Armour Audience in Germany
Armour has an estimated audience of 616,216 people in Germany. 40.4% are female, 59.6% are male, average age 37.2. Top brand affinities: Progressive rock, Goes, Erasmus+, Urban Outfitters, Gil Ofarim.
Top brand affinities include Progressive rock, Goes, Erasmus+, with strongest over-indexing on Progressive rock (3.37× the country average). Demographically, the Armour audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Tradition.
Category: Kids & Family · Type: Topic
Demographics of Armour fans
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 37.2 |
| Estimated audience size | 616,216 |
Audience persona
The typical Armour fan in Germany is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.37× | Music & Radio |
| Goes | 1.88× | Travel & Leisure |
| Erasmus+ | 12.48× | Business & Career |
| Urban Outfitters | 2.2× | Shopping |
| Gil Ofarim | 1.6× | Music & Radio |
| Unique Gifts | 1.72× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Eden Lake | 5.44× | Movies & TV |
| Pillow | 1.63× | Home & Garden |
| Urban horticulture | 1.91× | Home & Garden |
| Farinata | 14.89× | Food & Beverages |
| Birthday Gifts | 1.53× | Kids & Family |
| Minestrone | 2.09× | Food & Beverages |
| Mothercare | 1.58× | Kids & Family |
| Headhunters (film) | 3.78× | Movies & TV |
| Motion Picture Association of America | 6.29× | Movies & TV |
| HODINKEE | 7.63× | Fashion & Accessoires |
| Mechanic | 1.53× | Cars & Mobility |
| Natural rubber | 1.61× | Cars & Mobility |
| Este, Veneto | 1.73× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.95 |
| Tradition | CONSERVATISM | 1.49 |
| Individualism | JOY | 1.43 |
| Urban Lifestyle | OPEN | 1.3 |
| Need for Security | CONSERVATISM | 1.28 |
| Indulgence | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.6% |
| Japan | 7.1% |
| Brazil | 5.3% |
See Armour audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Armour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.