Daughter Audience in United States

Daughter logo

Daughter has an estimated audience of 5,500,209 people in United States. 76.2% are female, 23.8% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Pretty Woman, Capital One, Google Maps, Indeed.com, Telegram.

The average Daughter fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pretty Woman, Capital One, Google Maps, with strongest over-indexing on Pretty Woman (28.96× the country average). Demographically, the Daughter audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Mindfulness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Daughter fans

Demographic split for Daughter audience in United States
MetricValue
Female76.2%
Male23.8%
Average age43.0
Estimated audience size5,500,209

Audience persona

The typical Daughter fan in United States is more female, around 43.0 years old, with strong Mindfulness tendencies and a notable affinity for Pretty Woman.

Top regions in United States

Top regions ranked by reach for Daughter in United States
RegionReachAffinity
California679,6181.12×
Texas543,1071.15×
Florida455,8781.22×
New York347,6701.13×
Georgia201,1181.19×
Illinois189,3701.03×
North Carolina183,9061.11×
Pennsylvania173,8740.94×
Ohio173,7981.03×
Michigan156,5131.09×
Virginia150,3731.12×
New Jersey144,2861.03×
Arizona123,3651.1×
Tennessee122,5401.11×
Washington113,1611.03×
Maryland108,8331.15×
Alabama105,6781.38×
Massachusetts100,2290.92×
Indiana99,7830.99×
South Carolina94,1521.14×
Missouri93,7441.06×
Louisiana85,0881.2×
Colorado78,2870.9×
Wisconsin73,2050.88×
Kentucky72,8321.06×
Minnesota70,2810.89×
Oklahoma68,2551.12×
Oregon62,3990.99×
Mississippi57,4981.27×
Connecticut53,7730.97×
Nevada53,4301×
Arkansas53,1871.17×
Kansas45,6281.05×
Iowa39,9690.88×
Utah38,8340.79×
New Mexico28,8581.05×
Idaho25,2690.92×
West Virginia24,3310.95×
Nebraska22,9210.83×
Hawaii21,9970.93×
Maine17,9100.91×
New Hampshire17,0600.79×
Washington, District of Columbia16,5281×
Rhode Island16,2470.93×
Delaware14,1660.93×
Montana13,2380.87×
South Dakota9,9340.78×
Alaska9,3990.8×
North Dakota9,2500.82×
Vermont7,5920.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daughter audience
BrandAffinityCategory
Pretty Woman28.96×Movies & TV
Capital One6.49×Business & Career
Google Maps5.54×Internet & Social Media
Indeed.com5.42×Business & Career
Telegram15.87×Internet & Social Media
Group buying17.04×Shopping
Google News6.28×News
Kendra Scott10.2×Fashion & Accessoires
Khan Academy7.87×Business & Career
Circle K6.54×Shopping
Billy Bob Thornton8.09×Movies & TV
MSN3.65×News
Diane Keaton5.56×Movies & TV
Staples (Canada)4.61×Business & Career
Beetlejuice4.2×Movies & TV
AccuWeather5.41×Home & Garden
Enterprise Rent-A-Car5.04×Cars & Mobility
Apple Store6.3×Shopping
Demi Moore7.22×Movies & TV
ICloud7.17×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daughter audience
TraitClusterScore
MindfulnessBALANCE1.31
Luxury OrientationPREMIUM1.26
Price SensitivityPREMIUM1.24
ExtroversionTHRILL1.23
TravellingTHRILL1.23
CreativityOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Daughter
CountryShare
United States23.4%
Japan17.2%
South Korea11.3%

See Daughter audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Daughter have in United States?

Daughter has an estimated audience of 5,500,209 people in United States, concentrated in California and Texas.

What is the gender split and age of Daughter fans?

76.2% of Daughter fans are female, 23.8% are male, with an average age of 43.0 years.

Which brands do Daughter fans like most?

Daughter fans show strongest brand affinity for Pretty Woman (28.96×), Capital One (6.49×), and Google Maps (5.54×) over the country average.

Where do Daughter fans live in United States?

Daughter fans in United States are most concentrated in California (reach 679,618), Texas (reach 543,107), and Florida (reach 455,878). These three regions account for the largest share of the active audience.

What other brands do Daughter fans also like?

Beyond Daughter itself, the audience over-indexes on Capital One (6.49×), Google Maps (5.54×), Indeed.com (5.42×), and Telegram (15.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Daughter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.