A data profile of the people who buy, follow and care about Image scanner in United States — modelled from more than twelve digital signal sources. Image scanner has an estimated audience of 3,640,321 people in United States.
The average Image scanner fan in United States is 42.9 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Donald Trump, Vector graphics, Mobile phones, with strongest over-indexing on Donald Trump (2.18× the country average).
Demographically, the Image scanner audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Image scanner fan in United States is more male, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Donald Trump.
The key figures that characterise the Image scanner profile in United States.
42.0% are female, 58.0% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 42.9 |
| Estimated audience size | 3,640,321 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 28% |
Where the Image scanner audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Virginia | ~20K | 1.39× | |
| 02 | Oregon | ~50K | 1.22× | |
| 03 | Maine | ~20K | 1.17× | |
| 04 | Florida | ~300K | 1.11× | |
| 05 | Alabama | ~60K | 1.11× | |
| 06 | New Mexico | ~20K | 1.10× | |
| 07 | Nebraska | ~20K | 1.10× | |
| 08 | Vermont | ~7K | 1.10× | |
| 09 | Indiana | ~70K | 1.08× | |
| 10 | Kentucky | ~50K | 1.08× | |
| 11 | California | ~400K | 1.07× | |
| 12 | Georgia | ~100K | 1.07× | |
| 13 | New York | ~200K | 1.06× | |
| 14 | Washington | ~80K | 1.06× | |
| 15 | Alaska | ~8K | 1.06× | |
| 16 | Iowa | ~30K | 1.05× | |
| 17 | Texas | ~300K | 1.04× | |
| 18 | Kansas | ~30K | 1.04× | |
| 19 | Illinois | ~100K | 1.03× | |
| 20 | Pennsylvania | ~100K | 1.02× | |
| 21 | Wisconsin | ~60K | 1.02× | |
| 22 | Arkansas | ~30K | 1.02× | |
| 23 | Maryland | ~60K | 1.01× | |
| 24 | Mississippi | ~30K | 1.01× | |
| 25 | Missouri | ~60K | 1.00× | |
| 26 | Virginia | ~90K | 0.99× | |
| 27 | Montana | ~10K | 0.99× | |
| 28 | New Jersey | ~90K | 0.98× | |
| 29 | Tennessee | ~70K | 0.98× | |
| 30 | Michigan | ~90K | 0.97× | |
| 31 | Arizona | ~70K | 0.97× | |
| 32 | Oklahoma | ~40K | 0.96× | |
| 33 | New Hampshire | ~10K | 0.96× | |
| 34 | Nevada | ~30K | 0.95× | |
| 35 | Massachusetts | ~70K | 0.94× | |
| 36 | Ohio | ~100K | 0.93× | |
| 37 | South Carolina | ~50K | 0.93× | |
| 38 | North Carolina | ~100K | 0.92× | |
| 39 | Connecticut | ~30K | 0.92× | |
| 40 | Louisiana | ~40K | 0.91× | |
| 41 | Utah | ~30K | 0.91× | |
| 42 | Washington, District of Columbia | ~10K | 0.91× | |
| 43 | South Dakota | ~8K | 0.91× | |
| 44 | Minnesota | ~50K | 0.90× | |
| 45 | Colorado | ~50K | 0.89× | |
| 46 | Rhode Island | ~10K | 0.89× | |
| 47 | Idaho | ~20K | 0.88× | |
| 48 | North Dakota | ~7K | 0.88× | |
| 49 | Delaware | ~9K | 0.86× | |
| 50 | Hawaii | ~10K | 0.83× |
The strongest cross-interests of the Image scanner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vector graphics | Technology & Electronics | 15.66× | ||
| 02 | Zoom! | Business & Career | 4.35× | ||
| 03 | Yahoo! Finance | Business & Career | 2.62× | ||
| 04 | Donald Trump | Politics & Society | 2.18× | ||
| 05 | Android (operating system) | Technology & Electronics | 2.18× | ||
| 06 | Mitch McConnell | Politics & Society | 2.07× | ||
| 07 | EBay | Shopping | 2.00× | ||
| 08 | Mobile phones | Technology & Electronics | 1.99× | ||
| 09 | Mobile app | Technology & Electronics | 1.95× | ||
| 10 | Photograph | Technology & Electronics | 1.89× | ||
| 11 | Video | Movies & TV | 1.80× | ||
| 12 | Current events | Arts & Culture | 1.76× | ||
| 13 | U.S. state | Travel & Leisure | 1.73× | ||
| 14 | Televisions | Technology & Electronics | 1.72× | ||
| 15 | Social network | Internet & Social Media | 1.71× | ||
| 16 | Child | Kids & Family | 1.71× | ||
| 17 | TV | Movies & TV | 1.63× | ||
| 18 | United States | Travel & Leisure | 1.59× | ||
| 19 | Internet & Social Media | 1.56× | |||
| 20 | Politics and social issues | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.68× | |
| Spirituality | BALANCE | 1.64× | |
| Need for Security | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.62× | |
| Early Adopter Mentality | POWER | 0.72× | |
| Career Orientation | POWER | 0.82× |
Image scanner has an estimated audience of 3,640,321 people in United States, concentrated in California and Texas.
42.0% of Image scanner fans are female, 58.0% are male, with an average age of 42.9 years.
Image scanner fans show strongest brand affinity for Donald Trump (2.18×), Vector graphics (15.66×), and Mobile phones (1.99×) over the country average.
Image scanner fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Image scanner itself, the audience over-indexes on Vector graphics (15.66×), Mobile phones (1.99×), Android (operating system) (2.18×), and Current events (1.76×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Image scanner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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