Rascasse Audience Intelligence

Hanson (band) Audience in United States

A data profile of the people who buy, follow and care about Hanson (band) in United States — modelled from more than twelve digital signal sources. Hanson (band) has an estimated audience of 646,598 people in United States.

#445among Band in United States#7422among Person in United States#4301in Music & Radio

The average Hanson (band) fan in United States is 40.0 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, Florida.

Top brand affinities include NSYNC, Nick Lachey, Common Sense Media, with strongest over-indexing on NSYNC (65.21× the country average).

Demographically, the Hanson (band) audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hanson (band) fan in United States is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for NSYNC.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hanson (band) profile in United States.

Audience size
647K
in United States
Gender
61.8%♀
38.2% male
Age
40.0
average years
Country rank
#31390
Person in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hanson (band) fans

61.8% are female, 38.2% are male, average age 40.0.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Hanson (band) audience in United States
MetricValue
Female61.8%
Male38.2%
Average age40.0
Estimated audience size646,598
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Hanson (band) audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3924%
40-4923%
50+18%
Fig. 04

Worldwide distribution

42.2%

of the worldwide Hanson (band) audience comes from United States.

Worldwide audience distribution share by country for Hanson (band)
CountryShare
United States42.2%
Brazil12.1%
United Kingdom12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hanson (band) audience in United States is strongest.

Fig. 05

Top regions by affinity

Hanson (band) fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~50K3.76×
02Kentucky~20K1.96×
03Oklahoma~10K1.93×
04Michigan~30K1.80×
05Wisconsin~10K1.49×
06Maine~3K1.43×
07North Dakota~2K1.42×
08Rhode Island~3K1.29×
09West Virginia~4K1.26×
10South Dakota~2K1.18×
11New Hampshire~3K1.15×
12Iowa~6K1.12×
13Tennessee~10K1.07×
14Minnesota~10K1.07×
15Alaska~1K1.05×
16Ohio~20K1.01×
17Indiana~10K0.99×
18Virginia~10K0.97×
19Missouri~10K0.97×
20Oregon~7K0.97×
21Pennsylvania~20K0.96×
22Kansas~5K0.95×
23Connecticut~6K0.92×
24Montana~2K0.92×
25Vermont~1K0.92×
26Louisiana~7K0.91×
27Illinois~20K0.89×
28Arkansas~5K0.89×
29Alabama~8K0.87×
30Washington, District of Columbia~2K0.86×
31Florida~40K0.82×
32Nebraska~3K0.82×
33South Carolina~8K0.81×
34Idaho~3K0.81×
35North Carolina~20K0.80×
36Washington~10K0.79×
37Delaware~1K0.79×
38Maryland~8K0.78×
39New York~30K0.77×
40Colorado~8K0.77×
41Georgia~10K0.75×
42New Jersey~10K0.72×
43Mississippi~4K0.72×
44Nevada~4K0.68×
45New Mexico~2K0.68×
46Utah~4K0.65×
47Hawaii~2K0.63×
48Texas~30K0.62×
49California~40K0.61×
50Arizona~8K0.61×
Fig. 06

Affinity by region

Affinity by region — Hanson (band), United States
0.61×1.00×3.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hanson (band) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hanson (band) audience
#·InterestCategoryAffinity×
01Nick LacheyMovies & TV68.83×
02NSYNCMusic & Radio65.21×
03Common Sense MediaPolitics & Society49.57×
04Savage GardenMusic & Radio47.09×
05James BluntMusic & Radio34.98×
06Rupert MurdochBusiness & Career32.37×
07A. J. McLeanMusic & Radio31.08×
08NellyMusic & Radio25.97×
09Christina MilianMusic & Radio24.39×
10Charlie PuthMusic & Radio20.00×
11Belinda CarlisleFashion & Accessoires18.06×
12Nelly FurtadoMusic & Radio14.88×
13Face/OffMovies & TV14.78×
14Katharine McPheeMovies & TV14.59×
15Naomi ScottMovies & TV12.61×
16Kurt CobainMusic & Radio11.98×
17PeanutsLiterature10.19×
18Jennifer Love HewittMovies & TV8.31×
19Hilary DuffMovies & TV6.15×
20Google FlightsTravel & Leisure3.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hanson (band) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hanson (band) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.81×
Career OrientationPOWER1.36×
Community OrientationOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hanson (band) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Luxury OrientationPREMIUM0.80×
Social Media UsageJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hanson (band) have in United States?

Hanson (band) has an estimated audience of 646,598 people in United States, concentrated in Massachusetts and California.

02

What is the gender split and age of Hanson (band) fans?

61.8% of Hanson (band) fans are female, 38.2% are male, with an average age of 40.0 years.

03

Which brands do Hanson (band) fans like most?

Hanson (band) fans show strongest brand affinity for NSYNC (65.21×), Nick Lachey (68.83×), and Common Sense Media (49.57×) over the country average.

04

Where do Hanson (band) fans live in United States?

Hanson (band) fans in United States are most concentrated in Massachusetts (reach ~50K), California (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hanson (band) fans also like?

Beyond Hanson (band) itself, the audience over-indexes on Nick Lachey (68.83×), Common Sense Media (49.57×), Rupert Murdoch (32.37×), and Nelly (25.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Band audiences in United States

See Hanson (band) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hanson (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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