Homewood Suites Audience in United States

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Homewood Suites has an estimated audience of 1,213,782 people in United States. 58.4% are female, 41.6% are male, average age 37.0. Top regions: Texas, California, Florida. Top brand affinities: Ouzo, Holiday Inn Express, Jollibee, Plaza Hotel, Ivy League.

The average Homewood Suites fan in United States is 37.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Ouzo, Holiday Inn Express, Jollibee, with strongest over-indexing on Ouzo (193.97× the country average). Demographically, the Homewood Suites audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Homewood Suites fans

Demographic split for Homewood Suites audience in United States
MetricValue
Female58.4%
Male41.6%
Average age37.0
Estimated audience size1,213,782

Audience persona

The typical Homewood Suites fan in United States is more female, around 37.0 years old, with strong Design Affinity tendencies and a notable affinity for Ouzo.

Top regions in United States

Top regions ranked by reach for Homewood Suites in United States
RegionReachAffinity
Texas149,6831.43×
California116,9740.88×
Florida95,8761.17×
New York67,4190.99×
North Carolina51,4601.41×
Pennsylvania50,4301.23×
Georgia44,4721.19×
Ohio41,3561.11×
Virginia40,8511.38×
Illinois37,4360.93×
New Jersey37,4221.21×
Michigan35,2521.11×
Louisiana29,2601.87×
South Carolina28,4521.56×
Massachusetts27,5471.15×
Alabama26,4341.56×
Maryland26,2511.26×
Colorado24,3491.27×
Tennessee23,8980.98×
Indiana23,4541.06×
Connecticut21,8871.8×
Arizona20,3560.82×
Missouri18,6790.95×
Wisconsin15,1290.83×
Washington14,4690.59×
Kentucky13,8620.91×
Oklahoma13,0900.97×
Minnesota13,0770.75×
Mississippi11,6741.17×
Nevada9,5150.81×
New Mexico9,1371.5×
Utah8,5660.79×
Iowa8,3550.84×
Kansas8,0290.84×
Washington, District of Columbia6,5491.79×
Oregon6,2910.45×
Arkansas5,7770.58×
New Hampshire5,3941.13×
Delaware4,4001.31×
Rhode Island4,0631.05×
Idaho3,5330.58×
Maine3,0940.71×
Montana3,0340.9×
Nebraska2,2860.38×
North Dakota2,2560.9×
West Virginia2,0000.35×
Alaska1,4630.56×
Hawaii1,3920.27×
Wyoming1,3620.76×
Vermont1,2410.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Homewood Suites audience
BrandAffinityCategory
Ouzo193.97×Food & Beverages
Holiday Inn Express24.5×Travel & Leisure
Jollibee11.57×Food & Beverages
Plaza Hotel32.48×Travel & Leisure
Ivy League14.19×Business & Career
Best Western11.45×Travel & Leisure
Courtyard by Marriott15.51×Travel & Leisure
Home2 Suites by Hilton15.06×Travel & Leisure
Cocktail (1988 film)15.43×Movies & TV
Choice Hotels10.87×Travel & Leisure
Racket (sports equipment)11.03×Sports
Dream Vacations60.93×Travel & Leisure
Marriott Hotels & Resorts5.68×Travel & Leisure
Thee Oh Sees60.49×Music & Radio
Kenny Rogers10.73×Music & Radio
Day2.37×Business & Career
StyleSeat18.37×Beauty & Wellness
Holiday1.81×Travel & Leisure
Multiplayer online battle arena7.03×Games
Radisson Hotels18.8×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Homewood Suites audience
TraitClusterScore
Design AffinityPREMIUM2.1
Quality AwarenessPREMIUM1.96
DIY MentalityTHRILL1.93
Luxury OrientationPREMIUM1.88
Career OrientationPOWER1.81
TravellingTHRILL1.72

Worldwide distribution

Worldwide audience distribution share by country for Homewood Suites
CountryShare
United States81.6%
China3.0%
Canada2.8%

See Homewood Suites audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Homewood Suites have in United States?

Homewood Suites has an estimated audience of 1,213,782 people in United States, concentrated in Texas and California.

What is the gender split and age of Homewood Suites fans?

58.4% of Homewood Suites fans are female, 41.6% are male, with an average age of 37.0 years.

Which brands do Homewood Suites fans like most?

Homewood Suites fans show strongest brand affinity for Ouzo (193.97×), Holiday Inn Express (24.5×), and Jollibee (11.57×) over the country average.

Where do Homewood Suites fans live in United States?

Homewood Suites fans in United States are most concentrated in Texas (reach 149,683), California (reach 116,974), and Florida (reach 95,876). These three regions account for the largest share of the active audience.

What other brands do Homewood Suites fans also like?

Beyond Homewood Suites itself, the audience over-indexes on Holiday Inn Express (24.5×), Jollibee (11.57×), Plaza Hotel (32.48×), and Ivy League (14.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Homewood Suites. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.