Boeing Audience in Germany
Boeing has an estimated audience of 459,197 people in Germany. 37.6% are female, 62.4% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Air India, Airbus, Airbus Helicopters, Flightradar24, Cessna.
The average Boeing fan in Germany is 36.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Air India, Airbus, Airbus Helicopters, with strongest over-indexing on Air India (56.18× the country average). Demographically, the Boeing audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Aircraft manufacturing company
Demographics of Boeing fans
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 36.8 |
| Estimated audience size | 459,197 |
Audience persona
The typical Boeing fan in Germany is more male, around 36.8 years old, with strong Quality Awareness tendencies and a notable affinity for Air India.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 109,145 | 1.09× |
| Bayern | 96,252 | 1.3× |
| Baden-Württemberg | 74,492 | 1.19× |
| Hessen | 48,961 | 1.4× |
| Niedersachsen | 48,155 | 1.08× |
| Berlin | 24,000 | 1.17× |
| Rheinland-Pfalz | 21,808 | 0.95× |
| Schleswig-Holstein | 17,477 | 1.06× |
| Hamburg | 16,245 | 1.57× |
| Sachsen | 13,374 | 0.59× |
| Brandenburg | 11,985 | 0.84× |
| Thüringen | 8,025 | 0.69× |
| Sachsen-Anhalt | 7,618 | 0.64× |
| Mecklenburg-Vorpommern | 5,098 | 0.58× |
| Saarland | 4,436 | 0.79× |
| Bremen | 4,202 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Air India | 56.18× | Travel & Leisure |
| Airbus | 40.17× | Cars & Mobility |
| Airbus Helicopters | 93.82× | Cars & Mobility |
| Flightradar24 | 12.07× | Travel & Leisure |
| Cessna | 35.73× | Cars & Mobility |
| Marina Bay Sands | 22.01× | Travel & Leisure |
| AERO Friedrichshafen | 68.73× | Cars & Mobility |
| Lufthansa | 4.46× | Travel & Leisure |
| Ben Gurion Airport | 47.6× | Travel & Leisure |
| Ryanair | 3.54× | Travel & Leisure |
| Private pilot licence | 17.21× | Business & Career |
| ILA Berlin | 51.89× | Cars & Mobility |
| Beechcraft | 45.06× | Cars & Mobility |
| Google Flights | 4.79× | Travel & Leisure |
| Eurowings | 3.39× | Travel & Leisure |
| Emirates | 7.42× | Travel & Leisure |
| John Travolta | 9.26× | Movies & TV |
| SunExpress | 5.37× | Travel & Leisure |
| Pilot Academy | 23.18× | Games |
| Deutsche Bahn | 2.31× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.18 |
| Risk Appetite | THRILL | 2.03 |
| Travelling | THRILL | 1.83 |
| Sustainability | BALANCE | 1.65 |
| Luxury Orientation | PREMIUM | 1.63 |
| Design Affinity | PREMIUM | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| India | 8.0% |
| United Kingdom | 4.7% |
See Boeing audiences in other countries
More Aircraft manufacturing company audiences in Germany
- Airbus (1,337,317)
- Gulfstream Aerospace (45,530)
- Dassault Aviation (30,930)
Frequently asked questions
How many fans does Boeing have in Germany?
Boeing has an estimated audience of 459,197 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Boeing fans?
37.6% of Boeing fans are female, 62.4% are male, with an average age of 36.8 years.
Which brands do Boeing fans like most?
Boeing fans show strongest brand affinity for Air India (56.18×), Airbus (40.17×), and Airbus Helicopters (93.82×) over the country average.
Where do Boeing fans live in Germany?
Boeing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 109,145), Bayern (reach 96,252), and Baden-Württemberg (reach 74,492). These three regions account for the largest share of the active audience.
What other brands do Boeing fans also like?
Beyond Boeing itself, the audience over-indexes on Airbus (40.17×), Airbus Helicopters (93.82×), Flightradar24 (12.07×), and Cessna (35.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boeing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.