Honolulu Audience in Germany
Honolulu has an estimated audience of 308,726 people in Germany. 64.7% are female, 35.3% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Zoë Kravitz, Air India, Mila Kunis, Oblivion (2013 film), Jason Momoa.
The average Honolulu fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Zoë Kravitz, Air India, Mila Kunis, with strongest over-indexing on Zoë Kravitz (35.54× the country average). Demographically, the Honolulu audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Honolulu fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 38.2 |
| Estimated audience size | 308,726 |
Audience persona
The typical Honolulu fan in Germany is more female, around 38.2 years old, with strong Design Affinity tendencies and a notable affinity for Zoë Kravitz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 74,038 | 1.1× |
| Bayern | 57,529 | 1.16× |
| Baden-Württemberg | 49,440 | 1.17× |
| Niedersachsen | 30,342 | 1.01× |
| Hessen | 28,264 | 1.2× |
| Rheinland-Pfalz | 15,574 | 1.01× |
| Berlin | 15,066 | 1.09× |
| Sachsen | 13,552 | 0.89× |
| Schleswig-Holstein | 10,822 | 0.98× |
| Brandenburg | 8,351 | 0.87× |
| Hamburg | 7,489 | 1.07× |
| Thüringen | 6,493 | 0.83× |
| Sachsen-Anhalt | 6,328 | 0.79× |
| Mecklenburg-Vorpommern | 5,484 | 0.93× |
| Saarland | 3,306 | 0.87× |
| Bremen | 2,703 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zoë Kravitz | 35.54× | Movies & TV |
| Air India | 20× | Travel & Leisure |
| Mila Kunis | 19.49× | Movies & TV |
| Oblivion (2013 film) | 12.01× | Movies & TV |
| Jason Momoa | 8.79× | Movies & TV |
| Livemusic | 4.81× | Music & Radio |
| Hawaii | 10.36× | Travel & Leisure |
| Ryanair | 3.33× | Travel & Leisure |
| Philippine Stock Exchange | 18.12× | Business & Career |
| Cessna | 20× | Cars & Mobility |
| Holmes Place | 11.43× | Sports |
| Tagesschau | 1.73× | Movies & TV |
| Skyscanner | 3.83× | Travel & Leisure |
| Modern architecture | 3.14× | Arts & Culture |
| Wizz Air | 5.67× | Travel & Leisure |
| Sports betting | 5.41× | Games |
| Do it yourself (DIY) | 1.82× | Home & Garden |
| Alpine skiing | 2.73× | Sports |
| Etsy | 2.78× | Fashion & Accessoires |
| Fressnapf | 2.87× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.1 |
| Travelling | THRILL | 1.99 |
| Sustainability | BALANCE | 1.93 |
| Sports Activity | POWER | 1.88 |
| Quality Awareness | PREMIUM | 1.72 |
| Risk Appetite | THRILL | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.7% |
| Japan | 21.1% |
| Australia | 4.1% |
See Honolulu audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Honolulu have in Germany?
Honolulu has an estimated audience of 308,726 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Honolulu fans?
64.7% of Honolulu fans are female, 35.3% are male, with an average age of 38.2 years.
Which brands do Honolulu fans like most?
Honolulu fans show strongest brand affinity for Zoë Kravitz (35.54×), Air India (20×), and Mila Kunis (19.49×) over the country average.
Where do Honolulu fans live in Germany?
Honolulu fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,038), Bayern (reach 57,529), and Baden-Württemberg (reach 49,440). These three regions account for the largest share of the active audience.
What other brands do Honolulu fans also like?
Beyond Honolulu itself, the audience over-indexes on Air India (20×), Mila Kunis (19.49×), Oblivion (2013 film) (12.01×), and Jason Momoa (8.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Honolulu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.