Rascasse Audience Intelligence

Boeing Target Market in United States

A data profile of the people who buy, follow and care about Boeing in United States — modelled from more than twelve digital signal sources. Boeing has an estimated audience of 2,955,533 people in United States.

#1among Aircraft manufacturing company in United States
#1071among Brand in United States#354in Cars & Mobility

The average Boeing fan in United States is 40.1 years old, more male, and lives primarily in Washington.

The audience is concentrated in Washington, California, Texas.

Top brand affinities include Image scanner, Current events, Airbus, with strongest over-indexing on Image scanner (16.09× the country average).

Demographically, the Boeing audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boeing fan in United States is more male, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Image scanner.

Category: Cars & Mobility · Type: Brand · Subtype: Aircraft manufacturing company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boeing profile in United States.

Audience size
3M
in United States
Gender
34.7%♀
65.3% male
Age
40.1
average years
Country rank
#10439
Brand in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Boeing

34.7% are female, 65.3% are male, average age 40.1.

Fig. 02

Gender split

34.7%
Female
65.3%
Male
Demographic split for Boeing audience in United States
MetricValue
Female34.7%
Male65.3%
Average age40.1
Estimated audience size2,955,533
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Boeing audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3917%
40-4918%
50+26%
Fig. 04

Worldwide distribution

29.8%

of the worldwide Boeing audience comes from United States.

Worldwide audience distribution share by country for Boeing
CountryShare
United States29.8%
China4.8%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boeing audience in United States is strongest.

Fig. 05

Top regions by affinity

Boeing customers by region in United States
#RegionReachAffinity×
01Washington~500K7.46×
02Missouri~200K3.07×
03Kansas~50K2.17×
04South Carolina~100K2.10×
05Washington, District of Columbia~10K1.62×
06Arizona~90K1.37×
07Alaska~9K1.37×
08Alabama~60K1.32×
09Oklahoma~40K1.23×
10Oregon~40K1.22×
11Delaware~10K1.19×
12Virginia~80K1.14×
13California~400K1.13×
14Hawaii~10K1.04×
15Pennsylvania~100K0.98×
16Utah~30K0.98×
17Montana~8K0.95×
18Illinois~100K0.94×
19Colorado~50K0.93×
20Maryland~40K0.84×
21Texas~200K0.80×
22Vermont~4K0.80×
23Florida~200K0.78×
24New Jersey~60K0.78×
25New Mexico~10K0.78×
26New York~100K0.76×
27Massachusetts~50K0.76×
28Connecticut~20K0.76×
29Idaho~10K0.73×
30New Hampshire~9K0.73×
31Nevada~20K0.70×
32Georgia~70K0.69×
33North Carolina~60K0.60×
34Iowa~20K0.60×
35North Dakota~4K0.59×
36Ohio~60K0.58×
37Indiana~30K0.56×
38Wisconsin~30K0.55×
39Louisiana~20K0.55×
40Rhode Island~5K0.54×
41Michigan~40K0.53×
42Minnesota~20K0.51×
43Maine~6K0.51×
44Tennessee~30K0.50×
45Nebraska~7K0.47×
46West Virginia~7K0.47×
47South Dakota~3K0.47×
48Kentucky~20K0.45×
49Arkansas~10K0.43×
50Mississippi~10K0.42×
Fig. 06

Affinity by region

Affinity by region — Boeing, United States
0.42×1.00×7.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boeing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boeing audience
#·InterestCategoryAffinity×
01AirbusCars & Mobility21.13×
02Image scannerTechnology & Electronics16.09×
03Air IndiaTravel & Leisure13.58×
04Virgin AtlanticTravel & Leisure11.05×
053D modelingTechnology & Electronics5.34×
06FlickrInternet & Social Media4.71×
07Conservatism in the United StatesPolitics & Society3.08×
08Rings of SaturnTravel & Leisure2.80×
09Streaming mediaTechnology & Electronics2.77×
10IndustryBusiness & Career2.74×
11CustomerBusiness & Career2.63×
12Current eventsArts & Culture2.29×
13American AirlinesTravel & Leisure1.83×
14Capital OneBusiness & Career1.80×
15Donald TrumpPolitics & Society1.74×
16Texas RoadhouseFood & Beverages1.71×
17CNNMovies & TV1.57×
18Mitch McConnellPolitics & Society1.54×
19HistoryLiterature1.53×
20PinterestInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boeing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boeing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.87×
SpiritualityBALANCE1.49×
Community OrientationOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boeing audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.97×
Pet OwnershipJOY0.99×
Luxury OrientationPREMIUM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Boeing's target market in United States?

Boeing's target market in United States covers an estimated 2,955,533 people, concentrated in Washington and California.

02

What is the gender split and age of Boeing customers?

34.7% of the Boeing audience are female, 65.3% are male, with an average age of 40.1 years.

03

Which brands do Boeing fans like most?

Boeing fans show strongest brand affinity for Image scanner (16.09×), Current events (2.29×), and Airbus (21.13×) over the country average.

04

Where do Boeing fans live in United States?

Boeing fans in United States are most concentrated in Washington (reach ~500K), California (reach ~400K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Boeing fans also like?

Beyond Boeing itself, the audience over-indexes on Current events (2.29×), Airbus (21.13×), Streaming media (2.77×), and Industry (2.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Aircraft manufacturing company audiences in United States

See Boeing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boeing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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