Rascasse Audience Intelligence

Independence Day (United States) Audience in United States

A data profile of the people who buy, follow and care about Independence Day (United States) in United States — modelled from more than twelve digital signal sources. Independence Day (United States) has an estimated audience of 17,635,741 people in United States.

#27among Event in United States#109in Politics & Society

The average Independence Day (United States) fan in United States is 42.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Scooby-Doo, Drudge Report, FlightAware, with strongest over-indexing on Scooby-Doo (5.4× the country average).

Demographically, the Independence Day (United States) audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Independence Day (United States) fan in United States is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Scooby-Doo.

Category: Politics & Society · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Independence Day (United States) profile in United States.

Audience size
17.6M
in United States
Gender
57.2%♀
42.8% male
Age
42.5
average years
Country rank
#1922
Event in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Independence Day (United States) fans

57.2% are female, 42.8% are male, average age 42.5.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Independence Day (United States) audience in United States
MetricValue
Female57.2%
Male42.8%
Average age42.5
Estimated audience size17,635,741
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Independence Day (United States) audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4924%
50+27%
Fig. 04

Worldwide distribution

82.0%

of the worldwide Independence Day (United States) audience comes from United States.

Worldwide audience distribution share by country for Independence Day (United States)
CountryShare
United States82.0%
United Kingdom1.9%
Canada1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Independence Day (United States) audience in United States is strongest.

Fig. 05

Top regions by affinity

Independence Day (United States) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2.5M1.50×
02Louisiana~300K1.50×
03Kentucky~300K1.47×
04Mississippi~200K1.45×
05Alabama~300K1.40×
06Oklahoma~300K1.38×
07Indiana~400K1.30×
08Nebraska~100K1.30×
09Utah~200K1.26×
10West Virginia~100K1.24×
11Virginia~500K1.21×
12North Carolina~600K1.18×
13South Carolina~300K1.18×
14Georgia~600K1.16×
15New Mexico~100K1.13×
16Missouri~300K1.11×
17California~2M1.10×
18Pennsylvania~700K1.10×
19Arizona~400K1.08×
20Arkansas~200K1.08×
21Ohio~600K1.04×
22Idaho~90K1.01×
23New Jersey~400K1.00×
24Iowa~100K1.00×
25South Dakota~40K0.99×
26Delaware~50K0.98×
27Wisconsin~300K0.96×
28Illinois~600K0.94×
29Kansas~100K0.94×
30Washington~300K0.92×
31Oregon~200K0.92×
32Hawaii~70K0.90×
33New York~900K0.86×
34Wyoming~20K0.86×
35Florida~1M0.85×
36North Dakota~30K0.84×
37Nevada~100K0.82×
38Tennessee~300K0.81×
39Michigan~400K0.80×
40Minnesota~200K0.78×
41Maryland~200K0.77×
42New Hampshire~50K0.77×
43Massachusetts~300K0.73×
44Vermont~20K0.73×
45Connecticut~100K0.72×
46Rhode Island~40K0.71×
47Maine~40K0.69×
48Colorado~200K0.66×
49Alaska~20K0.65×
50Washington, District of Columbia~30K0.56×
Fig. 06

Affinity by region

Affinity by region — Independence Day (United States), United States
0.56×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Independence Day (United States) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Independence Day (United States) audience
#·InterestCategoryAffinity×
01Dennis QuaidMovies & TV5.85×
02quoraInternet & Social Media5.85×
03FlightAwareTravel & Leisure5.58×
04Scooby-DooMovies & TV5.40×
05Drudge ReportSports4.40×
06Nicholas HoultMovies & TV3.92×
07Sam ElliottMovies & TV2.91×
08City BankBusiness & Career2.88×
09PatriotismPolitics & Society2.76×
10New York PostNews2.61×
11Bath and BodyworksShopping2.45×
12Made in USABusiness & Career2.07×
13Real propertyHome & Garden2.03×
14Chuck NorrisMovies & TV1.79×
15Fox News ChannelMovies & TV1.76×
16Google FlightsTravel & Leisure1.66×
17High schoolBusiness & Career1.65×
18Air conditioningTechnology & Electronics1.64×
19Ace HardwareHome & Garden1.60×
20BeachesTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Independence Day (United States) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Independence Day (United States) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.95×
IndulgenceJOY1.46×
Career OrientationPOWER1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Independence Day (United States) audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.88×
MindfulnessBALANCE0.89×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Independence Day (United States) have in United States?

Independence Day (United States) has an estimated audience of 17,635,741 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Independence Day (United States) fans?

57.2% of Independence Day (United States) fans are female, 42.8% are male, with an average age of 42.5 years.

03

Which brands do Independence Day (United States) fans like most?

Independence Day (United States) fans show strongest brand affinity for Scooby-Doo (5.4×), Drudge Report (4.4×), and FlightAware (5.58×) over the country average.

04

Where do Independence Day (United States) fans live in United States?

Independence Day (United States) fans in United States are most concentrated in Texas (reach ~2.5M), California (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Independence Day (United States) fans also like?

Beyond Independence Day (United States) itself, the audience over-indexes on Drudge Report (4.4×), FlightAware (5.58×), Dennis Quaid (5.85×), and New York Post (2.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Independence Day (United States) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Independence Day (United States). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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