Rascasse Audience Intelligence

Airbus Target Market in United States

A data profile of the people who buy, follow and care about Airbus in United States — modelled from more than twelve digital signal sources. Airbus has an estimated audience of 1,210,750 people in United States.

#2among Aircraft manufacturing company in United States
#2123among Brand in United States#664in Cars & Mobility

The average Airbus fan in United States is 40.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Boeing, Flight simulator, FlightAware, with strongest over-indexing on Boeing (31.62× the country average).

Demographically, the Airbus audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Airbus fan in United States is more male, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Boeing.

Category: Cars & Mobility · Type: Brand · Subtype: Aircraft manufacturing company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Airbus profile in United States.

Audience size
1.2M
in United States
Gender
32.0%♀
68.0% male
Age
40.3
average years
Country rank
#20762
Brand in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Airbus

32.0% are female, 68.0% are male, average age 40.3.

Fig. 02

Gender split

32.0%
Female
68.0%
Male
Demographic split for Airbus audience in United States
MetricValue
Female32.0%
Male68.0%
Average age40.3
Estimated audience size1,210,750
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Airbus audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3918%
40-4920%
50+25%
Fig. 04

Worldwide distribution

12.1%

of the worldwide Airbus audience comes from United States.

Worldwide audience distribution share by country for Airbus
CountryShare
France13.3%
Germany13.1%
United States12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Airbus audience in United States is strongest.

Fig. 05

Top regions by affinity

Airbus customers by region in United States
#RegionReachAffinity×
01Alabama~50K2.84×
02Hawaii~10K1.80×
03Washington, District of Columbia~7K1.77×
04Washington~40K1.68×
05Virginia~50K1.47×
06Mississippi~10K1.31×
07Kansas~10K1.31×
08New Hampshire~6K1.22×
09New York~90K1.21×
10California~200K1.19×
11Florida~100K1.17×
12Alaska~3K1.17×
13Massachusetts~30K1.15×
14Connecticut~10K1.10×
15Georgia~40K1.07×
16Maryland~20K1.05×
17Arizona~30K1.04×
18Illinois~40K1.00×
19Texas~100K0.99×
20North Carolina~40K0.99×
21Colorado~20K0.99×
22Utah~10K0.93×
23New Jersey~30K0.92×
24Oregon~10K0.92×
25Nevada~10K0.90×
26Michigan~30K0.87×
27South Carolina~20K0.86×
28Maine~4K0.86×
29Minnesota~20K0.85×
30Oklahoma~10K0.85×
31Rhode Island~3K0.84×
32Missouri~20K0.83×
33North Dakota~2K0.83×
34Vermont~2K0.83×
35Pennsylvania~40K0.82×
36Louisiana~10K0.81×
37Idaho~5K0.81×
38Montana~3K0.81×
39Indiana~20K0.77×
40Iowa~8K0.77×
41Delaware~3K0.77×
42Nebraska~5K0.76×
43Kentucky~10K0.75×
44Ohio~30K0.74×
45Tennessee~20K0.73×
46Wisconsin~10K0.73×
47South Dakota~2K0.73×
48Arkansas~8K0.72×
49New Mexico~5K0.71×
50West Virginia~4K0.70×
Fig. 06

Affinity by region

Affinity by region — Airbus, United States
0.70×1.00×2.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Airbus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Airbus audience
#·InterestCategoryAffinity×
01Sniper EliteGames38.45×
02BoeingCars & Mobility31.62×
03Flight simulatorGames27.82×
04Microsoft Flight SimulatorGames26.56×
05AirlinerTravel & Leisure18.76×
06Freddie HighmoreMovies & TV16.07×
07Private pilot licenceBusiness & Career15.18×
08FlightAwareTravel & Leisure14.06×
09AAA (band)Music & Radio9.56×
10AeronauticsCars & Mobility9.03×
11Google FlightsTravel & Leisure6.70×
12HelicopterCars & Mobility6.00×
13Alaska AirlinesTravel & Leisure5.88×
14Independence Day (United States)Politics & Society4.61×
15AviationBusiness & Career4.57×
16AircraftCars & Mobility3.89×
17SpotifyInternet & Social Media2.22×
18Electronic musicMusic & Radio2.22×
19VehiclesCars & Mobility1.76×
20NFLSports1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Airbus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Airbus audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.24×
Luxury OrientationPREMIUM1.92×
TravellingTHRILL1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Airbus audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.70×
Community OrientationOPEN0.90×
Family OrientationCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Airbus's target market in United States?

Airbus's target market in United States covers an estimated 1,210,750 people, concentrated in California and Texas.

02

What is the gender split and age of Airbus customers?

32.0% of the Airbus audience are female, 68.0% are male, with an average age of 40.3 years.

03

Which brands do Airbus fans like most?

Airbus fans show strongest brand affinity for Boeing (31.62×), Flight simulator (27.82×), and FlightAware (14.06×) over the country average.

04

Where do Airbus fans live in United States?

Airbus fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Airbus fans also like?

Beyond Airbus itself, the audience over-indexes on Flight simulator (27.82×), FlightAware (14.06×), Google Flights (6.7×), and AAA (band) (9.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Aircraft manufacturing company audiences in United States

See Airbus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Airbus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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