Cessna Audience in Germany
Cessna has an estimated audience of 242,116 people in Germany. 33.0% are female, 67.0% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Air India, Beechcraft, Experimental Aircraft Association, TAP Portugal, Flightradar24.
The average Cessna fan in Germany is 39.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Air India, Beechcraft, Experimental Aircraft Association, with strongest over-indexing on Air India (80.24× the country average). Demographically, the Cessna audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Cessna fans
| Metric | Value |
|---|---|
| Female | 33.0% |
| Male | 67.0% |
| Average age | 39.0 |
| Estimated audience size | 242,116 |
Audience persona
The typical Cessna fan in Germany is more male, around 39.0 years old, with strong Risk Appetite tendencies and a notable affinity for Air India.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 53,197 | 1× |
| Bayern | 48,155 | 1.24× |
| Baden-Württemberg | 37,122 | 1.12× |
| Niedersachsen | 23,814 | 1.01× |
| Hessen | 20,408 | 1.11× |
| Sachsen | 12,672 | 1.07× |
| Rheinland-Pfalz | 11,265 | 0.93× |
| Berlin | 10,893 | 1.01× |
| Schleswig-Holstein | 8,341 | 0.96× |
| Sachsen-Anhalt | 8,180 | 1.3× |
| Brandenburg | 6,960 | 0.93× |
| Hamburg | 6,452 | 1.18× |
| Thüringen | 5,454 | 0.88× |
| Mecklenburg-Vorpommern | 3,733 | 0.81× |
| Saarland | 1,869 | 0.63× |
| Bremen | 1,707 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Air India | 80.24× | Travel & Leisure |
| Beechcraft | 307.81× | Cars & Mobility |
| Experimental Aircraft Association | 209.73× | Cars & Mobility |
| TAP Portugal | 116.58× | Travel & Leisure |
| Flightradar24 | 28.48× | Travel & Leisure |
| Google Flights | 20× | Travel & Leisure |
| Wizz Air | 26.17× | Travel & Leisure |
| Ryanair | 10.4× | Travel & Leisure |
| Private pilot licence | 48.05× | Business & Career |
| Commercial pilot license | 27.7× | Travel & Leisure |
| Novotel | 39.7× | Travel & Leisure |
| Azul Brazilian Airlines | 68.82× | Travel & Leisure |
| Pilot Academy | 54.88× | Games |
| The Jacket | 45.53× | Movies & TV |
| Aegean Airlines | 20× | Travel & Leisure |
| A Beautiful Mind (film) | 47.85× | Movies & TV |
| Austrian Airlines | 20× | Travel & Leisure |
| Boeing | 25.79× | Cars & Mobility |
| Airbus | 14.82× | Cars & Mobility |
| Marina Bay Sands | 20× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.65 |
| Urban Lifestyle | OPEN | 1.51 |
| Quality Awareness | PREMIUM | 1.45 |
| Patriotism | CONSERVATISM | 1.3 |
| Early Adopter Mentality | POWER | 1.28 |
| Sports Activity | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.4% |
| Germany | 7.2% |
| Brazil | 5.1% |
See Cessna audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Cessna have in Germany?
Cessna has an estimated audience of 242,116 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cessna fans?
33.0% of Cessna fans are female, 67.0% are male, with an average age of 39.0 years.
Which brands do Cessna fans like most?
Cessna fans show strongest brand affinity for Air India (80.24×), Beechcraft (307.81×), and Experimental Aircraft Association (209.73×) over the country average.
Where do Cessna fans live in Germany?
Cessna fans in Germany are most concentrated in Nordrhein-Westfalen (reach 53,197), Bayern (reach 48,155), and Baden-Württemberg (reach 37,122). These three regions account for the largest share of the active audience.
What other brands do Cessna fans also like?
Beyond Cessna itself, the audience over-indexes on Beechcraft (307.81×), Experimental Aircraft Association (209.73×), TAP Portugal (116.58×), and Flightradar24 (28.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cessna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.