Honolulu Audience in Germany
A data profile of the people who buy, follow and care about Honolulu in Germany — modelled from more than twelve digital signal sources. Honolulu has an estimated audience of 308,726 people in Germany.
The average Honolulu fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Zoë Kravitz, Mila Kunis, Jason Momoa, with strongest over-indexing on Zoë Kravitz (39.36× the country average).
Demographically, the Honolulu audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Risk Appetite, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Honolulu fan in Germany is more female, around 38.2 years old, with strong Risk Appetite tendencies and a notable affinity for Zoë Kravitz.
At a glance
The key figures that characterise the Honolulu profile in Germany.
Search interest · 12-month trend
Demographics of Honolulu fans
64.7% are female, 35.3% are male, average age 38.2.
Gender split
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 38.2 |
| Estimated audience size | 308,726 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Honolulu audience comes from Germany.
| Country | Share |
|---|---|
| United States | 43.7% |
| Japan | 21.1% |
| Australia | 4.1% |
Geography
Where the Honolulu audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~30K | 1.17× | |
| 02 | Bayern | ~60K | 1.14× | |
| 03 | Baden-Württemberg | ~50K | 1.13× | |
| 04 | Nordrhein-Westfalen | ~70K | 1.07× | |
| 05 | Hamburg | ~7K | 1.06× | |
| 06 | Bremen | ~3K | 1.06× | |
| 07 | Berlin | ~10K | 1.05× | |
| 08 | Niedersachsen | ~30K | 1.00× | |
| 09 | Rheinland-Pfalz | ~20K | 1.00× | |
| 10 | Schleswig-Holstein | ~10K | 0.98× | |
| 11 | Mecklenburg-Vorpommern | ~6K | 0.95× | |
| 12 | Saarland | ~3K | 0.92× | |
| 13 | Sachsen | ~10K | 0.90× | |
| 14 | Brandenburg | ~9K | 0.90× | |
| 15 | Thüringen | ~7K | 0.88× | |
| 16 | Sachsen-Anhalt | ~7K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Honolulu audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zoë Kravitz | Movies & TV | 39.36× | ||
| 02 | Bing Crosby | Music & Radio | 24.54× | ||
| 03 | Mila Kunis | Movies & TV | 20.00× | ||
| 04 | Air India | Travel & Leisure | 20.00× | ||
| 05 | Cessna | Cars & Mobility | 20.00× | ||
| 06 | Margaret Atwood | Literature | 19.01× | ||
| 07 | Spirit Airlines | Travel & Leisure | 14.98× | ||
| 08 | Jason Momoa | Movies & TV | 11.65× | ||
| 09 | Oblivion (2013 film) | Movies & TV | 11.60× | ||
| 10 | Hawaii | Travel & Leisure | 7.33× | ||
| 11 | Kitesurfing | Sports | 6.84× | ||
| 12 | Mel Gibson | Movies & TV | 5.15× | ||
| 13 | Wizz Air | Travel & Leisure | 4.95× | ||
| 14 | Diving | Sports | 4.79× | ||
| 15 | Skyscanner | Travel & Leisure | 4.10× | ||
| 16 | Plant nursery | Home & Garden | 3.77× | ||
| 17 | Greece | Travel & Leisure | 2.95× | ||
| 18 | Ryanair | Travel & Leisure | 2.61× | ||
| 19 | Chihuahua (dog) | Pets & Animals | 2.59× | ||
| 20 | Müller (company) | Food & Beverages | 1.55× |
Personality of the Honolulu audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.92× | |
| Travelling | THRILL | 1.91× | |
| Sustainability | BALANCE | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.69× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| DIY Mentality | THRILL | 0.83× |
Frequently asked questions
How many fans does Honolulu have in Germany?
Honolulu has an estimated audience of 308,726 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Honolulu fans?
64.7% of Honolulu fans are female, 35.3% are male, with an average age of 38.2 years.
Which brands do Honolulu fans like most?
Honolulu fans show strongest brand affinity for Zoë Kravitz (39.36×), Mila Kunis (20×), and Jason Momoa (11.65×) over the country average.
Where do Honolulu fans live in Germany?
Honolulu fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Honolulu fans also like?
Beyond Honolulu itself, the audience over-indexes on Mila Kunis (20×), Jason Momoa (11.65×), Air India (20×), and Oblivion (2013 film) (11.6×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
See Honolulu audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Honolulu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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