Honolulu Audience in United States

Honolulu has an estimated audience of 7,713,462 people in United States. 58.4% are female, 41.6% are male, average age 42.0. Top regions: California, Hawaii, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Google Flights.

The average Honolulu fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Hawaii, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Honolulu audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Honolulu fans

Demographic split for Honolulu audience in United States
MetricValue
Female58.4%
Male41.6%
Average age42.0
Estimated audience size7,713,462

Audience persona

The typical Honolulu fan in United States is more female, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Honolulu in United States
RegionReachAffinity
California1,222,3511.44×
Hawaii659,88519.9×
Texas444,6940.67×
Florida277,6550.53×
New York252,3540.59×
Washington227,7871.47×
Illinois164,2680.64×
Arizona133,1710.85×
Georgia128,4560.54×
Pennsylvania116,0260.45×
North Carolina113,8210.49×
Virginia111,3210.59×
Ohio110,7200.47×
Michigan103,9960.52×
New Jersey103,4580.53×
Colorado100,1260.82×
Oregon96,6151.09×
Massachusetts94,6570.62×
Tennessee75,3200.49×
Maryland73,8370.56×
Nevada73,3560.98×
Minnesota66,5570.6×
Indiana65,5900.47×
Utah64,3740.93×
Missouri63,9930.51×
Wisconsin58,2740.5×
South Carolina50,5100.44×
Alabama49,1160.46×
Louisiana44,5890.45×
Oklahoma44,2430.52×
Kentucky41,1900.43×
Connecticut35,2980.46×
Alaska35,2562.14×
Idaho32,8820.85×
Kansas31,9210.53×
Iowa31,2230.49×
Arkansas29,0980.46×
New Mexico26,5580.69×
Mississippi25,3890.4×
Nebraska21,4170.55×
Montana15,4550.72×
Washington, District of Columbia14,7090.63×
New Hampshire12,8040.42×
West Virginia11,5510.32×
Maine11,4440.41×
Rhode Island10,3250.42×
North Dakota9,0730.57×
South Dakota8,6280.48×
Delaware7,6470.36×
Wyoming6,3540.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honolulu audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Google Flights7.63×Travel & Leisure
Planet Fitness4.41×Sports
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Hawaii4.95×Travel & Leisure
FC Bayern Munich4.21×Sports
Golf Channel3.59×Sports
Hawaiian Airlines7.42×Travel & Leisure
Bass guitar3×Music & Radio
Fly fishing3.77×Sports
Metaphysics3.07×Business & Career
Hobby Lobby2.07×Home & Garden
Clarinet4.79×Music & Radio
Hiking trails4.7×Sports
Saxophone4.7×Music & Radio
Carpentry2.9×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honolulu audience
TraitClusterScore
PatriotismCONSERVATISM2.07
TravellingTHRILL1.73
ExtroversionTHRILL1.51
SustainabilityBALANCE1.44
Design AffinityPREMIUM1.44
Quality AwarenessPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Honolulu
CountryShare
United States43.7%
Japan21.1%
Australia4.1%

See Honolulu audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Honolulu have in United States?

Honolulu has an estimated audience of 7,713,462 people in United States, concentrated in California and Hawaii.

What is the gender split and age of Honolulu fans?

58.4% of Honolulu fans are female, 41.6% are male, with an average age of 42.0 years.

Which brands do Honolulu fans like most?

Honolulu fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Honolulu fans live in United States?

Honolulu fans in United States are most concentrated in California (reach 1,222,351), Hawaii (reach 659,885), and Texas (reach 444,694). These three regions account for the largest share of the active audience.

What other brands do Honolulu fans also like?

Beyond Honolulu itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Google Flights (7.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honolulu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.