Home and Away Audience in United States
Home and Away has an estimated audience of 585,007 people in United States. 52.5% are female, 47.5% are male, average age 34.2. Top regions: California, Texas, Florida.
The average Home and Away fan in United States is 34.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Home and Away audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Quality Awareness, Extroversion.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy
Demographics of Home and Away fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 34.2 |
| Estimated audience size | 585,007 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 156,101 | 2.43× |
| Texas | 42,150 | 0.84× |
| Florida | 32,543 | 0.82× |
| New York | 31,731 | 0.97× |
| Arizona | 21,753 | 1.82× |
| Ohio | 18,616 | 1.03× |
| North Carolina | 17,902 | 1.02× |
| Pennsylvania | 17,425 | 0.88× |
| Illinois | 17,091 | 0.88× |
| Georgia | 16,608 | 0.92× |
| New Jersey | 13,761 | 0.92× |
| Michigan | 13,208 | 0.86× |
| Virginia | 12,956 | 0.91× |
| Washington | 12,506 | 1.07× |
| Massachusetts | 12,214 | 1.06× |
| Tennessee | 10,595 | 0.9× |
| Indiana | 10,533 | 0.99× |
| Kentucky | 9,585 | 1.31× |
| Missouri | 9,378 | 0.99× |
| Colorado | 8,537 | 0.93× |
| Maryland | 8,229 | 0.82× |
| South Carolina | 8,020 | 0.91× |
| Wisconsin | 7,945 | 0.9× |
| Minnesota | 7,794 | 0.93× |
| Oklahoma | 7,676 | 1.18× |
| Oregon | 7,261 | 1.08× |
| Alabama | 7,189 | 0.88× |
| Louisiana | 6,865 | 0.91× |
| Iowa | 5,213 | 1.08× |
| Arkansas | 5,210 | 1.08× |
| Mississippi | 5,048 | 1.05× |
| Connecticut | 5,036 | 0.86× |
| Utah | 4,908 | 0.94× |
| Kansas | 4,246 | 0.92× |
| Nevada | 4,168 | 0.74× |
| Hawaii | 3,028 | 1.2× |
| Nebraska | 3,017 | 1.03× |
| West Virginia | 2,942 | 1.08× |
| Idaho | 2,773 | 0.95× |
| New Mexico | 2,410 | 0.82× |
| Maine | 2,291 | 1.09× |
| New Hampshire | 1,919 | 0.83× |
| Washington, District of Columbia | 1,608 | 0.91× |
| Montana | 1,600 | 0.99× |
| Rhode Island | 1,414 | 0.76× |
| Delaware | 1,354 | 0.84× |
| North Dakota | 1,230 | 1.02× |
| Vermont | 1,151 | 1.12× |
| South Dakota | 1,053 | 0.78× |
| Alaska | 1,040 | 0.83× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.32 |
| Extroversion | THRILL | 1.27 |
| Patriotism | CONSERVATISM | 1.27 |
| Early Adopter Mentality | POWER | 1.21 |
| Price Sensitivity | PREMIUM | 1.17 |
| Social Media Usage | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 29.4% |
| United Kingdom | 28.2% |
| United States | 16.1% |
See Home and Away audiences in other countries
More Comedy audiences in United States
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- Shane Gillis (7,142,700)
- Matt Rife (6,983,621)
How to read this data
Audience size is the estimated number of people in United States who actively search for Home and Away. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.