Rascasse Audience Intelligence

Ho Chi Minh City Audience in United States

A data profile of the people who buy, follow and care about Ho Chi Minh City in United States — modelled from more than twelve digital signal sources. Ho Chi Minh City has an estimated audience of 2,526,884 people in United States.

#170among City in United States#908among POI in United States#948in Travel & Leisure

The average Ho Chi Minh City fan in United States is 41.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include North Korea, Cambodia, Mongolia, with strongest over-indexing on North Korea (22.12× the country average).

Demographically, the Ho Chi Minh City audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ho Chi Minh City fan in United States is balanced, around 41.0 years old, with strong Spirituality tendencies and a notable affinity for North Korea.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ho Chi Minh City profile in United States.

Audience size
2.5M
in United States
Gender
51.7%♀
48.3% male
Age
41.0
average years
Country rank
#11826
POI in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ho Chi Minh City fans

51.7% are female, 48.3% are male, average age 41.0.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Ho Chi Minh City audience in United States
MetricValue
Female51.7%
Male48.3%
Average age41.0
Estimated audience size2,526,884
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Ho Chi Minh City audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3916%
40-4919%
50+28%
Fig. 04

Worldwide distribution

9.3%

of the worldwide Ho Chi Minh City audience comes from United States.

Worldwide audience distribution share by country for Ho Chi Minh City
CountryShare
Vietnam31.9%
United States9.3%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ho Chi Minh City audience in United States is strongest.

Fig. 05

Top regions by affinity

Ho Chi Minh City fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~70K5.59×
02California~500K1.70×
03Hawaii~20K1.68×
04Washington~80K1.63×
05Washington, District of Columbia~10K1.56×
06Oregon~40K1.28×
07Massachusetts~60K1.22×
08Connecticut~30K1.19×
09Virginia~70K1.17×
10Colorado~40K1.10×
11New York~200K1.08×
12Texas~200K1.06×
13Alaska~6K1.05×
14Minnesota~40K0.99×
15Nevada~20K0.99×
16Illinois~80K0.97×
17Nebraska~10K0.97×
18Vermont~4K0.95×
19Georgia~70K0.94×
20Utah~20K0.93×
21Arizona~50K0.91×
22Montana~6K0.90×
23Indiana~40K0.88×
24Kansas~20K0.87×
25Idaho~10K0.86×
26New Jersey~50K0.85×
27Maryland~40K0.85×
28Maine~8K0.85×
29New Hampshire~8K0.84×
30South Dakota~5K0.84×
31Pennsylvania~70K0.83×
32Florida~100K0.82×
33Rhode Island~7K0.82×
34Iowa~20K0.81×
35North Dakota~4K0.81×
36Wisconsin~30K0.79×
37Oklahoma~20K0.79×
38Delaware~5K0.78×
39North Carolina~60K0.77×
40Missouri~30K0.76×
41Louisiana~20K0.74×
42Arkansas~20K0.74×
43Michigan~50K0.70×
44South Carolina~30K0.70×
45Tennessee~30K0.68×
46West Virginia~8K0.68×
47Mississippi~10K0.66×
48Ohio~50K0.65×
49Kentucky~20K0.65×
50Alabama~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Ho Chi Minh City, United States
0.63×1.00×5.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ho Chi Minh City audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ho Chi Minh City audience
#·InterestCategoryAffinity×
01K.R.C. GenkSports56.78×
02CambodiaTravel & Leisure29.04×
03Da NangTravel & Leisure28.34×
04Czech RepublicTravel & Leisure23.21×
05North KoreaTravel & Leisure22.12×
06ConfucianismPolitics & Society20.00×
07HanoiTravel & Leisure19.79×
08MongoliaTravel & Leisure15.23×
09VietnamTravel & Leisure13.33×
10MalaysiaTravel & Leisure13.29×
11La Roche-PosayBeauty & Wellness10.51×
12Bobbi BrownBeauty & Wellness9.24×
13BuddhismHealth8.67×
14SingaporeTravel & Leisure7.97×
15BangkokTravel & Leisure7.31×
16The Devil Wears Prada (film)Movies & TV6.91×
17New ZealandTravel & Leisure5.79×
18PakistanTravel & Leisure5.15×
19DiaryKids & Family4.58×
20NordstromShopping2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ho Chi Minh City audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ho Chi Minh City audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.65×
PatriotismCONSERVATISM2.49×
TravellingTHRILL1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ho Chi Minh City audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.80×
DIY MentalityTHRILL0.86×
Family OrientationCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ho Chi Minh City have in United States?

Ho Chi Minh City has an estimated audience of 2,526,884 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ho Chi Minh City fans?

51.7% of Ho Chi Minh City fans are female, 48.3% are male, with an average age of 41.0 years.

03

Which brands do Ho Chi Minh City fans like most?

Ho Chi Minh City fans show strongest brand affinity for North Korea (22.12×), Cambodia (29.04×), and Mongolia (15.23×) over the country average.

04

Where do Ho Chi Minh City fans live in United States?

Ho Chi Minh City fans in United States are most concentrated in California (reach ~500K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ho Chi Minh City fans also like?

Beyond Ho Chi Minh City itself, the audience over-indexes on Cambodia (29.04×), Mongolia (15.23×), Czech Republic (23.21×), and Malaysia (13.29×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ho Chi Minh City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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