Ho Chi Minh City Audience in United States
Ho Chi Minh City has an estimated audience of 2,526,884 people in United States. 51.7% are female, 48.3% are male, average age 41.0. Top brand affinities: Mothercare, Tech News, Urban Outfitters, Minnesota, Hebe.
Top brand affinities include Mothercare, Tech News, Urban Outfitters, with strongest over-indexing on Mothercare (8.07× the country average). Demographically, the Ho Chi Minh City audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Travelling.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Ho Chi Minh City fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 41.0 |
| Estimated audience size | 2,526,884 |
Audience persona
The typical Ho Chi Minh City fan in United States is balanced, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Mothercare.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 8.07× | Kids & Family |
| Tech News | 20× | Technology & Electronics |
| Urban Outfitters | 3.06× | Shopping |
| Minnesota | 2.8× | Travel & Leisure |
| Hebe | 10.16× | Home & Garden |
| Emperor Entertainment Group | 18.52× | Business & Career |
| Exelon | 26.44× | Home & Garden |
| UK garage | 5.6× | Music & Radio |
| JDSU | 2.74× | Business & Career |
| Nebraska Cornhuskers football | 3.23× | Sports |
| Nationality | 1.83× | Politics & Society |
| Whataburger | 1.51× | Food & Beverages |
| Bank account | 2.03× | Business & Career |
| Staycation | 2.39× | Home & Garden |
| Filmweb | 19.81× | Movies & TV |
| Jesse Plemons | 2.28× | Movies & TV |
| Voter registration | 3.15× | Politics & Society |
| Bull Terrier (Miniature) | 20× | Pets & Animals |
| Nipsey Hussle | 3.37× | Music & Radio |
| Urban horticulture | 2.07× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.84 |
| Travelling | THRILL | 1.6 |
| Design Affinity | PREMIUM | 1.59 |
| Spirituality | BALANCE | 1.5 |
| Early Adopter Mentality | POWER | 1.37 |
| Sports Activity | POWER | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 32.0% |
| United States | 9.3% |
| Japan | 7.8% |
See Ho Chi Minh City audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ho Chi Minh City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.