Czech Republic Audience in Germany

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Czech Republic has an estimated audience of 2,251,162 people in Germany. 50.0% are female, 50.0% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Plzeň, FlixBus, Slovakia, Shopping, Natural World.

The average Czech Republic fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Plzeň, FlixBus, Slovakia, with strongest over-indexing on Plzeň (20.53× the country average). Demographically, the Czech Republic audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Czech Republic fans

Demographic split for Czech Republic audience in Germany
MetricValue
Female50.0%
Male50.0%
Average age40.6
Estimated audience size2,251,162

Audience persona

The typical Czech Republic fan in Germany is balanced, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Plzeň.

Top regions in Germany

Top regions ranked by reach for Czech Republic in Germany
RegionReachAffinity
Nordrhein-Westfalen496,6421.01×
Bayern436,7071.21×
Baden-Württemberg304,8810.99×
Niedersachsen215,3480.99×
Hessen178,6261.04×
Sachsen169,1361.53×
Berlin107,2581.07×
Rheinland-Pfalz98,5280.87×
Schleswig-Holstein72,4240.9×
Brandenburg70,9861.02×
Thüringen61,5651.07×
Sachsen-Anhalt57,2920.98×
Hamburg49,7070.98×
Mecklenburg-Vorpommern34,2080.8×
Saarland19,4770.7×
Bremen16,3510.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Czech Republic audience
BrandAffinityCategory
Plzeň20.53×Travel & Leisure
FlixBus4.71×Cars & Mobility
Slovakia7.26×Travel & Leisure
Shopping1.62×Shopping
Natural World2.42×Fashion & Accessoires
Czech language15.44×Politics & Society
Design1.62×Home & Garden
Automobiles1.93×Cars & Mobility
Online shopping1.6×Shopping
Business1.69×Business & Career
Beauty1.57×Beauty & Wellness
Tagesschau1.73×Movies & TV
Current events1.85×Arts & Culture
Europe1.72×Travel & Leisure
Instagram1.62×Internet & Social Media
Cooking1.73×Food & Beverages
Commerzbank2.08×Business & Career
Fitness and wellness1.64×Sports
Family1.69×Kids & Family
Physical fitness1.63×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Czech Republic audience
TraitClusterScore
PatriotismCONSERVATISM1.41
TravellingTHRILL1.35
TraditionCONSERVATISM1.32
SpiritualityBALANCE1.26
IndulgenceJOY1.26
DIY MentalityTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Czech Republic
CountryShare
Vietnam10.4%
Czech Republic9.4%
United States9.2%

See Czech Republic audiences in other countries

More Country audiences in Germany

Frequently asked questions

How many fans does Czech Republic have in Germany?

Czech Republic has an estimated audience of 2,251,162 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Czech Republic fans?

50.0% of Czech Republic fans are female, 50.0% are male, with an average age of 40.6 years.

Which brands do Czech Republic fans like most?

Czech Republic fans show strongest brand affinity for Plzeň (20.53×), FlixBus (4.71×), and Slovakia (7.26×) over the country average.

Where do Czech Republic fans live in Germany?

Czech Republic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 496,642), Bayern (reach 436,707), and Baden-Württemberg (reach 304,881). These three regions account for the largest share of the active audience.

What other brands do Czech Republic fans also like?

Beyond Czech Republic itself, the audience over-indexes on FlixBus (4.71×), Slovakia (7.26×), Shopping (1.62×), and Natural World (2.42×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Czech Republic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.