A data profile of the people who buy, follow and care about Penn & Teller in United States — modelled from more than twelve digital signal sources. Penn & Teller has an estimated audience of 1,085,531 people in United States.
The average Penn & Teller fan in United States is 45.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Obsessed (2009 film), Criss Angel, Murdoch Mysteries, with strongest over-indexing on Obsessed (2009 film) (9.42× the country average).
Demographically, the Penn & Teller audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Penn & Teller fan in United States is more male, around 45.0 years old, with strong Individualism tendencies and a notable affinity for Obsessed (2009 film).
The key figures that characterise the Penn & Teller profile in United States.
39.7% are female, 60.3% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 39.7% |
| Male | 60.3% |
| Average age | 45.0 |
| Estimated audience size | 1,085,531 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Penn & Teller audience comes from United States.
| Country | Share |
|---|---|
| United States | 47.2% |
| United Kingdom | 12.7% |
| Germany | 5.3% |
Where the Penn & Teller audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nevada | ~50K | 4.39× | |
| 02 | Minnesota | ~20K | 1.59× | |
| 03 | Oklahoma | ~10K | 1.23× | |
| 04 | Wisconsin | ~20K | 1.14× | |
| 05 | New Hampshire | ~5K | 1.11× | |
| 06 | Indiana | ~20K | 1.08× | |
| 07 | Oregon | ~10K | 1.08× | |
| 08 | Nebraska | ~6K | 1.08× | |
| 09 | Missouri | ~20K | 1.07× | |
| 10 | Maine | ~4K | 1.06× | |
| 11 | Utah | ~10K | 1.05× | |
| 12 | North Dakota | ~2K | 1.05× | |
| 13 | Washington | ~20K | 1.04× | |
| 14 | Iowa | ~9K | 1.04× | |
| 15 | Kentucky | ~10K | 1.03× | |
| 16 | Idaho | ~6K | 1.03× | |
| 17 | Massachusetts | ~20K | 1.02× | |
| 18 | Illinois | ~40K | 1.01× | |
| 19 | Kansas | ~9K | 1.00× | |
| 20 | California | ~100K | 0.97× | |
| 21 | Pennsylvania | ~40K | 0.97× | |
| 22 | Vermont | ~2K | 0.97× | |
| 23 | Ohio | ~30K | 0.96× | |
| 24 | Colorado | ~20K | 0.96× | |
| 25 | Montana | ~3K | 0.96× | |
| 26 | Rhode Island | ~3K | 0.95× | |
| 27 | Tennessee | ~20K | 0.94× | |
| 28 | South Dakota | ~2K | 0.94× | |
| 29 | Michigan | ~30K | 0.93× | |
| 30 | Arizona | ~20K | 0.93× | |
| 31 | West Virginia | ~5K | 0.93× | |
| 32 | Alaska | ~2K | 0.93× | |
| 33 | Connecticut | ~10K | 0.92× | |
| 34 | Arkansas | ~8K | 0.89× | |
| 35 | New York | ~50K | 0.87× | |
| 36 | New Mexico | ~5K | 0.86× | |
| 37 | Florida | ~60K | 0.83× | |
| 38 | Delaware | ~2K | 0.83× | |
| 39 | New Jersey | ~20K | 0.82× | |
| 40 | North Carolina | ~30K | 0.80× | |
| 41 | South Carolina | ~10K | 0.80× | |
| 42 | Hawaii | ~4K | 0.79× | |
| 43 | Maryland | ~10K | 0.77× | |
| 44 | Alabama | ~10K | 0.77× | |
| 45 | Virginia | ~20K | 0.76× | |
| 46 | Texas | ~70K | 0.74× | |
| 47 | Washington, District of Columbia | ~2K | 0.74× | |
| 48 | Louisiana | ~10K | 0.73× | |
| 49 | Mississippi | ~6K | 0.70× | |
| 50 | Georgia | ~20K | 0.69× |
The strongest cross-interests of the Penn & Teller audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Criss Angel | Movies & TV | 36.93× | ||
| 02 | Murdoch Mysteries | Movies & TV | 31.30× | ||
| 03 | David Blaine | Movies & TV | 24.45× | ||
| 04 | David Copperfield (illusionist) | Movies & TV | 20.37× | ||
| 05 | Broadchurch | Movies & TV | 20.23× | ||
| 06 | The Mentalist | Movies & TV | 18.45× | ||
| 07 | Fiona Apple | Music & Radio | 18.33× | ||
| 08 | Bram Stoker's Dracula | Movies & TV | 16.22× | ||
| 09 | Oscar Isaac | Movies & TV | 9.52× | ||
| 10 | Obsessed (2009 film) | Movies & TV | 9.42× | ||
| 11 | Film score | Music & Radio | 5.27× | ||
| 12 | Sustainable energy | Home & Garden | 4.54× | ||
| 13 | Renewable energy | Business & Career | 4.34× | ||
| 14 | FedEx | Business & Career | 4.01× | ||
| 15 | Broadway theatre | Travel & Leisure | 3.58× | ||
| 16 | Subway | Food & Beverages | 2.62× | ||
| 17 | Pizza Hut | Food & Beverages | 2.46× | ||
| 18 | McDonald's | Food & Beverages | 2.18× | ||
| 19 | Planet Fitness | Sports | 2.13× | ||
| 20 | Podcast | Music & Radio | 2.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.08× | |
| Early Adopter Mentality | POWER | 1.82× | |
| Convenience Orientation | PREMIUM | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.76× | |
| Pet Ownership | JOY | 0.79× |
Penn & Teller has an estimated audience of 1,085,531 people in United States, concentrated in California and Texas.
39.7% of Penn & Teller fans are female, 60.3% are male, with an average age of 45.0 years.
Penn & Teller fans show strongest brand affinity for Obsessed (2009 film) (9.42×), Criss Angel (36.93×), and Murdoch Mysteries (31.3×) over the country average.
Penn & Teller fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Penn & Teller itself, the audience over-indexes on Criss Angel (36.93×), Murdoch Mysteries (31.3×), FedEx (4.01×), and Broadchurch (20.23×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Penn & Teller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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