Armour Audience in United States
Armour has an estimated audience of 4,281,387 people in United States. 49.6% are female, 50.4% are male, average age 35.6. Top brand affinities: Mothercare, Urban Outfitters, Israel, Arco Iris, Keenan Allen.
Top brand affinities include Mothercare, Urban Outfitters, Israel, with strongest over-indexing on Mothercare (13.52× the country average). Demographically, the Armour audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Indulgence.
Category: Kids & Family · Type: Topic
Demographics of Armour fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 35.6 |
| Estimated audience size | 4,281,387 |
Audience persona
The typical Armour fan in United States is balanced, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Mothercare.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 13.52× | Kids & Family |
| Urban Outfitters | 3.9× | Shopping |
| Israel | 4.33× | Travel & Leisure |
| Arco Iris | 23.09× | Music & Radio |
| Keenan Allen | 7.03× | Sports |
| Cincinnati Bearcats | 9.23× | Sports |
| Home staging | 4.67× | Home & Garden |
| MK | 3.44× | Music & Radio |
| Karbala | 7.22× | Travel & Leisure |
| Bugatti Chiron | 8.21× | Cars & Mobility |
| Natural rubber | 1.53× | Cars & Mobility |
| 3D printing | 1.78× | Technology & Electronics |
| Iowa River | 17.76× | Travel & Leisure |
| Paducah, Kentucky | 6.02× | Travel & Leisure |
| Jeep Grand Cherokee (WJ) | 3.95× | Cars & Mobility |
| Wikia | 2.11× | Internet & Social Media |
| Jeep Wagoneer | 3.54× | Cars & Mobility |
| Glossier | 3.3× | Beauty & Wellness |
| N1 road (South Africa) | 2.5× | Travel & Leisure |
| Nebraska Cornhuskers football | 1.93× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.05 |
| Indulgence | JOY | 1.54 |
| Extroversion | THRILL | 1.34 |
| Design Affinity | PREMIUM | 1.28 |
| Sustainability | BALANCE | 1.22 |
| Convenience Orientation | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.6% |
| Japan | 7.1% |
| Brazil | 5.3% |
See Armour audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Armour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.