Rascasse Audience Intelligence

Airbus Target Market in Germany

A data profile of the people who buy, follow and care about Airbus in Germany — modelled from more than twelve digital signal sources. Airbus has an estimated audience of 1,304,508 people in Germany.

#1among Aircraft manufacturing company in Germany
#644among Brand in Germany#251in Cars & Mobility

The average Airbus fan in Germany is 37.9 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Niedersachsen, Nordrhein-Westfalen.

Top brand affinities include Air India, Aerospace manufacturer, Boeing, with strongest over-indexing on Air India (30.15× the country average).

Demographically, the Airbus audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Airbus fan in Germany is more male, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Air India.

Category: Cars & Mobility · Type: Brand · Subtype: Aircraft manufacturing company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Airbus profile in Germany.

Audience size
1.3M
in Germany
Gender
35.1%♀
64.9% male
Age
37.9
average years
Country rank
#5083
Brand in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Airbus

35.1% are female, 64.9% are male, average age 37.9.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for Airbus audience in Germany
MetricValue
Female35.1%
Male64.9%
Average age37.9
Estimated audience size1,304,508
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Airbus audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3921%
40-4921%
50+16%
Fig. 04

Worldwide distribution

13.1%

of the worldwide Airbus audience comes from Germany.

Worldwide audience distribution share by country for Airbus
CountryShare
France13.3%
Germany13.1%
United States12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Airbus audience in Germany is strongest.

Fig. 05

Top regions by affinity

Airbus customers by region in Germany
#RegionReachAffinity×
01Hamburg~100K3.25×
02Bremen~30K2.94×
03Niedersachsen~200K1.43×
04Schleswig-Holstein~60K1.23×
05Bayern~200K1.13×
06Hessen~100K0.99×
07Baden-Württemberg~100K0.71×
08Nordrhein-Westfalen~200K0.62×
09Berlin~40K0.62×
10Brandenburg~20K0.55×
11Sachsen~40K0.54×
12Rheinland-Pfalz~40K0.53×
13Mecklenburg-Vorpommern~10K0.48×
14Thüringen~20K0.46×
15Saarland~7K0.43×
16Sachsen-Anhalt~10K0.42×
Fig. 06

Affinity by region

Affinity by region — Airbus, Germany
0.42×1.00×3.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Airbus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Airbus audience
#·InterestCategoryAffinity×
01Air IndiaTravel & Leisure30.15×
02Ben Gurion AirportTravel & Leisure29.30×
03ToulouseTravel & Leisure29.00×
04Aerospace manufacturerCars & Mobility27.30×
05AERO FriedrichshafenCars & Mobility23.76×
06BoeingCars & Mobility22.30×
07ILA BerlinCars & Mobility18.10×
08CessnaCars & Mobility15.12×
09Private pilot licenceBusiness & Career9.89×
10Bora BoraTravel & Leisure7.94×
11Marina Bay SandsTravel & Leisure6.89×
12Commercial pilot licenseTravel & Leisure5.94×
13Flight trainingBusiness & Career5.54×
14Air FranceTravel & Leisure4.74×
15Wizz AirTravel & Leisure3.68×
16CAC 40Business & Career2.61×
17SunExpressTravel & Leisure2.51×
18Google FlightsTravel & Leisure2.28×
19RyanairTravel & Leisure2.11×
20AutoScout24Cars & Mobility1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Airbus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Airbus audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.26×
Risk AppetiteTHRILL1.21×
Need for SecurityCONSERVATISM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Airbus audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.85×
Design AffinityPREMIUM0.87×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Airbus's target market in Germany?

Airbus's target market in Germany covers an estimated 1,304,508 people, concentrated in Bayern and Niedersachsen.

02

What is the gender split and age of Airbus customers?

35.1% of the Airbus audience are female, 64.9% are male, with an average age of 37.9 years.

03

Which brands do Airbus fans like most?

Airbus fans show strongest brand affinity for Air India (30.15×), Aerospace manufacturer (27.3×), and Boeing (22.3×) over the country average.

04

Where do Airbus fans live in Germany?

Airbus fans in Germany are most concentrated in Bayern (reach ~200K), Niedersachsen (reach ~200K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Airbus fans also like?

Beyond Airbus itself, the audience over-indexes on Aerospace manufacturer (27.3×), Boeing (22.3×), Toulouse (29×), and Ben Gurion Airport (29.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Aircraft manufacturing company audiences in Germany

See Airbus audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Airbus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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