Quality time Audience in Germany
Quality time has an estimated audience of 470,332 people in Germany. 68.3% are female, 31.7% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Germany, Tagesschau, Shopping, Design, Online shopping.
The average Quality time fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Germany, Tagesschau, Shopping, with strongest over-indexing on Germany (1.99× the country average). Demographically, the Quality time audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: TV series
Demographics of Quality time fans
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 40.1 |
| Estimated audience size | 470,332 |
Audience persona
The typical Quality time fan in Germany is more female, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Germany.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,527 | 1.13× |
| Bayern | 72,727 | 0.96× |
| Baden-Württemberg | 63,385 | 0.99× |
| Niedersachsen | 48,287 | 1.06× |
| Hessen | 36,926 | 1.03× |
| Rheinland-Pfalz | 24,537 | 1.04× |
| Sachsen | 22,650 | 0.98× |
| Berlin | 19,964 | 0.95× |
| Schleswig-Holstein | 18,434 | 1.09× |
| Brandenburg | 15,218 | 1.04× |
| Hamburg | 13,558 | 1.28× |
| Thüringen | 10,965 | 0.91× |
| Sachsen-Anhalt | 10,482 | 0.86× |
| Mecklenburg-Vorpommern | 8,802 | 0.98× |
| Saarland | 4,899 | 0.85× |
| Bremen | 3,396 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Germany | 1.99× | Travel & Leisure |
| Tagesschau | 2.08× | Movies & TV |
| Shopping | 1.69× | Shopping |
| Design | 1.77× | Home & Garden |
| Online shopping | 1.77× | Shopping |
| Shaft (company) | 23.49× | Movies & TV |
| Beauty | 1.77× | Beauty & Wellness |
| Consumer electronics | 1.67× | Technology & Electronics |
| Outdoor recreation | 1.62× | Sports |
| Workbench | 11.69× | Home & Garden |
| Kent (band) | 29.27× | Music & Radio |
| Babywearing | 4.97× | Kids & Family |
| Parental leave | 4.49× | Kids & Family |
| Baby food | 3.11× | Kids & Family |
| Family | 1.69× | Kids & Family |
| Infant bodysuit | 3.76× | Kids & Family |
| IKEA | 1.71× | Home & Garden |
| Obi (store) | 1.7× | Shopping |
| Pre-kindergarten | 3.29× | Kids & Family |
| Bauhaus | 1.76× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.21 |
| Quality Awareness | PREMIUM | 1.74 |
| LGBTQ+ Identity | OPEN | 1.66 |
| Sports Activity | POWER | 1.65 |
| Design Affinity | PREMIUM | 1.64 |
| Sustainability | BALANCE | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Germany | 15.2% |
| United Kingdom | 9.5% |
See Quality time audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Quality time have in Germany?
Quality time has an estimated audience of 470,332 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Quality time fans?
68.3% of Quality time fans are female, 31.7% are male, with an average age of 40.1 years.
Which brands do Quality time fans like most?
Quality time fans show strongest brand affinity for Germany (1.99×), Tagesschau (2.08×), and Shopping (1.69×) over the country average.
Where do Quality time fans live in Germany?
Quality time fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,527), Bayern (reach 72,727), and Baden-Württemberg (reach 63,385). These three regions account for the largest share of the active audience.
What other brands do Quality time fans also like?
Beyond Quality time itself, the audience over-indexes on Tagesschau (2.08×), Shopping (1.69×), Design (1.77×), and Online shopping (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Quality time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.