Flu season Audience in United States

Flu season logo

Flu season has an estimated audience of 3,137,026 people in United States. 72.1% are female, 27.9% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Historic site, The Historian.

The average Flu season fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Flu season audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Flu season fans

Demographic split for Flu season audience in United States
MetricValue
Female72.1%
Male27.9%
Average age43.4
Estimated audience size3,137,026

Audience persona

The typical Flu season fan in United States is more female, around 43.4 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Flu season in United States
RegionReachAffinity
California476,9261.38×
Texas412,2051.53×
Florida319,7921.51×
New York220,2081.26×
Georgia132,6601.37×
North Carolina127,5961.35×
Pennsylvania114,9301.09×
Illinois102,9710.99×
Virginia95,4451.25×
Ohio92,5480.96×
New Jersey92,1021.15×
Michigan76,9420.94×
Washington72,0711.15×
Tennessee69,6941.11×
Massachusetts68,6441.11×
South Carolina61,7421.31×
Maryland60,0031.11×
Louisiana58,5011.45×
Arizona52,8370.82×
Indiana51,7020.9×
Missouri42,9340.85×
Colorado41,8380.85×
Kentucky41,3131.05×
Alabama38,5780.88×
Wisconsin36,7750.78×
Oklahoma35,4341.02×
Connecticut33,5521.07×
Minnesota32,5020.72×
Oregon31,5970.88×
Mississippi31,2641.21×
Nevada29,6590.98×
Arkansas27,6481.07×
Hawaii22,4581.67×
Kansas19,8300.8×
Iowa18,8260.73×
Utah18,3290.65×
New Mexico14,2180.9×
West Virginia14,0780.96×
Nebraska12,4000.79×
Washington, District of Columbia10,9851.16×
Rhode Island10,6411.07×
Idaho10,6170.67×
New Hampshire10,5360.85×
Maine8,2090.73×
Delaware8,1080.94×
Montana5,3070.61×
South Dakota4,8350.67×
North Dakota4,6100.72×
Vermont4,5900.83×
Alaska3,7460.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flu season audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
Historic site5.39×Arts & Culture
The Historian16.48×Literature
Zoo Tycoon (series)20×Games
Governor of Michigan6.36×Politics & Society
Jingoism1.76×Politics & Society
Goop4.11×Internet & Social Media
Product design1.5×Business & Career
Eurail16.57×Cars & Mobility
Fairy godmother5.49×Literature
Layne Staley4.12×Music & Radio
Parral, Chihuahua8.99×Travel & Leisure
Grinch2.34×Movies & TV
Hipster5.53×Politics & Society
Hibachi4.5×Food & Beverages
Wok3.69×Food & Beverages
Vocal harmony2.39×Music & Radio
El Paso County, Colorado6.48×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flu season audience
TraitClusterScore
Family OrientationCONSERVATISM1.79
Need for SecurityCONSERVATISM1.69
Price SensitivityPREMIUM1.46
Career OrientationPOWER1.37
Urban LifestyleOPEN1.36
TravellingTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Flu season
CountryShare
United States54.0%
Canada5.0%
United Kingdom4.5%

See Flu season audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Flu season have in United States?

Flu season has an estimated audience of 3,137,026 people in United States, concentrated in California and Texas.

What is the gender split and age of Flu season fans?

72.1% of Flu season fans are female, 27.9% are male, with an average age of 43.4 years.

Which brands do Flu season fans like most?

Flu season fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.62×) over the country average.

Where do Flu season fans live in United States?

Flu season fans in United States are most concentrated in California (reach 476,926), Texas (reach 412,205), and Florida (reach 319,792). These three regions account for the largest share of the active audience.

What other brands do Flu season fans also like?

Beyond Flu season itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.62×), Historic site (5.39×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flu season. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.