Airbus Audience in United States

Airbus logo

Airbus has an estimated audience of 1,284,279 people in United States. 32.0% are female, 68.0% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Boeing, Flight simulator, FlightAware, Google Flights, AAA (band).

The average Airbus fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Boeing, Flight simulator, FlightAware, with strongest over-indexing on Boeing (31.62× the country average). Demographically, the Airbus audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Aircraft manufacturing company

Demographics of Airbus fans

Demographic split for Airbus audience in United States
MetricValue
Female32.0%
Male68.0%
Average age40.3
Estimated audience size1,284,279

Audience persona

The typical Airbus fan in United States is more male, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Boeing.

Top regions in United States

Top regions ranked by reach for Airbus in United States
RegionReachAffinity
California181,0511.28×
Texas112,6011.02×
Florida103,8481.19×
New York92,7271.29×
Alabama49,2402.74×
Virginia46,8121.5×
Washington45,5741.77×
Illinois45,2571.06×
Georgia42,7691.08×
Pennsylvania37,4040.86×
North Carolina34,9430.9×
New Jersey30,8970.95×
Massachusetts30,4731.2×
Ohio29,9420.76×
Michigan29,9380.89×
Arizona29,5541.13×
Maryland22,8721.04×
Colorado20,7081.02×
Tennessee18,7350.73×
Missouri17,8810.86×
Indiana17,6980.75×
South Carolina16,4470.85×
Minnesota15,8940.86×
Connecticut14,4921.13×
Oregon14,2560.97×
Wisconsin14,1480.73×
Kansas13,0151.29×
Louisiana12,9440.78×
Oklahoma12,0990.85×
Mississippi11,9731.13×
Kentucky11,5250.72×
Nevada11,3710.92×
Utah10,8570.94×
Hawaii10,3851.88×
Iowa7,2950.69×
Washington, District of Columbia7,0121.82×
Arkansas6,9210.65×
New Hampshire6,0451.19×
Idaho4,9750.77×
Nebraska4,4950.7×
New Mexico4,0160.62×
Maine3,7960.83×
West Virginia3,3770.56×
Rhode Island3,2480.79×
Alaska3,2011.17×
Montana2,5900.73×
Delaware2,5480.72×
North Dakota1,9760.75×
South Dakota1,7790.6×
Vermont1,6100.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Airbus audience
BrandAffinityCategory
Boeing31.62×Cars & Mobility
Flight simulator27.82×Games
FlightAware14.06×Travel & Leisure
Google Flights6.7×Travel & Leisure
AAA (band)9.56×Music & Radio
Helicopter6×Cars & Mobility
Aviation4.57×Business & Career
Airliner18.76×Travel & Leisure
Alaska Airlines5.88×Travel & Leisure
Aeronautics9.03×Cars & Mobility
Microsoft Flight Simulator26.56×Games
Freddie Highmore16.07×Movies & TV
Private pilot licence15.18×Business & Career
Sniper Elite38.45×Games
Spotify2.22×Internet & Social Media
Vehicles1.76×Cars & Mobility
Aircraft3.89×Cars & Mobility
Independence Day (United States)4.61×Politics & Society
Electronic music2.22×Music & Radio
Commercial pilot license10.15×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Airbus audience
TraitClusterScore
PatriotismCONSERVATISM4.74
Risk AppetiteTHRILL2.6
Luxury OrientationPREMIUM2.2
TravellingTHRILL1.95
Design AffinityPREMIUM1.78
SustainabilityBALANCE1.77

Worldwide distribution

Worldwide audience distribution share by country for Airbus
CountryShare
Germany12.9%
France12.7%
United States12.4%

See Airbus audiences in other countries

More Aircraft manufacturing company audiences in United States

Frequently asked questions

How many fans does Airbus have in United States?

Airbus has an estimated audience of 1,284,279 people in United States, concentrated in California and Texas.

What is the gender split and age of Airbus fans?

32.0% of Airbus fans are female, 68.0% are male, with an average age of 40.3 years.

Which brands do Airbus fans like most?

Airbus fans show strongest brand affinity for Boeing (31.62×), Flight simulator (27.82×), and FlightAware (14.06×) over the country average.

Where do Airbus fans live in United States?

Airbus fans in United States are most concentrated in California (reach 181,051), Texas (reach 112,601), and Florida (reach 103,848). These three regions account for the largest share of the active audience.

What other brands do Airbus fans also like?

Beyond Airbus itself, the audience over-indexes on Flight simulator (27.82×), FlightAware (14.06×), Google Flights (6.7×), and AAA (band) (9.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Airbus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.