Rascasse Audience Intelligence

Honolulu Audience in United States

A data profile of the people who buy, follow and care about Honolulu in United States — modelled from more than twelve digital signal sources. Honolulu has an estimated audience of 7,713,462 people in United States.

#74among City in United States#292among POI in United States#393in Travel & Leisure

The average Honolulu fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Hawaii, Texas.

Top brand affinities include Google Flights, Planet Fitness, Hawaii, with strongest over-indexing on Google Flights (7.49× the country average).

Demographically, the Honolulu audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Honolulu fan in United States is more female, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Google Flights.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Honolulu profile in United States.

Audience size
7.7M
in United States
Gender
58.4%♀
41.6% male
Age
42.0
average years
Country rank
#4602
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Honolulu fans

58.4% are female, 41.6% are male, average age 42.0.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Honolulu audience in United States
MetricValue
Female58.4%
Male41.6%
Average age42.0
Estimated audience size7,713,462
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Honolulu audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4924%
50+26%
Fig. 04

Worldwide distribution

43.7%

of the worldwide Honolulu audience comes from United States.

Worldwide audience distribution share by country for Honolulu
CountryShare
United States43.7%
Japan21.1%
Australia4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Honolulu audience in United States is strongest.

Fig. 05

Top regions by affinity

Honolulu fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~700K20.72×
02Alaska~40K2.23×
03Washington~200K1.36×
04California~1M1.31×
05Oregon~90K1.04×
06Nevada~70K0.94×
07Utah~60K0.91×
08Idaho~30K0.83×
09Arizona~100K0.81×
10Colorado~90K0.77×
11Montana~20K0.75×
12New Mexico~30K0.71×
13Washington, District of Columbia~10K0.65×
14Wyoming~7K0.64×
15North Dakota~10K0.63×
16Texas~400K0.62×
17Illinois~200K0.60×
18Massachusetts~90K0.59×
19Virginia~100K0.57×
20Minnesota~60K0.57×
21Nebraska~20K0.57×
22New York~200K0.55×
23South Dakota~10K0.55×
24Maryland~70K0.54×
25Kansas~30K0.54×
26Florida~300K0.52×
27Georgia~100K0.52×
28Michigan~100K0.51×
29New Jersey~100K0.51×
30Wisconsin~60K0.51×
31Oklahoma~40K0.51×
32Missouri~60K0.50×
33Iowa~30K0.50×
34Tennessee~70K0.48×
35North Carolina~100K0.47×
36Alabama~50K0.47×
37New Hampshire~10K0.47×
38Rhode Island~10K0.47×
39Indiana~60K0.46×
40Louisiana~50K0.46×
41Connecticut~40K0.46×
42Arkansas~30K0.46×
43Maine~10K0.46×
44Kentucky~40K0.45×
45Pennsylvania~100K0.44×
46Ohio~100K0.44×
47South Carolina~50K0.44×
48Mississippi~30K0.44×
49Delaware~9K0.43×
50West Virginia~10K0.39×
Fig. 06

Affinity by region

Affinity by region — Honolulu, United States
0.39×1.00×20.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Honolulu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Honolulu audience
#·InterestCategoryAffinity×
01Google FlightsTravel & Leisure7.49×
02Turkish AirlinesTravel & Leisure6.84×
03Qatar AirwaysTravel & Leisure6.83×
04BarclaysBusiness & Career6.80×
05Hawaiian AirlinesTravel & Leisure6.20×
06HawaiiTravel & Leisure3.90×
07TrivagoTravel & Leisure3.90×
08Diaper bagKids & Family2.78×
09Sustainable energyHome & Garden2.31×
10HelicopterCars & Mobility2.25×
11Planet FitnessSports2.18×
12FedExBusiness & Career2.14×
13Real propertyHome & Garden1.92×
14InnovationBusiness & Career1.90×
15AirbnbTravel & Leisure1.81×
16Mortgage loansBusiness & Career1.77×
17Panda ExpressFood & Beverages1.68×
18Trader Joe'sShopping1.67×
19United Parcel ServiceBusiness & Career1.67×
20ExpediaTravel & Leisure1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Honolulu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Honolulu audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.52×
TravellingTHRILL1.76×
SustainabilityBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Honolulu audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.91×
CreativityOPEN0.96×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Honolulu have in United States?

Honolulu has an estimated audience of 7,713,462 people in United States, concentrated in California and Hawaii.

02

What is the gender split and age of Honolulu fans?

58.4% of Honolulu fans are female, 41.6% are male, with an average age of 42.0 years.

03

Which brands do Honolulu fans like most?

Honolulu fans show strongest brand affinity for Google Flights (7.49×), Planet Fitness (2.18×), and Hawaii (3.9×) over the country average.

04

Where do Honolulu fans live in United States?

Honolulu fans in United States are most concentrated in California (reach ~1M), Hawaii (reach ~700K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Honolulu fans also like?

Beyond Honolulu itself, the audience over-indexes on Planet Fitness (2.18×), Hawaii (3.9×), Airbnb (1.81×), and Hawaiian Airlines (6.2×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Honolulu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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