Plzeň Audience in Germany
Plzeň has an estimated audience of 471,997 people in Germany. 23.4% are female, 76.6% are male, average age 45.2. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Metamorphoses, Artistic inspiration, Unique Gifts, Fábio Silva (fighter), Stradivarius.
The average Plzeň fan in Germany is 45.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Metamorphoses, Artistic inspiration, Unique Gifts, with strongest over-indexing on Metamorphoses (11.15× the country average). Demographically, the Plzeň audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Plzeň fans
| Metric | Value |
|---|---|
| Female | 23.4% |
| Male | 76.6% |
| Average age | 45.2 |
| Estimated audience size | 471,997 |
Audience persona
The typical Plzeň fan in Germany is more male, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Metamorphoses.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 233,051 | 3.07× |
| Baden-Württemberg | 85,086 | 1.32× |
| Nordrhein-Westfalen | 62,915 | 0.61× |
| Hessen | 43,671 | 1.21× |
| Sachsen | 41,969 | 1.81× |
| Niedersachsen | 29,434 | 0.64× |
| Rheinland-Pfalz | 19,771 | 0.84× |
| Berlin | 17,532 | 0.83× |
| Thüringen | 15,132 | 1.26× |
| Brandenburg | 11,670 | 0.8× |
| Sachsen-Anhalt | 10,261 | 0.84× |
| Schleswig-Holstein | 9,080 | 0.54× |
| Hamburg | 6,937 | 0.65× |
| Mecklenburg-Vorpommern | 5,166 | 0.57× |
| Saarland | 3,046 | 0.53× |
| Bremen | 1,949 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Metamorphoses | 11.15× | Literature |
| Artistic inspiration | 2.13× | Arts & Culture |
| Unique Gifts | 1.85× | Shopping |
| Fábio Silva (fighter) | 11.15× | Sports |
| Stradivarius | 1.97× | Shopping |
| Haberler | 1.54× | News |
| VfL Wolfsburg | 1.86× | Sports |
| Urban horticulture | 1.91× | Home & Garden |
| The Tree of Life (film) | 11.15× | Movies & TV |
| Progressive rock | 1.67× | Music & Radio |
| Birthday Gifts | 1.77× | Kids & Family |
| Urban Outfitters | 1.7× | Shopping |
| Israel | 1.93× | Travel & Leisure |
| Christmas Gift | 1.61× | Kids & Family |
| Esra Erol | 4.99× | Movies & TV |
| Natural rubber | 2.05× | Cars & Mobility |
| iZombie | 9.96× | Movies & TV |
| Medieval fantasy | 8.33× | Literature |
| Este, Veneto | 1.78× | Travel & Leisure |
| Eindhoven | 1.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.62 |
| Tradition | CONSERVATISM | 1.38 |
| Family Orientation | CONSERVATISM | 1.37 |
| Need for Security | CONSERVATISM | 1.37 |
| Pet Ownership | JOY | 1.32 |
| Indulgence | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Czech Republic | 30.8% |
| Germany | 22.4% |
| United States | 6.7% |
See Plzeň audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Plzeň have in Germany?
Plzeň has an estimated audience of 471,997 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Plzeň fans?
23.4% of Plzeň fans are female, 76.6% are male, with an average age of 45.2 years.
Which brands do Plzeň fans like most?
Plzeň fans show strongest brand affinity for Metamorphoses (11.15×), Artistic inspiration (2.13×), and Unique Gifts (1.85×) over the country average.
Where do Plzeň fans live in Germany?
Plzeň fans in Germany are most concentrated in Bayern (reach 233,051), Baden-Württemberg (reach 85,086), and Nordrhein-Westfalen (reach 62,915). These three regions account for the largest share of the active audience.
What other brands do Plzeň fans also like?
Beyond Plzeň itself, the audience over-indexes on Artistic inspiration (2.13×), Unique Gifts (1.85×), Fábio Silva (fighter) (11.15×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plzeň. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.