Merci (company) Target Market in Germany
A data profile of the people who buy, follow and care about Merci (company) in Germany — modelled from more than twelve digital signal sources. Merci (company) has an estimated audience of 299,506 people in Germany.
The average Merci (company) fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Electric Brixton, Rachel Ashwell, Shimmer and Shine, with strongest over-indexing on Electric Brixton (209.56× the country average).
Demographically, the Merci (company) audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Individualism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Merci (company) fan in Germany is more female, around 37.9 years old, with strong Individualism tendencies and a notable affinity for Electric Brixton.
At a glance
The key figures that characterise the Merci (company) profile in Germany.
Search interest · 12-month trend
Customer demographics of Merci (company)
70.9% are female, 29.1% are male, average age 37.9.
Gender split
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 37.9 |
| Estimated audience size | 299,506 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 25% | |
| 30-39 | 33% | |
| 40-49 | 22% | |
| 50+ | 8% |
Geography
Where the Merci (company) audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~30K | 1.20× | |
| 02 | Baden-Württemberg | ~50K | 1.17× | |
| 03 | Nordrhein-Westfalen | ~80K | 1.14× | |
| 04 | Hamburg | ~8K | 1.12× | |
| 05 | Bayern | ~50K | 1.09× | |
| 06 | Berlin | ~10K | 1.09× | |
| 07 | Saarland | ~4K | 1.01× | |
| 08 | Niedersachsen | ~30K | 0.99× | |
| 09 | Rheinland-Pfalz | ~10K | 0.98× | |
| 10 | Bremen | ~2K | 0.97× | |
| 11 | Thüringen | ~7K | 0.96× | |
| 12 | Sachsen | ~10K | 0.92× | |
| 13 | Brandenburg | ~8K | 0.89× | |
| 14 | Sachsen-Anhalt | ~7K | 0.87× | |
| 15 | Schleswig-Holstein | ~9K | 0.85× | |
| 16 | Mecklenburg-Vorpommern | ~5K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Merci (company) audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rachel Ashwell | Business & Career | 300.37× | ||
| 02 | Electric Brixton | Music & Radio | 209.56× | ||
| 03 | Shimmer and Shine | Movies & TV | 107.75× | ||
| 04 | Dubarry | Fashion & Accessoires | 95.80× | ||
| 05 | Stance | Fashion & Accessoires | 50.53× | ||
| 06 | Sarenza | Fashion & Accessoires | 34.07× | ||
| 07 | Planter (farm implement) | Home & Garden | 31.76× | ||
| 08 | Armour | Kids & Family | 23.37× | ||
| 09 | Finnair | Travel & Leisure | 19.50× | ||
| 10 | Bottled water | Food & Beverages | 18.01× | ||
| 11 | Magic: The Gathering | Games | 15.90× | ||
| 12 | Shabby chic | Home & Garden | 15.14× | ||
| 13 | Integrated circuit | Technology & Electronics | 14.19× | ||
| 14 | Fox | Pets & Animals | 9.42× | ||
| 15 | Home Design | Home & Garden | 3.56× | ||
| 16 | Unique Gifts | Shopping | 3.48× | ||
| 17 | Decoration | Home & Garden | 3.21× | ||
| 18 | Home Interior Design | Home & Garden | 2.90× | ||
| 19 | Architecture & Design | Business & Career | 2.64× | ||
| 20 | Deichmann | Shopping | 2.32× |
Personality of the Merci (company) audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.71× | |
| Design Affinity | PREMIUM | 1.61× | |
| Creativity | OPEN | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Career Orientation | POWER | 0.62× | |
| Need for Security | CONSERVATISM | 0.77× |
Frequently asked questions
Who is Merci (company)'s target market in Germany?
Merci (company)'s target market in Germany covers an estimated 299,506 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Merci (company) customers?
70.9% of the Merci (company) audience are female, 29.1% are male, with an average age of 37.9 years.
Which brands do Merci (company) fans like most?
Merci (company) fans show strongest brand affinity for Electric Brixton (209.56×), Rachel Ashwell (300.37×), and Shimmer and Shine (107.75×) over the country average.
Where do Merci (company) fans live in Germany?
Merci (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Merci (company) fans also like?
Beyond Merci (company) itself, the audience over-indexes on Rachel Ashwell (300.37×), Shimmer and Shine (107.75×), Stance (50.53×), and Armour (23.37×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Chocolate & cookies audiences in Germany
- Milka (1,251,891)
- Kinder (1,213,599)
- Ritter Sport (942,278)
- Ferrero SpA (751,073)
- Ferrero Rocher (715,550)
See Merci (company) audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Merci (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.