Rascasse Audience Intelligence

Homewood Suites Target Market in United States

A data profile of the people who buy, follow and care about Homewood Suites in United States — modelled from more than twelve digital signal sources. Homewood Suites has an estimated audience of 1,112,549 people in United States.

#36among Hotel in United States#2243among Brand in United States#1648in Travel & Leisure

The average Homewood Suites fan in United States is 37.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Ouzo, Holiday Inn Express, Jollibee, with strongest over-indexing on Ouzo (193.97× the country average).

Demographically, the Homewood Suites audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Luxury Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Homewood Suites fan in United States is more female, around 37.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Ouzo.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Homewood Suites profile in United States.

Audience size
1.1M
in United States
Gender
58.4%♀
41.6% male
Age
37.0
average years
Country rank
#22020
Brand in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Homewood Suites

58.4% are female, 41.6% are male, average age 37.0.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Homewood Suites audience in United States
MetricValue
Female58.4%
Male41.6%
Average age37.0
Estimated audience size1,112,549
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Homewood Suites audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3919%
40-4919%
50+16%
Fig. 04

Worldwide distribution

77.7%

of the worldwide Homewood Suites audience comes from United States.

Worldwide audience distribution share by country for Homewood Suites
CountryShare
United States77.7%
Canada5.9%
China3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Homewood Suites audience in United States is strongest.

Fig. 05

Top regions by affinity

Homewood Suites customers by region in United States
#RegionReachAffinity×
01Louisiana~30K1.78×
02Washington, District of Columbia~6K1.74×
03Connecticut~20K1.63×
04Alabama~30K1.50×
05South Carolina~30K1.49×
06New Mexico~9K1.45×
07North Carolina~50K1.34×
08Virginia~40K1.33×
09Delaware~4K1.33×
10Texas~100K1.30×
11Montana~4K1.29×
12Colorado~20K1.25×
13Maryland~20K1.20×
14New Hampshire~6K1.17×
15Pennsylvania~50K1.15×
16New Jersey~30K1.13×
17Florida~90K1.12×
18Mississippi~10K1.12×
19Georgia~40K1.11×
20Rhode Island~4K1.10×
21Michigan~30K1.09×
22Massachusetts~30K1.08×
23Wyoming~2K1.04×
24Ohio~40K1.01×
25Indiana~20K1.00×
26Tennessee~20K0.98×
27Oklahoma~10K0.97×
28Alaska~2K0.96×
29North Dakota~2K0.96×
30Kansas~9K0.92×
31New York~60K0.91×
32Kentucky~10K0.91×
33Missouri~20K0.89×
34Maine~4K0.89×
35Iowa~9K0.87×
36Illinois~30K0.86×
37California~100K0.84×
38Arizona~20K0.83×
39Nevada~10K0.82×
40Utah~9K0.82×
41Vermont~2K0.81×
42Wisconsin~10K0.78×
43Minnesota~10K0.74×
44Arkansas~7K0.70×
45Idaho~4K0.65×
46Washington~10K0.61×
47Oregon~7K0.49×
48Nebraska~3K0.49×
49West Virginia~3K0.46×
50Hawaii~2K0.40×
Fig. 06

Affinity by region

Affinity by region — Homewood Suites, United States
0.40×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Homewood Suites audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Homewood Suites audience
#·InterestCategoryAffinity×
01OuzoFood & Beverages193.97×
02Dream VacationsTravel & Leisure60.93×
03Thee Oh SeesMusic & Radio60.49×
04Plaza HotelTravel & Leisure32.48×
05Holiday Inn ExpressTravel & Leisure24.50×
06StyleSeatBeauty & Wellness18.37×
07Courtyard by MarriottTravel & Leisure15.51×
08Cocktail (1988 film)Movies & TV15.43×
09Home2 Suites by HiltonTravel & Leisure15.06×
10Ivy LeagueBusiness & Career14.19×
11Catfish: The TV ShowMovies & TV13.16×
12JollibeeFood & Beverages11.57×
13Best WesternTravel & Leisure11.45×
14Racket (sports equipment)Sports11.03×
15Choice HotelsTravel & Leisure10.87×
16Kenny RogersMusic & Radio10.73×
17Multiplayer online battle arenaGames7.03×
18Marriott Hotels & ResortsTravel & Leisure5.68×
19DayBusiness & Career2.37×
20HolidayTravel & Leisure1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Homewood Suites audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Homewood Suites audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.75×
SpiritualityBALANCE1.17×
Pet OwnershipJOY1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Homewood Suites audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.59×
TraditionCONSERVATISM0.63×
Convenience OrientationPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Homewood Suites's target market in United States?

Homewood Suites's target market in United States covers an estimated 1,112,549 people, concentrated in Texas and California.

02

What is the gender split and age of Homewood Suites customers?

58.4% of the Homewood Suites audience are female, 41.6% are male, with an average age of 37.0 years.

03

Which brands do Homewood Suites fans like most?

Homewood Suites fans show strongest brand affinity for Ouzo (193.97×), Holiday Inn Express (24.5×), and Jollibee (11.57×) over the country average.

04

Where do Homewood Suites fans live in United States?

Homewood Suites fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Homewood Suites fans also like?

Beyond Homewood Suites itself, the audience over-indexes on Holiday Inn Express (24.5×), Jollibee (11.57×), Plaza Hotel (32.48×), and Ivy League (14.19×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Homewood Suites. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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