Independence Day (United States) Audience in United States
Independence Day (United States) has an estimated audience of 17,647,880 people in United States. 57.2% are female, 42.8% are male, average age 42.5. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Goop, Wok, Google Home.
Top brand affinities include Keene, New Hampshire, Governor of Michigan, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Independence Day (United States) audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Indulgence.
Category: Politics & Society · Type: Event
Demographics of Independence Day (United States) fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 42.5 |
| Estimated audience size | 17,647,880 |
Audience persona
The typical Independence Day (United States) fan in United States is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Governor of Michigan | 11.73× | Politics & Society |
| Goop | 8.23× | Internet & Social Media |
| Wok | 9.8× | Food & Beverages |
| Google Home | 9.01× | Technology & Electronics |
| Mathcore | 10.46× | Music & Radio |
| Hibachi | 10.02× | Food & Beverages |
| headspace | 11.51× | Health |
| Cherish (group) | 13.27× | Music & Radio |
| Grace Slick | 10.54× | Music & Radio |
| Grinch | 4.51× | Movies & TV |
| Vocal harmony | 4.48× | Music & Radio |
| TV Fanatic | 10.13× | Movies & TV |
| Kikar HaShabbat | 15.33× | News |
| Fairy godmother | 6.71× | Literature |
| No Escape (1994 film) | 9.31× | Movies & TV |
| Urban Outfitters | 1.53× | Shopping |
| El Paso County, Colorado | 10.56× | Travel & Leisure |
| Hipster | 7.66× | Politics & Society |
| Goma | 13.49× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.3 |
| Indulgence | JOY | 1.15 |
| Price Sensitivity | PREMIUM | 1.07 |
| Creativity | OPEN | 1.05 |
| Travelling | THRILL | 1.04 |
| Quality Awareness | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.1% |
| United Kingdom | 1.9% |
| Canada | 1.4% |
See Independence Day (United States) audiences in other countries
- Independence Day (United States) — Germany
- Independence Day (United States) — United Kingdom
- Independence Day (United States) — France
- Independence Day (United States) — Italy
- Independence Day (United States) — Spain
- Independence Day (United States) — Brazil
- Independence Day (United States) — Japan
- Independence Day (United States) — South Korea
- Independence Day (United States) — India
More Politics & Society audiences in United States
- NFL (119,706,874)
- NBA (91,514,318)
- MLB (63,450,411)
- FIFA World Cup (61,294,206)
- Ultimate Fighting Championship (40,015,324)
How to read this data
Audience size is the estimated number of people in United States who actively search for Independence Day (United States). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.