Image scanner Audience in Germany
Image scanner has an estimated audience of 681,326 people in Germany. 32.3% are female, 67.7% are male, average age 43.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bild, Spiegel Online, Current events, Wetter.com, EBay.
The average Image scanner fan in Germany is 43.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bild, Spiegel Online, Current events, with strongest over-indexing on Bild (3.42× the country average). Demographically, the Image scanner audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Image scanner fans
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 43.2 |
| Estimated audience size | 681,326 |
Audience persona
The typical Image scanner fan in Germany is more male, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Bild.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 154,244 | 1.03× |
| Bayern | 116,492 | 1.06× |
| Baden-Württemberg | 97,932 | 1.05× |
| Niedersachsen | 68,265 | 1.03× |
| Hessen | 57,476 | 1.11× |
| Sachsen | 38,409 | 1.15× |
| Rheinland-Pfalz | 33,510 | 0.98× |
| Berlin | 29,877 | 0.98× |
| Schleswig-Holstein | 21,168 | 0.87× |
| Brandenburg | 20,731 | 0.98× |
| Sachsen-Anhalt | 17,904 | 1.01× |
| Thüringen | 17,776 | 1.02× |
| Hamburg | 13,671 | 0.89× |
| Mecklenburg-Vorpommern | 11,673 | 0.9× |
| Saarland | 8,892 | 1.06× |
| Bremen | 5,042 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bild | 3.42× | News |
| Spiegel Online | 3.51× | News |
| Current events | 3.25× | Arts & Culture |
| Wetter.com | 3.72× | Home & Garden |
| EBay | 3.33× | Shopping |
| AutoScout24 | 3.63× | Cars & Mobility |
| REWE | 3.03× | Shopping |
| FOCUS Online | 4.03× | News |
| Vector graphics | 21.74× | Technology & Electronics |
| Mobile phones | 2.94× | Technology & Electronics |
| Apple | 3.26× | Technology & Electronics |
| Amazon.com | 2.91× | Shopping |
| Mobile app | 2.99× | Technology & Electronics |
| Kaufland | 2.97× | Shopping |
| Commerzbank | 3.25× | Business & Career |
| Germany | 2.07× | Travel & Leisure |
| Android (operating system) | 3.18× | Technology & Electronics |
| Politics | 3.16× | Politics & Society |
| Leisure | 2.67× | Travel & Leisure |
| Electronic music | 2.81× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.33 |
| Early Adopter Mentality | POWER | 1.31 |
| Luxury Orientation | PREMIUM | 1.31 |
| Convenience Orientation | PREMIUM | 1.25 |
| Need for Security | CONSERVATISM | 1.24 |
| Community Orientation | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| India | 5.9% |
| Italy | 5.4% |
See Image scanner audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Image scanner have in Germany?
Image scanner has an estimated audience of 681,326 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Image scanner fans?
32.3% of Image scanner fans are female, 67.7% are male, with an average age of 43.2 years.
Which brands do Image scanner fans like most?
Image scanner fans show strongest brand affinity for Bild (3.42×), Spiegel Online (3.51×), and Current events (3.25×) over the country average.
Where do Image scanner fans live in Germany?
Image scanner fans in Germany are most concentrated in Nordrhein-Westfalen (reach 154,244), Bayern (reach 116,492), and Baden-Württemberg (reach 97,932). These three regions account for the largest share of the active audience.
What other brands do Image scanner fans also like?
Beyond Image scanner itself, the audience over-indexes on Spiegel Online (3.51×), Current events (3.25×), Wetter.com (3.72×), and EBay (3.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Image scanner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.