Honolulu Audience in United States

Honolulu logo

Honolulu has an estimated audience of 7,713,462 people in United States. 58.4% are female, 41.6% are male, average age 42.0. Top regions: California, Hawaii, Texas. Top brand affinities: Natural rubber, Urban Outfitters, Product design, San Jacinto, California, JDSU.

The average Honolulu fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Hawaii, Texas. Top brand affinities include Natural rubber, Urban Outfitters, Product design, with strongest over-indexing on Natural rubber (6.84× the country average). Demographically, the Honolulu audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Honolulu fans

Demographic split for Honolulu audience in United States
MetricValue
Female58.4%
Male41.6%
Average age42.0
Estimated audience size7,713,462

Audience persona

The typical Honolulu fan in United States is more female, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Honolulu in United States
RegionReachAffinity
California1,222,3511.44×
Hawaii659,88519.9×
Texas444,6940.67×
Florida277,6550.53×
New York252,3540.59×
Washington227,7871.47×
Illinois164,2680.64×
Arizona133,1710.85×
Georgia128,4560.54×
Pennsylvania116,0260.45×
North Carolina113,8210.49×
Virginia111,3210.59×
Ohio110,7200.47×
Michigan103,9960.52×
New Jersey103,4580.53×
Colorado100,1260.82×
Oregon96,6151.09×
Massachusetts94,6570.62×
Tennessee75,3200.49×
Maryland73,8370.56×
Nevada73,3560.98×
Minnesota66,5570.6×
Indiana65,5900.47×
Utah64,3740.93×
Missouri63,9930.51×
Wisconsin58,2740.5×
South Carolina50,5100.44×
Alabama49,1160.46×
Louisiana44,5890.45×
Oklahoma44,2430.52×
Kentucky41,1900.43×
Connecticut35,2980.46×
Alaska35,2562.14×
Idaho32,8820.85×
Kansas31,9210.53×
Iowa31,2230.49×
Arkansas29,0980.46×
New Mexico26,5580.69×
Mississippi25,3890.4×
Nebraska21,4170.55×
Montana15,4550.72×
Washington, District of Columbia14,7090.63×
New Hampshire12,8040.42×
West Virginia11,5510.32×
Maine11,4440.41×
Rhode Island10,3250.42×
North Dakota9,0730.57×
South Dakota8,6280.48×
Delaware7,6470.36×
Wyoming6,3540.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honolulu audience
BrandAffinityCategory
Natural rubber6.84×Cars & Mobility
Urban Outfitters2.35×Shopping
Product design2.34×Business & Career
San Jacinto, California13.74×Travel & Leisure
JDSU3.46×Business & Career
UK garage4.8×Music & Radio
Cam Ward3.35×Sports
Jesse Plemons2.94×Movies & TV
Home equity1.5×Home & Garden
Kendra Scott2.21×Fashion & Accessoires
Bank account1.78×Business & Career
Nebraska Cornhuskers football2.39×Sports
Charlamagne Tha God5.91×Movies & TV
Jaws3.37×Movies & TV
Urban horticulture2.21×Home & Garden
Meals on Wheels3.39×Food & Beverages
Staycation1.85×Home & Garden
Halsey, Oregon4.58×Travel & Leisure
Nipsey Hussle3.07×Music & Radio
Queens College, City University of New York3.47×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honolulu audience
TraitClusterScore
PatriotismCONSERVATISM2.07
TravellingTHRILL1.73
ExtroversionTHRILL1.51
SustainabilityBALANCE1.44
Design AffinityPREMIUM1.44
Quality AwarenessPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Honolulu
CountryShare
United States43.7%
Japan21.1%
Australia4.1%

See Honolulu audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Honolulu have in United States?

Honolulu has an estimated audience of 7,713,462 people in United States, concentrated in California and Hawaii.

What is the gender split and age of Honolulu fans?

58.4% of Honolulu fans are female, 41.6% are male, with an average age of 42.0 years.

Which brands do Honolulu fans like most?

Honolulu fans show strongest brand affinity for Natural rubber (6.84×), Urban Outfitters (2.35×), and Product design (2.34×) over the country average.

Where do Honolulu fans live in United States?

Honolulu fans in United States are most concentrated in California (reach 1,222,351), Hawaii (reach 659,885), and Texas (reach 444,694). These three regions account for the largest share of the active audience.

What other brands do Honolulu fans also like?

Beyond Honolulu itself, the audience over-indexes on Urban Outfitters (2.35×), Product design (2.34×), San Jacinto, California (13.74×), and JDSU (3.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honolulu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.