Czech language Audience in Germany

Czech language logo

Czech language has an estimated audience of 350,071 people in Germany. 55.7% are female, 44.3% are male, average age 43.5. Top brand affinities: Ma Mère, Pillow, Progressive rock, Eden Lake, Square foot gardening.

Top brand affinities include Ma Mère, Pillow, Progressive rock, with strongest over-indexing on Ma Mère (20× the country average). Demographically, the Czech language audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Tradition, Pet Ownership.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Czech language fans

Demographic split for Czech language audience in Germany
MetricValue
Female55.7%
Male44.3%
Average age43.5
Estimated audience size350,071

Audience persona

The typical Czech language fan in Germany is more female, around 43.5 years old, with strong Tradition tendencies and a notable affinity for Ma Mère.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Czech language audience
BrandAffinityCategory
Ma Mère20×Movies & TV
Pillow2.46×Home & Garden
Progressive rock2.28×Music & Radio
Eden Lake7.11×Movies & TV
Square foot gardening16.63×Home & Garden
Natural rubber3.02×Cars & Mobility
Preacher (comics)8.88×Literature
Artistic inspiration1.61×Arts & Culture
Stradivarius1.97×Shopping
Clogging14.18×Music & Radio
Time (magazine)2.25×News
Urban horticulture1.91×Home & Garden
Intraocular lens9.77×Health
VfL Wolfsburg1.61×Sports
Molly Hatchet12.03×Music & Radio
Este, Veneto2.27×Travel & Leisure
Israel1.77×Travel & Leisure
Werder (Havel)5.81×Travel & Leisure
Bully (2011 film)4.84×Movies & TV
Esra Erol4.31×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Czech language audience
TraitClusterScore
TraditionCONSERVATISM2.08
Pet OwnershipJOY1.71
IndividualismJOY1.48
PatriotismCONSERVATISM1.47
Family OrientationCONSERVATISM1.44
SpiritualityBALANCE1.41

Worldwide distribution

Worldwide audience distribution share by country for Czech language
CountryShare
Czech Republic38.3%
Germany5.8%
Slovakia5.7%

See Czech language audiences in other countries

More Language audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Czech language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.