Hanson (band) Audience in United States

Hanson (band) has an estimated audience of 630,081 people in United States. 61.8% are female, 38.2% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: NSYNC, Kurt Cobain, Nick Lachey, Jennifer Love Hewitt, Sublime (band).

The average Hanson (band) fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include NSYNC, Kurt Cobain, Nick Lachey, with strongest over-indexing on NSYNC (99.06× the country average). Demographically, the Hanson (band) audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Extroversion, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Hanson (band) fans

Demographic split for Hanson (band) audience in United States
MetricValue
Female61.8%
Male38.2%
Average age40.0
Estimated audience size630,081

Audience persona

The typical Hanson (band) fan in United States is more female, around 40.0 years old, with strong Extroversion tendencies and a notable affinity for NSYNC.

Top regions in United States

Top regions ranked by reach for Hanson (band) in United States
RegionReachAffinity
California47,4210.68×
Texas37,9770.7×
Florida36,3400.85×
New York31,3320.89×
Michigan29,4251.79×
Massachusetts25,3872.05×
Pennsylvania21,9851.04×
Ohio21,2751.1×
Illinois19,6990.94×
Georgia16,9690.87×
North Carolina16,3140.86×
Tennessee15,9511.26×
Oklahoma15,9442.28×
Wisconsin15,7151.66×
Virginia13,8510.9×
New Jersey12,1380.76×
Indiana11,7301.02×
Kentucky11,5771.47×
Missouri11,0261.09×
Washington10,8300.86×
Minnesota9,9441.1×
Maryland8,9830.83×
Alabama8,3830.95×
South Carolina8,2310.87×
Colorado8,1680.82×
Arizona8,1600.63×
Oregon7,9771.1×
Louisiana7,4650.92×
Iowa6,1261.18×
Connecticut5,8410.92×
Kansas5,0611.02×
Arkansas4,7480.91×
Nevada4,1110.67×
Mississippi3,5580.69×
West Virginia3,4441.17×
Utah3,4030.6×
Maine2,8431.26×
New Hampshire2,7291.1×
Nebraska2,5740.81×
Idaho2,3980.76×
Rhode Island2,3811.19×
New Mexico2,0130.64×
North Dakota1,7841.38×
Washington, District of Columbia1,6020.85×
Montana1,5510.89×
South Dakota1,5211.04×
Hawaii1,4270.53×
Alaska1,3611.01×
Delaware1,2540.72×
Vermont8870.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hanson (band) audience
BrandAffinityCategory
NSYNC99.06×Music & Radio
Kurt Cobain50.93×Music & Radio
Nick Lachey103.45×Movies & TV
Jennifer Love Hewitt25.81×Movies & TV
Sublime (band)37.4×Music & Radio
Jessica Simpson28.04×Music & Radio
Rugrats43.01×Movies & TV
Belinda Carlisle44×Fashion & Accessoires
Common Sense Media48.01×Politics & Society
Mandy Moore22.07×Music & Radio
Aaliyah21.87×Music & Radio
Beastie Boys40.32×Music & Radio
Capital One4.96×Business & Career
Indeed.com4.78×Business & Career
Kia Sportage23.81×Cars & Mobility
Rupert Murdoch27.63×Business & Career
Nelly20.23×Music & Radio
Google Maps4.38×Internet & Social Media
Ozzy Osbourne10.15×Music & Radio
Charlie Puth20×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hanson (band) audience
TraitClusterScore
ExtroversionTHRILL1.4
Career OrientationPOWER1.23
PatriotismCONSERVATISM1.23
DIY MentalityTHRILL1.16
Family OrientationCONSERVATISM1.16
Convenience OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Hanson (band)
CountryShare
United States41.4%
United Kingdom12.9%
Brazil12.5%

See Hanson (band) audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Hanson (band) have in United States?

Hanson (band) has an estimated audience of 630,081 people in United States, concentrated in California and Texas.

What is the gender split and age of Hanson (band) fans?

61.8% of Hanson (band) fans are female, 38.2% are male, with an average age of 40.0 years.

Which brands do Hanson (band) fans like most?

Hanson (band) fans show strongest brand affinity for NSYNC (99.06×), Kurt Cobain (50.93×), and Nick Lachey (103.45×) over the country average.

Where do Hanson (band) fans live in United States?

Hanson (band) fans in United States are most concentrated in California (reach 47,421), Texas (reach 37,977), and Florida (reach 36,340). These three regions account for the largest share of the active audience.

What other brands do Hanson (band) fans also like?

Beyond Hanson (band) itself, the audience over-indexes on Kurt Cobain (50.93×), Nick Lachey (103.45×), Jennifer Love Hewitt (25.81×), and Sublime (band) (37.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hanson (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.