Image scanner Audience in United States

Image scanner logo

Image scanner has an estimated audience of 3,640,321 people in United States. 42.0% are female, 58.0% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Vector graphics, Fox News Channel, Mobile phones, Android (operating system), Current events.

The average Image scanner fan in United States is 42.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vector graphics, Fox News Channel, Mobile phones, with strongest over-indexing on Vector graphics (15.66× the country average). Demographically, the Image scanner audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Image scanner fans

Demographic split for Image scanner audience in United States
MetricValue
Female42.0%
Male58.0%
Average age42.9
Estimated audience size3,640,321

Audience persona

The typical Image scanner fan in United States is more male, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for Vector graphics.

Top regions in United States

Top regions ranked by reach for Image scanner in United States
RegionReachAffinity
California450,9041.13×
Texas347,3791.11×
Florida279,3711.13×
New York226,6001.11×
Illinois131,1881.08×
Pennsylvania128,2921.05×
Georgia123,8881.1×
Ohio106,7940.95×
North Carolina104,9980.96×
Michigan94,5300.99×
New Jersey93,5251.01×
Virginia90,7781.02×
Washington79,7511.09×
Indiana74,3121.12×
Arizona72,9060.98×
Tennessee72,1200.99×
Massachusetts68,9170.96×
Maryland63,1621.01×
Missouri59,7061.02×
Alabama56,5231.11×
Wisconsin56,5071.03×
Colorado52,1880.91×
South Carolina51,8160.95×
Oregon51,4661.23×
Kentucky50,0411.1×
Minnesota47,4750.91×
Louisiana42,4080.9×
Oklahoma39,3090.97×
Nevada33,6070.95×
Connecticut33,4560.92×
Iowa31,1181.04×
Arkansas30,3051.01×
Kansas30,1611.05×
Utah29,7430.91×
Mississippi29,2890.98×
West Virginia22,7951.34×
Nebraska19,8591.09×
New Mexico19,6731.08×
Idaho15,3270.84×
Maine15,0701.16×
New Hampshire13,3280.93×
Hawaii12,3630.79×
Rhode Island9,7370.84×
Montana9,6750.96×
Washington, District of Columbia9,5560.87×
Delaware8,1760.81×
Alaska7,4660.96×
South Dakota7,1160.85×
Vermont6,7391.05×
North Dakota5,9870.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Image scanner audience
BrandAffinityCategory
Vector graphics15.66×Technology & Electronics
Fox News Channel2.11×Movies & TV
Mobile phones1.99×Technology & Electronics
Android (operating system)2.18×Technology & Electronics
Current events1.76×Arts & Culture
Mobile app1.95×Technology & Electronics
TV1.63×Movies & TV
Instagram1.56×Internet & Social Media
Photograph1.89×Technology & Electronics
Zoom!4.35×Business & Career
United States1.59×Travel & Leisure
YouTube1.57×Movies & TV
Televisions1.72×Technology & Electronics
Social network1.71×Internet & Social Media
Politics and social issues1.54×Politics & Society
Child1.71×Kids & Family
AutoZone2.24×Cars & Mobility
U.S. state1.73×Travel & Leisure
EBay2×Shopping
Yahoo! Finance2.62×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Image scanner audience
TraitClusterScore
Need for SecurityCONSERVATISM1.66
Quality AwarenessPREMIUM1.25
Career OrientationPOWER1.21
Convenience OrientationPREMIUM1.2
TravellingTHRILL1.16
Urban LifestyleOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Image scanner
CountryShare
United States22.3%
India5.9%
Italy5.4%

See Image scanner audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Image scanner have in United States?

Image scanner has an estimated audience of 3,640,321 people in United States, concentrated in California and Texas.

What is the gender split and age of Image scanner fans?

42.0% of Image scanner fans are female, 58.0% are male, with an average age of 42.9 years.

Which brands do Image scanner fans like most?

Image scanner fans show strongest brand affinity for Vector graphics (15.66×), Fox News Channel (2.11×), and Mobile phones (1.99×) over the country average.

Where do Image scanner fans live in United States?

Image scanner fans in United States are most concentrated in California (reach 450,904), Texas (reach 347,379), and Florida (reach 279,371). These three regions account for the largest share of the active audience.

What other brands do Image scanner fans also like?

Beyond Image scanner itself, the audience over-indexes on Fox News Channel (2.11×), Mobile phones (1.99×), Android (operating system) (2.18×), and Current events (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Image scanner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.