Rascasse Audience Intelligence

Flu season Audience in United States

A data profile of the people who buy, follow and care about Flu season in United States — modelled from more than twelve digital signal sources. Flu season has an estimated audience of 3,137,026 people in United States.

#4989among Topic in United States#379in Health

The average Flu season fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, FedEx, Elderly care, with strongest over-indexing on Sustainable energy (8.49× the country average).

Demographically, the Flu season audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flu season fan in United States is more female, around 43.4 years old, with strong Family Orientation tendencies and a notable affinity for Sustainable energy.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flu season profile in United States.

Audience size
3.1M
in United States
Gender
72.1%♀
27.9% male
Age
43.4
average years
Country rank
#9916
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flu season fans

72.1% are female, 27.9% are male, average age 43.4.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Flu season audience in United States
MetricValue
Female72.1%
Male27.9%
Average age43.4
Estimated audience size3,137,026
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Flu season audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3917%
40-4922%
50+32%
Fig. 04

Worldwide distribution

54.0%

of the worldwide Flu season audience comes from United States.

Worldwide audience distribution share by country for Flu season
CountryShare
United States54.0%
Canada5.0%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flu season audience in United States is strongest.

Fig. 05

Top regions by affinity

Flu season fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.65×
02Texas~400K1.41×
03Florida~300K1.41×
04Louisiana~60K1.41×
05California~500K1.31×
06Georgia~100K1.30×
07North Carolina~100K1.25×
08New York~200K1.22×
09Virginia~90K1.22×
10South Carolina~60K1.22×
11Washington, District of Columbia~10K1.18×
12Mississippi~30K1.17×
13Maryland~60K1.15×
14New Jersey~90K1.12×
15Alabama~50K1.11×
16Connecticut~30K1.11×
17Massachusetts~70K1.10×
18Washington~70K1.09×
19Tennessee~70K1.09×
20Arkansas~30K1.06×
21Rhode Island~10K1.05×
22Pennsylvania~100K1.03×
23Kentucky~40K1.01×
24West Virginia~10K0.98×
25Oklahoma~30K0.97×
26Delaware~8K0.97×
27Vermont~5K0.97×
28Nevada~30K0.95×
29New Mexico~10K0.95×
30Illinois~100K0.94×
31Ohio~90K0.92×
32New Hampshire~10K0.92×
33Alaska~6K0.90×
34Arizona~60K0.89×
35Colorado~40K0.89×
36Michigan~70K0.88×
37Oregon~30K0.88×
38Indiana~50K0.87×
39Missouri~40K0.87×
40Maine~10K0.87×
41North Dakota~6K0.87×
42South Dakota~6K0.86×
43Kansas~20K0.85×
44Nebraska~10K0.85×
45Montana~7K0.82×
46Idaho~10K0.80×
47Wisconsin~40K0.79×
48Iowa~20K0.79×
49Minnesota~30K0.77×
50Utah~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Flu season, United States
0.72×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flu season audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flu season audience
#·InterestCategoryAffinity×
01Vaccine-preventable diseasesHealth22.50×
02Elderly careHealth18.94×
03HomeopathyHealth16.77×
04Sustainable energyHome & Garden8.49×
05FedExBusiness & Career6.48×
06QVCMovies & TV6.46×
07Retail bankingBusiness & Career6.14×
08Online bankingBusiness & Career6.04×
09Renewable energyBusiness & Career5.74×
10Weather forecastingHome & Garden5.50×
11Discount storesShopping4.47×
12Mortgage loansBusiness & Career4.27×
13Vehicle insuranceCars & Mobility3.98×
14PinterestInternet & Social Media3.23×
15McDonald'sFood & Beverages3.11×
16Shopping mallsShopping3.05×
17Organic foodFood & Beverages2.96×
18SubwayFood & Beverages2.82×
19Pizza HutFood & Beverages2.79×
20StarbucksFood & Beverages2.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flu season audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flu season audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.59×
Convenience OrientationPREMIUM2.45×
SustainabilityBALANCE2.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flu season audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Pet OwnershipJOY0.87×
Risk AppetiteTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flu season have in United States?

Flu season has an estimated audience of 3,137,026 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Flu season fans?

72.1% of Flu season fans are female, 27.9% are male, with an average age of 43.4 years.

03

Which brands do Flu season fans like most?

Flu season fans show strongest brand affinity for Sustainable energy (8.49×), FedEx (6.48×), and Elderly care (18.94×) over the country average.

04

Where do Flu season fans live in United States?

Flu season fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Flu season fans also like?

Beyond Flu season itself, the audience over-indexes on FedEx (6.48×), Elderly care (18.94×), Mortgage loans (4.27×), and Pinterest (3.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Flu season audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flu season. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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