University of Southampton Audience in United States

Name: University of Southampton — United States
Creator: Rascasse
License: https://rascasse.com/terms/

University of Southampton has an estimated audience of 271,474 people in United States. 57.4% are female, 42.6% are male, average age 30.2. Top regions: California, New York, Texas.

The average University of Southampton fan in United States is 30.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Demographically, the University of Southampton audience skews more female with an average age of 30.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Southampton fans

Demographic split for University of Southampton audience in United States
Metric	Value
Female	57.4%
Male	42.6%
Average age	30.2
Estimated audience size	271,474

Top regions in United States

Top regions ranked by reach for University of Southampton in United States
Region	Reach	Affinity
California	49,331	1.65×
New York	22,757	1.5×
Texas	19,740	0.85×
Florida	13,823	0.75×
Massachusetts	10,603	1.98×
Virginia	10,267	1.55×
Illinois	10,136	1.12×
Pennsylvania	9,312	1.02×
North Carolina	8,024	0.98×
New Jersey	7,725	1.12×
Washington	7,556	1.39×
Maryland	7,139	1.53×
Ohio	6,660	0.8×
Georgia	6,512	0.78×
Michigan	5,666	0.8×
Colorado	5,161	1.21×
Arizona	4,330	0.78×
Indiana	3,988	0.8×
Oregon	3,912	1.26×
Connecticut	3,534	1.3×
Tennessee	3,379	0.62×
Missouri	3,103	0.71×
Minnesota	2,946	0.76×
Wisconsin	2,518	0.62×
Washington, District of Columbia	2,403	2.94×
South Carolina	2,349	0.58×
Utah	2,111	0.87×
Louisiana	2,058	0.59×
Alabama	1,915	0.51×
Kentucky	1,906	0.56×
Oklahoma	1,564	0.52×
Nevada	1,529	0.58×
Iowa	1,303	0.58×
Kansas	1,242	0.58×
New Hampshire	1,224	1.14×
Maine	1,125	1.16×
Mississippi	1,114	0.5×
Hawaii	1,061	0.91×
New Mexico	1,022	0.75×
Rhode Island	1,013	1.17×
Arkansas	990	0.44×
West Virginia	849	0.67×
Alaska	847	1.46×
Nebraska	799	0.59×
Idaho	784	0.58×
Montana	739	0.98×
South Dakota	729	1.16×
North Dakota	710	1.27×
Delaware	706	0.94×
Wyoming	687	1.71×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Southampton audience
Trait	Cluster	Score
Luxury Orientation	PREMIUM	3.05
Risk Appetite	THRILL	1.23
Travelling	THRILL	1.21
Price Sensitivity	PREMIUM	1.16
Social Media Usage	JOY	1.11
Creativity	OPEN	1.09

Worldwide distribution

Worldwide audience distribution share by country for University of Southampton
Country	Share
United Kingdom	23.4%
United States	14.1%
China	12.4%

See University of Southampton audiences in other countries

More University audiences in United States

Ohio State University (9,090,455)
University of Texas at Austin (8,908,722)
Harvard University (7,358,517)
University of Florida (6,848,731)
University of California, Los Angeles (6,780,551)

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Southampton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.