Armour Audience in Germany
Armour has an estimated audience of 616,216 people in Germany. 40.4% are female, 59.6% are male, average age 37.2. Top brand affinities: Emma Thompson, Lands' End, Microsoft Store, Merci (company), Amy Adams.
Top brand affinities include Emma Thompson, Lands' End, Microsoft Store, with strongest over-indexing on Emma Thompson (36.8× the country average). Demographically, the Armour audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Tradition.
Category: Kids & Family · Type: Topic
Demographics of Armour fans
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 37.2 |
| Estimated audience size | 616,216 |
Audience persona
The typical Armour fan in Germany is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Emma Thompson.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Emma Thompson | 36.8× | Movies & TV |
| Lands' End | 35.16× | Fashion & Accessoires |
| Microsoft Store | 39.47× | Technology & Electronics |
| Merci (company) | 30.4× | Food & Beverages |
| Amy Adams | 20× | Movies & TV |
| Bertolli | 75.21× | Food & Beverages |
| Brewing | 6.09× | Food & Beverages |
| Bill Gates | 9.34× | Business & Career |
| Tagesschau | 1.85× | Movies & TV |
| Vacations | 2.5× | Travel & Leisure |
| Creative Commons | 4.18× | Technology & Electronics |
| Heat pump | 4.95× | Home & Garden |
| AutoScout24 | 2.03× | Cars & Mobility |
| Solar energy | 2.67× | Home & Garden |
| Stuttgart | 2.51× | Travel & Leisure |
| MSN | 3.24× | News |
| HP Envy | 26.16× | Technology & Electronics |
| World of Warships | 16.8× | Games |
| Vegetable Gardening | 4.61× | Food & Beverages |
| National security | 5.32× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.95 |
| Tradition | CONSERVATISM | 1.49 |
| Individualism | JOY | 1.43 |
| Urban Lifestyle | OPEN | 1.3 |
| Need for Security | CONSERVATISM | 1.28 |
| Indulgence | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.6% |
| Japan | 7.1% |
| Brazil | 5.3% |
See Armour audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Armour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.