Honolulu Audience in Germany
Honolulu has an estimated audience of 308,726 people in Germany. 64.7% are female, 35.3% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Artistic inspiration, Guitar pedalboard, Hostelworld, Natural rubber.
The average Honolulu fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Artistic inspiration, Guitar pedalboard, with strongest over-indexing on Progressive rock (2.9× the country average). Demographically, the Honolulu audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Honolulu fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 38.2 |
| Estimated audience size | 308,726 |
Audience persona
The typical Honolulu fan in Germany is more female, around 38.2 years old, with strong Design Affinity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 74,038 | 1.1× |
| Bayern | 57,529 | 1.16× |
| Baden-Württemberg | 49,440 | 1.17× |
| Niedersachsen | 30,342 | 1.01× |
| Hessen | 28,264 | 1.2× |
| Rheinland-Pfalz | 15,574 | 1.01× |
| Berlin | 15,066 | 1.09× |
| Sachsen | 13,552 | 0.89× |
| Schleswig-Holstein | 10,822 | 0.98× |
| Brandenburg | 8,351 | 0.87× |
| Hamburg | 7,489 | 1.07× |
| Thüringen | 6,493 | 0.83× |
| Sachsen-Anhalt | 6,328 | 0.79× |
| Mecklenburg-Vorpommern | 5,484 | 0.93× |
| Saarland | 3,306 | 0.87× |
| Bremen | 2,703 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.9× | Music & Radio |
| Artistic inspiration | 2.04× | Arts & Culture |
| Guitar pedalboard | 35.54× | Music & Radio |
| Hostelworld | 9.39× | Travel & Leisure |
| Natural rubber | 3.33× | Cars & Mobility |
| Kenosha, Wisconsin | 29.07× | Travel & Leisure |
| Collectable | 1.58× | Kids & Family |
| Nurse education | 2.09× | Kids & Family |
| Commercial mortgage | 1.59× | Business & Career |
| Minestrone | 2× | Food & Beverages |
| Nationality | 2.17× | Politics & Society |
| Google Analytics | 1.86× | Internet & Social Media |
| Este, Veneto | 1.76× | Travel & Leisure |
| Graham Greene (actor) | 2.68× | |
| Hypertext | 1.93× | Technology & Electronics |
| Business English | 1.8× | Business & Career |
| Öhringen | 8.51× | Travel & Leisure |
| Cynthia Erivo | 2.47× | Movies & TV |
| Hobby Lobby | 3.97× | Home & Garden |
| San Gil | 2.46× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.1 |
| Travelling | THRILL | 1.99 |
| Sustainability | BALANCE | 1.93 |
| Sports Activity | POWER | 1.88 |
| Quality Awareness | PREMIUM | 1.72 |
| Risk Appetite | THRILL | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.7% |
| Japan | 21.1% |
| Australia | 4.1% |
See Honolulu audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Honolulu have in Germany?
Honolulu has an estimated audience of 308,726 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Honolulu fans?
64.7% of Honolulu fans are female, 35.3% are male, with an average age of 38.2 years.
Which brands do Honolulu fans like most?
Honolulu fans show strongest brand affinity for Progressive rock (2.9×), Artistic inspiration (2.04×), and Guitar pedalboard (35.54×) over the country average.
Where do Honolulu fans live in Germany?
Honolulu fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,038), Bayern (reach 57,529), and Baden-Württemberg (reach 49,440). These three regions account for the largest share of the active audience.
What other brands do Honolulu fans also like?
Beyond Honolulu itself, the audience over-indexes on Artistic inspiration (2.04×), Guitar pedalboard (35.54×), Hostelworld (9.39×), and Natural rubber (3.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Honolulu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.