Airbus Audience in Germany
Airbus has an estimated audience of 1,337,316 people in Germany. 35.1% are female, 64.9% are male, average age 37.9. Top regions: Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Air India, Boeing, Aerospace manufacturer, Toulouse, Ben Gurion Airport.
The average Airbus fan in Germany is 37.9 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Air India, Boeing, Aerospace manufacturer, with strongest over-indexing on Air India (30.15× the country average). Demographically, the Airbus audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Aircraft manufacturing company
Demographics of Airbus fans
| Metric | Value |
|---|---|
| Female | 35.1% |
| Male | 64.9% |
| Average age | 37.9 |
| Estimated audience size | 1,337,316 |
Audience persona
The typical Airbus fan in Germany is more male, around 37.9 years old, with strong Risk Appetite tendencies and a notable affinity for Air India.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 260,919 | 1.21× |
| Nordrhein-Westfalen | 212,350 | 0.73× |
| Niedersachsen | 194,910 | 1.5× |
| Baden-Württemberg | 144,942 | 0.79× |
| Hessen | 113,973 | 1.12× |
| Hamburg | 88,311 | 2.92× |
| Schleswig-Holstein | 63,442 | 1.32× |
| Berlin | 41,881 | 0.7× |
| Rheinland-Pfalz | 38,818 | 0.58× |
| Sachsen | 35,223 | 0.54× |
| Bremen | 26,083 | 2.28× |
| Brandenburg | 24,380 | 0.59× |
| Thüringen | 14,283 | 0.42× |
| Mecklenburg-Vorpommern | 12,713 | 0.5× |
| Sachsen-Anhalt | 12,582 | 0.36× |
| Saarland | 7,198 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Air India | 30.15× | Travel & Leisure |
| Boeing | 22.3× | Cars & Mobility |
| Aerospace manufacturer | 27.3× | Cars & Mobility |
| Toulouse | 29× | Travel & Leisure |
| Ben Gurion Airport | 29.3× | Travel & Leisure |
| Ryanair | 2.11× | Travel & Leisure |
| Cessna | 15.12× | Cars & Mobility |
| Private pilot licence | 9.89× | Business & Career |
| Flight training | 5.54× | Business & Career |
| Bora Bora | 7.94× | Travel & Leisure |
| AutoScout24 | 1.57× | Cars & Mobility |
| AERO Friedrichshafen | 23.76× | Cars & Mobility |
| Commercial pilot license | 5.94× | Travel & Leisure |
| Marina Bay Sands | 6.89× | Travel & Leisure |
| Air France | 4.74× | Travel & Leisure |
| Wizz Air | 3.68× | Travel & Leisure |
| CAC 40 | 2.61× | Business & Career |
| Google Flights | 2.28× | Travel & Leisure |
| Engine | 1.8× | Cars & Mobility |
| Aviation | 2.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.79 |
| Early Adopter Mentality | POWER | 1.58 |
| Quality Awareness | PREMIUM | 1.57 |
| Travelling | THRILL | 1.55 |
| Career Orientation | POWER | 1.47 |
| Urban Lifestyle | OPEN | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 12.9% |
| France | 12.7% |
| United States | 12.4% |
See Airbus audiences in other countries
More Aircraft manufacturing company audiences in Germany
- Boeing (459,198)
- Gulfstream Aerospace (45,530)
- Dassault Aviation (30,930)
Frequently asked questions
How many fans does Airbus have in Germany?
Airbus has an estimated audience of 1,337,316 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Airbus fans?
35.1% of Airbus fans are female, 64.9% are male, with an average age of 37.9 years.
Which brands do Airbus fans like most?
Airbus fans show strongest brand affinity for Air India (30.15×), Boeing (22.3×), and Aerospace manufacturer (27.3×) over the country average.
Where do Airbus fans live in Germany?
Airbus fans in Germany are most concentrated in Bayern (reach 260,919), Nordrhein-Westfalen (reach 212,350), and Niedersachsen (reach 194,910). These three regions account for the largest share of the active audience.
What other brands do Airbus fans also like?
Beyond Airbus itself, the audience over-indexes on Boeing (22.3×), Aerospace manufacturer (27.3×), Toulouse (29×), and Ben Gurion Airport (29.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Airbus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.