Rascasse Audience Intelligence

Daughter Audience in United States

A data profile of the people who buy, follow and care about Daughter in United States — modelled from more than twelve digital signal sources. Daughter has an estimated audience of 5,500,209 people in United States.

#3560among Topic in United States#179in Kids & Family

The average Daughter fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Group buying, Happiness, International education, with strongest over-indexing on Group buying (8.27× the country average).

Demographically, the Daughter audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Daughter fan in United States is more female, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Group buying.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Daughter profile in United States.

Audience size
5.5M
in United States
Gender
76.2%♀
23.8% male
Age
43.0
average years
Country rank
#6145
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Daughter fans

76.2% are female, 23.8% are male, average age 43.0.

Fig. 02

Gender split

76.2%
Female
23.8%
Male
Demographic split for Daughter audience in United States
MetricValue
Female76.2%
Male23.8%
Average age43.0
Estimated audience size5,500,209
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Daughter audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4923%
50+29%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Daughter audience comes from United States.

Worldwide audience distribution share by country for Daughter
CountryShare
United States23.4%
Japan17.2%
South Korea11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Daughter audience in United States is strongest.

Fig. 05

Top regions by affinity

Daughter fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K1.31×
02Mississippi~60K1.30×
03Louisiana~90K1.27×
04Arkansas~50K1.18×
05Florida~400K1.16×
06Georgia~200K1.16×
07South Carolina~90K1.15×
08Texas~500K1.14×
09North Carolina~200K1.13×
10Maryland~100K1.12×
11Oklahoma~70K1.12×
12New Mexico~30K1.10×
13California~700K1.08×
14Tennessee~100K1.07×
15Michigan~200K1.06×
16Missouri~90K1.06×
17New York~300K1.05×
18Virginia~100K1.05×
19Arizona~100K1.05×
20Oregon~70K1.05×
21Kentucky~70K1.04×
22West Virginia~30K1.03×
23Ohio~200K1.02×
24New Jersey~100K1.01×
25Kansas~40K1.01×
26Indiana~100K1.00×
27Maine~20K1.00×
28Illinois~200K0.99×
29Nevada~50K0.98×
30Delaware~10K0.98×
31Pennsylvania~200K0.97×
32Connecticut~50K0.97×
33Washington~100K0.95×
34Washington, District of Columbia~20K0.95×
35Idaho~30K0.94×
36Hawaii~20K0.94×
37Rhode Island~20K0.92×
38Iowa~40K0.90×
39Alaska~10K0.90×
40Wisconsin~70K0.89×
41Minnesota~70K0.89×
42Montana~10K0.89×
43Nebraska~20K0.88×
44South Dakota~10K0.88×
45North Dakota~10K0.88×
46Massachusetts~90K0.85×
47Colorado~70K0.85×
48New Hampshire~20K0.82×
49Vermont~8K0.81×
50Utah~40K0.77×
Fig. 06

Affinity by region

Affinity by region — Daughter, United States
0.77×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Daughter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Daughter audience
#·InterestCategoryAffinity×
01Group buyingShopping8.27×
02International educationBusiness & Career8.27×
03Pretty WomanMovies & TV5.51×
04Book discussion clubLiterature3.16×
05Greeting cardKids & Family2.63×
06Diaper bagKids & Family2.28×
07GeneticsKids & Family2.17×
08NostalgiaHome & Garden1.85×
09Stress (biology)Health1.85×
10HairstyleBeauty & Wellness1.83×
11Self careHealth1.73×
12StreetwearFashion & Accessoires1.71×
13HappinessHealth1.69×
14DrawingHome & Garden1.67×
15Hobby LobbyHome & Garden1.65×
16HollywoodTravel & Leisure1.62×
17BreakfastFood & Beverages1.62×
18DinnerFood & Beverages1.61×
19UniversityBusiness & Career1.52×
20WeatherHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Daughter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Daughter audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.79×
Community OrientationOPEN1.46×
IndulgenceJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Daughter audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.88×
Social Media UsageJOY0.94×
Quality AwarenessPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Daughter have in United States?

Daughter has an estimated audience of 5,500,209 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Daughter fans?

76.2% of Daughter fans are female, 23.8% are male, with an average age of 43.0 years.

03

Which brands do Daughter fans like most?

Daughter fans show strongest brand affinity for Group buying (8.27×), Happiness (1.69×), and International education (8.27×) over the country average.

04

Where do Daughter fans live in United States?

Daughter fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Daughter fans also like?

Beyond Daughter itself, the audience over-indexes on Happiness (1.69×), International education (8.27×), Genetics (2.17×), and Hairstyle (1.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Daughter audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Daughter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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