Daughter Audience in Germany
Daughter has an estimated audience of 354,480 people in Germany. 76.6% are female, 23.4% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Window blind, Snow White, Inspirational Quotes, State school, Garden furniture.
The average Daughter fan in Germany is 35.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Window blind, Snow White, Inspirational Quotes, with strongest over-indexing on Window blind (19.18× the country average). Demographically, the Daughter audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Individualism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Daughter fans
| Metric | Value |
|---|---|
| Female | 76.6% |
| Male | 23.4% |
| Average age | 35.3 |
| Estimated audience size | 354,480 |
Audience persona
The typical Daughter fan in Germany is more female, around 35.3 years old, with strong Individualism tendencies and a notable affinity for Window blind.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,297 | 0.78× |
| Bayern | 37,808 | 0.66× |
| Baden-Württemberg | 34,986 | 0.72× |
| Niedersachsen | 32,851 | 0.95× |
| Sachsen | 18,542 | 1.07× |
| Hessen | 18,123 | 0.67× |
| Berlin | 16,639 | 1.05× |
| Brandenburg | 15,885 | 1.44× |
| Rheinland-Pfalz | 14,509 | 0.82× |
| Schleswig-Holstein | 14,125 | 1.11× |
| Mecklenburg-Vorpommern | 13,766 | 2.03× |
| Sachsen-Anhalt | 12,379 | 1.35× |
| Thüringen | 8,309 | 0.92× |
| Hamburg | 7,476 | 0.93× |
| Saarland | 3,091 | 0.71× |
| Bremen | 2,358 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Window blind | 19.18× | Home & Garden |
| Snow White | 12.57× | Movies & TV |
| Inspirational Quotes | 20.63× | Business & Career |
| State school | 20× | Kids & Family |
| Garden furniture | 4.87× | Home & Garden |
| Spiegel Online | 2.44× | News |
| Do it yourself (DIY) | 2.53× | Home & Garden |
| Self care | 3.9× | Health |
| Group buying | 8.96× | Shopping |
| Family | 2.24× | Kids & Family |
| The Legend of Korra | 32.32× | Movies & TV |
| Beadwork | 19.89× | Home & Garden |
| Primark | 3.02× | Shopping |
| Korean drama | 7.34× | Movies & TV |
| Harry Potter | 1.77× | Movies & TV |
| Millie Bobby Brown | 4.31× | Movies & TV |
| Ric Flair | 13.56× | Sports |
| Pokémon | 4.02× | Games |
| Pet store | 3.34× | Pets & Animals |
| Cervical vertebrae | 20× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.89 |
| Pet Ownership | JOY | 1.8 |
| Luxury Orientation | PREMIUM | 1.75 |
| Sustainability | BALANCE | 1.65 |
| Travelling | THRILL | 1.59 |
| Sports Activity | POWER | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 17.2% |
| South Korea | 11.3% |
See Daughter audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Daughter have in Germany?
Daughter has an estimated audience of 354,480 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Daughter fans?
76.6% of Daughter fans are female, 23.4% are male, with an average age of 35.3 years.
Which brands do Daughter fans like most?
Daughter fans show strongest brand affinity for Window blind (19.18×), Snow White (12.57×), and Inspirational Quotes (20.63×) over the country average.
Where do Daughter fans live in Germany?
Daughter fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,297), Bayern (reach 37,808), and Baden-Württemberg (reach 34,986). These three regions account for the largest share of the active audience.
What other brands do Daughter fans also like?
Beyond Daughter itself, the audience over-indexes on Snow White (12.57×), Inspirational Quotes (20.63×), State school (20×), and Garden furniture (4.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Daughter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.