Boeing Audience in United States

Boeing logo

Boeing has an estimated audience of 3,071,888 people in United States. 34.7% are female, 65.3% are male, average age 40.1. Top regions: Washington, California, Texas. Top brand affinities: Image scanner, Current events, Airbus, Streaming media, Industry.

The average Boeing fan in United States is 40.1 years old, more male, and lives primarily in Washington. The audience is concentrated in Washington, California, Texas. Top brand affinities include Image scanner, Current events, Airbus, with strongest over-indexing on Image scanner (16.09× the country average). Demographically, the Boeing audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Aircraft manufacturing company

Demographics of Boeing fans

Demographic split for Boeing audience in United States
MetricValue
Female34.7%
Male65.3%
Average age40.1
Estimated audience size3,071,888

Audience persona

The typical Boeing fan in United States is more male, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Image scanner.

Top regions in United States

Top regions ranked by reach for Boeing in United States
RegionReachAffinity
Washington462,7917.51×
California398,3521.18×
Texas221,9870.84×
Florida168,1430.81×
New York148,6640.87×
Missouri147,6642.98×
Illinois104,5401.02×
Arizona90,6701.45×
Pennsylvania90,4490.87×
Virginia83,2941.11×
South Carolina79,9621.73×
Georgia68,1520.72×
New Jersey61,3610.79×
North Carolina59,6230.65×
Ohio59,3810.63×
Alabama52,8001.23×
Massachusetts51,6690.85×
Colorado50,2441.04×
Kansas50,1192.07×
Michigan45,9080.57×
Maryland45,2050.86×
Oregon44,6871.27×
Oklahoma39,1111.15×
Indiana32,3950.58×
Tennessee31,9660.52×
Wisconsin27,1280.59×
Connecticut25,0370.81×
Utah24,9690.91×
Minnesota24,1830.55×
Nevada22,3720.75×
Louisiana21,4570.54×
Kentucky17,2570.45×
Iowa15,6910.62×
Washington, District of Columbia14,8711.61×
Hawaii13,3441.01×
Idaho11,1720.73×
Arkansas10,1810.4×
Mississippi9,3190.37×
New Mexico9,2800.6×
New Hampshire9,1630.76×
Alaska9,0731.38×
Montana7,2220.85×
Nebraska6,8620.45×
Delaware6,7210.79×
West Virginia5,6290.39×
Maine5,4550.5×
Rhode Island5,1640.53×
Vermont4,4110.82×
North Dakota3,2890.52×
South Dakota2,6870.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boeing audience
BrandAffinityCategory
Image scanner16.09×Technology & Electronics
Current events2.29×Arts & Culture
Airbus21.13×Cars & Mobility
Streaming media2.77×Technology & Electronics
Industry2.74×Business & Career
Customer2.63×Business & Career
Fox News Channel1.88×Movies & TV
Air India13.58×Travel & Leisure
Rings of Saturn2.8×Travel & Leisure
Virgin Atlantic11.05×Travel & Leisure
Flickr4.71×Internet & Social Media
American Airlines1.83×Travel & Leisure
3D modeling5.34×Technology & Electronics
CNN1.57×Movies & TV
Pinterest1.52×Internet & Social Media
Capital One1.8×Business & Career
History1.53×Literature
Conservatism in the United States3.08×Politics & Society
Texas Roadhouse1.71×Food & Beverages
Hobby Lobby1.65×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boeing audience
TraitClusterScore
PatriotismCONSERVATISM4.14
Risk AppetiteTHRILL2.03
Luxury OrientationPREMIUM1.95
TravellingTHRILL1.79
SustainabilityBALANCE1.72
Need for SecurityCONSERVATISM1.67

Worldwide distribution

Worldwide audience distribution share by country for Boeing
CountryShare
United States28.8%
India8.0%
United Kingdom4.7%

See Boeing audiences in other countries

More Aircraft manufacturing company audiences in United States

Frequently asked questions

How many fans does Boeing have in United States?

Boeing has an estimated audience of 3,071,888 people in United States, concentrated in Washington and California.

What is the gender split and age of Boeing fans?

34.7% of Boeing fans are female, 65.3% are male, with an average age of 40.1 years.

Which brands do Boeing fans like most?

Boeing fans show strongest brand affinity for Image scanner (16.09×), Current events (2.29×), and Airbus (21.13×) over the country average.

Where do Boeing fans live in United States?

Boeing fans in United States are most concentrated in Washington (reach 462,791), California (reach 398,352), and Texas (reach 221,987). These three regions account for the largest share of the active audience.

What other brands do Boeing fans also like?

Beyond Boeing itself, the audience over-indexes on Current events (2.29×), Airbus (21.13×), Streaming media (2.77×), and Industry (2.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boeing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.