Emirates Audience in Germany
Emirates has an estimated audience of 2,113,948 people in Germany. 43.6% are female, 56.4% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gudrun Sjödén, Pantsuit, Gil Ofarim, Home Delivery, Cocktail.
The average Emirates fan in Germany is 39.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gudrun Sjödén, Pantsuit, Gil Ofarim, with strongest over-indexing on Gudrun Sjödén (6.55× the country average). Demographically, the Emirates audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Emirates fans
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 39.0 |
| Estimated audience size | 2,113,948 |
Audience persona
The typical Emirates fan in Germany is more male, around 39.0 years old, with strong Travelling tendencies and a notable affinity for Gudrun Sjödén.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 610,179 | 1.32× |
| Bayern | 442,954 | 1.3× |
| Baden-Württemberg | 290,332 | 1.01× |
| Hessen | 244,191 | 1.52× |
| Niedersachsen | 187,332 | 0.91× |
| Schleswig-Holstein | 110,400 | 1.45× |
| Hamburg | 104,201 | 2.18× |
| Rheinland-Pfalz | 95,193 | 0.9× |
| Berlin | 77,136 | 0.82× |
| Sachsen | 64,148 | 0.62× |
| Brandenburg | 33,296 | 0.51× |
| Thüringen | 33,204 | 0.62× |
| Sachsen-Anhalt | 29,030 | 0.53× |
| Mecklenburg-Vorpommern | 27,284 | 0.68× |
| Bremen | 18,730 | 1.04× |
| Saarland | 15,751 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gudrun Sjödén | 6.55× | Fashion & Accessoires |
| Pantsuit | 13.7× | Fashion & Accessoires |
| Gil Ofarim | 2.47× | Music & Radio |
| Home Delivery | 4.18× | Food & Beverages |
| Cocktail | 1.64× | Food & Beverages |
| CAC 40 | 1.98× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Natural rubber | 2.73× | Cars & Mobility |
| Boracay | 6.47× | Travel & Leisure |
| HODINKEE | 9.19× | Fashion & Accessoires |
| Jack White | 1.55× | Movies & TV |
| Nurse education | 1.95× | Kids & Family |
| AS Cannes | 20.26× | Sports |
| Handmade Gifts | 1.51× | Kids & Family |
| Eminönü | 12.77× | Travel & Leisure |
| Tania Cagnotto | 25× | Sports |
| Islamism | 3.67× | Politics & Society |
| New Era (Namibia) | 2.78× | News |
| Headhunters (film) | 2.85× | Movies & TV |
| Yip Man | 8.61× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.51 |
| Quality Awareness | PREMIUM | 2.01 |
| Luxury Orientation | PREMIUM | 1.78 |
| Career Orientation | POWER | 1.55 |
| Design Affinity | PREMIUM | 1.44 |
| Indulgence | JOY | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United Arab Emirates | 10.6% |
| United Kingdom | 9.6% |
| United States | 7.5% |
See Emirates audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Emirates have in Germany?
Emirates has an estimated audience of 2,113,948 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Emirates fans?
43.6% of Emirates fans are female, 56.4% are male, with an average age of 39.0 years.
Which brands do Emirates fans like most?
Emirates fans show strongest brand affinity for Gudrun Sjödén (6.55×), Pantsuit (13.7×), and Gil Ofarim (2.47×) over the country average.
Where do Emirates fans live in Germany?
Emirates fans in Germany are most concentrated in Nordrhein-Westfalen (reach 610,179), Bayern (reach 442,954), and Baden-Württemberg (reach 290,332). These three regions account for the largest share of the active audience.
What other brands do Emirates fans also like?
Beyond Emirates itself, the audience over-indexes on Pantsuit (13.7×), Gil Ofarim (2.47×), Home Delivery (4.18×), and Cocktail (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Emirates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.