Rascasse Audience Intelligence

Armour Audience in United States

A data profile of the people who buy, follow and care about Armour in United States — modelled from more than twelve digital signal sources. Armour has an estimated audience of 4,281,387 people in United States.

#4152among Topic in United States#200in Kids & Family

The average Armour fan in United States is 35.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include TransUnion, Electrolux, Anjelica Huston, with strongest over-indexing on TransUnion (25.07× the country average).

Demographically, the Armour audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Armour fan in United States is balanced, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for TransUnion.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Armour profile in United States.

Audience size
4.3M
in United States
Gender
49.6%♀
50.4% male
Age
35.6
average years
Country rank
#7597
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Armour fans

49.6% are female, 50.4% are male, average age 35.6.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Armour audience in United States
MetricValue
Female49.6%
Male50.4%
Average age35.6
Estimated audience size4,281,387
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Armour audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3919%
40-4918%
50+14%
Fig. 04

Worldwide distribution

34.6%

of the worldwide Armour audience comes from United States.

Worldwide audience distribution share by country for Armour
CountryShare
United States34.6%
Japan7.1%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Armour audience in United States is strongest.

Fig. 05

Top regions by affinity

Armour fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~90K9.15×
02Kansas~30K1.03×
03Georgia~100K1.01×
04Iowa~40K0.99×
05Arkansas~30K0.99×
06North Dakota~9K0.99×
07Alaska~9K0.98×
08Missouri~70K0.97×
09Nebraska~20K0.96×
10Montana~10K0.95×
11Idaho~20K0.94×
12Alabama~50K0.92×
13Oklahoma~40K0.92×
14Vermont~7K0.92×
15Utah~30K0.90×
16Maine~10K0.90×
17West Virginia~20K0.89×
18Tennessee~80K0.88×
19Kentucky~50K0.88×
20New Hampshire~10K0.88×
21Wisconsin~60K0.87×
22Delaware~10K0.87×
23Indiana~70K0.86×
24Maryland~60K0.86×
25Louisiana~50K0.86×
26Connecticut~40K0.86×
27Rhode Island~10K0.86×
28Mississippi~30K0.85×
29New Mexico~20K0.84×
30Washington~70K0.83×
31South Carolina~50K0.83×
32Minnesota~50K0.83×
33Hawaii~20K0.83×
34Illinois~100K0.82×
35North Carolina~100K0.82×
36Colorado~60K0.82×
37Texas~300K0.81×
38Pennsylvania~100K0.81×
39Virginia~80K0.81×
40Oregon~40K0.81×
41Washington, District of Columbia~10K0.81×
42New York~200K0.80×
43Arizona~70K0.80×
44Ohio~100K0.79×
45Michigan~90K0.77×
46Massachusetts~60K0.77×
47Nevada~30K0.77×
48New Jersey~80K0.76×
49California~400K0.75×
50Florida~200K0.75×
Fig. 06

Affinity by region

Affinity by region — Armour, United States
0.75×1.00×9.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Armour audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Armour audience
#·InterestCategoryAffinity×
01Renaissance HotelsTravel & Leisure56.36×
02The A-TeamMovies & TV29.18×
03CDWTechnology & Electronics26.94×
04Anjelica HustonMovies & TV25.95×
05TransUnionTechnology & Electronics25.07×
06Stanley SteemerHome & Garden20.73×
07ElectroluxHome & Garden20.67×
08Copa AirlinesTravel & Leisure18.22×
09BiodermaBeauty & Wellness14.93×
10BissellHome & Garden14.77×
11NiveaBeauty & Wellness12.43×
12TissotFashion & Accessoires11.39×
13La Roche-PosayBeauty & Wellness10.20×
14CheapOairTravel & Leisure10.08×
15Laurence FishburneMovies & TV9.89×
16The UPS StoreShopping4.58×
17CVS PharmacyShopping3.60×
18WalgreensShopping3.06×
19Bank of AmericaBusiness & Career2.79×
20AutoZoneCars & Mobility2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Armour audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Armour audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.00×
IndulgenceJOY1.67×
Convenience OrientationPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Armour audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.88×
CreativityOPEN0.88×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Armour have in United States?

Armour has an estimated audience of 4,281,387 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Armour fans?

49.6% of Armour fans are female, 50.4% are male, with an average age of 35.6 years.

03

Which brands do Armour fans like most?

Armour fans show strongest brand affinity for TransUnion (25.07×), Electrolux (20.67×), and Anjelica Huston (25.95×) over the country average.

04

Where do Armour fans live in United States?

Armour fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Armour fans also like?

Beyond Armour itself, the audience over-indexes on Electrolux (20.67×), Anjelica Huston (25.95×), Renaissance Hotels (56.36×), and The A-Team (29.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Armour audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Armour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →