Rascasse Audience Intelligence

Hanson (band) Audience in United States

Hanson (band) has an estimated audience of 860K people in United States.

#287among Band in United States#5838among people in United States#3121in Music & Radio

The average Hanson (band) fan in United States is 40.7 years old, more female, and lives primarily in Massachusetts.

Its fans are 2.7 years older than the group average of 38.0.

Women make up 61.8% of the fan base, 9.5 percentage points more than the group average.

Compared with the other 4436 objects in Band, Hanson (band) fans stand out for their interest in Nick Lachey, NSYNC and Common Sense Media.

Most fans live in Massachusetts, California, Michigan.

Top affinities include Nick Lachey, NSYNC, Common Sense Media, with strongest over-indexing on Nick Lachey (68.83× the country average).

Demographically, the Hanson (band) audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Career Orientation.

The typical Hanson (band) fan in United States is more female, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Nick Lachey.

Category: Music & Radio · Type: Person · Subtype: Band

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
860K
in United States
Gender
61.8%♀
38.2% male
Age
40.7
average years
Country rank
#27119
among all objects in United States
Fig. 01

Search interest · 12-month trend

+74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Hanson (band) fans

61.8% are female, 38.2% are male, average age 40.7.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Hanson (band) audience in United States
MetricValue
Female61.8%
Male38.2%
Average age40.7
Estimated audience size860K
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Hanson (band) audience in United States
Age bracketShare%
16-2415%
25-3420%
35-4424%
45-5423%
55+18%
Fig. 04

Worldwide distribution

44.7%

of the worldwide Hanson (band) audience comes from United States.

Worldwide audience distribution share by country for Hanson (band)
CountryShare
United States44.7%
United Kingdom11.9%
Brazil11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Hanson (band) fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~70K3.76×
02Kentucky~20K1.96×
03Oklahoma~20K1.93×
04Michigan~50K1.80×
05Wisconsin~20K1.49×
06Maine~5K1.43×
07North Dakota~3K1.42×
08Rhode Island~4K1.29×
09West Virginia~6K1.26×
10South Dakota~3K1.18×
11New Hampshire~4K1.15×
12Iowa~9K1.12×
13Tennessee~20K1.07×
14Minnesota~20K1.07×
15Alaska~2K1.05×
16Ohio~30K1.01×
17Indiana~20K0.99×
18Virginia~20K0.97×
19Missouri~20K0.97×
20Oregon~10K0.97×
21Pennsylvania~30K0.96×
22Kansas~7K0.95×
23Connecticut~9K0.92×
24Montana~3K0.92×
25Vermont~2K0.92×
26Louisiana~10K0.91×
27Illinois~30K0.89×
28Arkansas~7K0.89×
29Alabama~10K0.87×
30Washington, District of Columbia~2K0.86×
31Florida~50K0.82×
32Nebraska~4K0.82×
33South Carolina~10K0.81×
34Idaho~4K0.81×
35North Carolina~20K0.80×
36Washington~20K0.79×
37Delaware~2K0.79×
38Maryland~10K0.78×
39New York~40K0.77×
40Colorado~10K0.77×
41Georgia~20K0.75×
42New Jersey~20K0.72×
43Mississippi~5K0.72×
44Nevada~6K0.68×
45New Mexico~4K0.68×
46Utah~5K0.65×
47Hawaii~2K0.63×
48Texas~40K0.62×
49California~60K0.61×
50Arizona~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Hanson (band), United States
0.61×1.00×3.76×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Hanson (band) audience vs. the country average
#·InterestCategoryAffinity×
01Nick LacheyMovies & TV68.83×
02NSYNCMusic & Radio65.21×
03Common Sense MediaPolitics & Society49.57×
04Savage GardenMusic & Radio47.09×
05James BluntMusic & Radio34.98×
06Rupert MurdochBusiness & Career32.37×
07A. J. McLeanMusic & Radio31.08×
08NellyMusic & Radio25.97×
09Christina MilianMusic & Radio24.39×
10Charlie PuthMusic & Radio20.00×
11Belinda CarlisleFashion & Accessoires18.06×
12Nelly FurtadoMusic & Radio14.88×
13Face/OffMovies & TV14.78×
14Katharine McPheeMovies & TV14.59×
15Naomi ScottMovies & TV12.61×
16Kurt CobainMusic & Radio11.98×
17PeanutsLiterature10.19×
18Jennifer Love HewittMovies & TV8.31×
19Hilary DuffMovies & TV6.15×
20Google FlightsTravel & Leisure3.24×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Hanson (band) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Hanson (band) audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.81×
Career OrientationPOWER1.36×
Community OrientationOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Hanson (band) audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Luxury OrientationPREMIUM0.80×
Social Media UsageJOY0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

More Band audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Hanson (band) over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/hanson-band-6260” · Methodology