 | 0.85× |
| Tennessee | 11,933 | 0.79× |
| Indiana | 11,729 | 0.85× |
| Alabama | 11,023 | 1.04× |
| Louisiana | 10,765 | 1.1× |
| Wisconsin | 10,586 | 0.93× |
| Massachusetts | 10,559 | 0.71× |
| Missouri | 9,302 | 0.76× |
| South Carolina | 9,099 | 0.8× |
| Mississippi | 7,991 | 1.28× |
| Oklahoma | 7,574 | 0.9× |
| Minnesota | 7,566 | 0.7× |
| Colorado | 7,436 | 0.62× |
| Nevada | 6,877 | 0.94× |
| Oregon | 6,316 | 0.73× |
| Kentucky | 5,901 | 0.62× |
| Connecticut | 5,878 | 0.77× |
| Arkansas | 5,701 | 0.91× |
| Idaho | 4,523 | 1.19× |
| Hawaii | 4,497 | 1.38× |
| Utah | 4,395 | 0.65× |
| Iowa | 4,295 | 0.69× |
| Kansas | 3,878 | 0.65× |
| Nebraska | 2,823 | 0.74× |
| Washington, District of Columbia | 2,263 | 0.99× |
| New Mexico | 2,166 | 0.57× |
| West Virginia | 1,799 | 0.51× |
| Delaware | 1,496 | 0.72× |
| Alaska | 1,396 | 0.86× |
| Rhode Island | 1,352 | 0.56× |
| New Hampshire | 1,318 | 0.44× |
| South Dakota | 1,116 | 0.64× |
| Montana | 1,043 | 0.5× |
| Maine | 1,033 | 0.38× |
| North Dakota | 1,003 | 0.64× |
| Wyoming | 970 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ohio Lottery | 9.85× | Games |
| Tim Horton | 8.5× | Sports |
| Google Drive | 2.79× | Technology & Electronics |
| Banshee (comics) | 11.64× | Literature |
| National Car Rental | 8.75× | Cars & Mobility |
| Food | 1.53× | Food & Beverages |
| Educational software | 39.44× | Technology & Electronics |
| Designer label | 15× | Fashion & Accessoires |
| Friendship | 1.93× | Kids & Family |
| U-Haul | 3.71× | Business & Career |
| Walmart | 1.66× | Shopping |
| Chartreuse | 6.36× | Music & Radio |
| Child | 1.53× | Kids & Family |
| 1.86× | Internet & Social Media | |
| Wallpaper (magazine) | 5.16× | Home & Garden |
| Daughter | 6.45× | Kids & Family |
| Pop music | 1.55× | Music & Radio |
| Money | 1.58× | Business & Career |
| Stress (biology) | 2.57× | Health |
| Google Docs | 1.86× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.46 |
| Family Orientation | CONSERVATISM | 1.42 |
| Quality Awareness | PREMIUM | 1.35 |
| Travelling | THRILL | 1.28 |
| Career Orientation | POWER | 1.26 |
| Price Sensitivity | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Germany | 15.2% |
| United Kingdom | 9.5% |
See Quality time audiences in other countries
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Frequently asked questions
How many fans does Quality time have in United States?
Quality time has an estimated audience of 757,273 people in United States, concentrated in Illinois and California.
What is the gender split and age of Quality time fans?
59.8% of Quality time fans are female, 40.2% are male, with an average age of 38.6 years.
Which brands do Quality time fans like most?
Quality time fans show strongest brand affinity for Ohio Lottery (9.85×), Tim Horton (8.5×), and Google Drive (2.79×) over the country average.
Where do Quality time fans live in United States?
Quality time fans in United States are most concentrated in Illinois (reach 206,385), California (reach 84,534), and Texas (reach 67,064). These three regions account for the largest share of the active audience.
What other brands do Quality time fans also like?
Beyond Quality time itself, the audience over-indexes on Tim Horton (8.5×), Google Drive (2.79×), Banshee (comics) (11.64×), and National Car Rental (8.75×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Quality time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.