Merci (company) Audience in Germany
Merci (company) has an estimated audience of 301,004 people in Germany. 70.9% are female, 29.1% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Electric Brixton, Rachel Ashwell, Shimmer and Shine, Stance, Armour.
The average Merci (company) fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Electric Brixton, Rachel Ashwell, Shimmer and Shine, with strongest over-indexing on Electric Brixton (209.56× the country average). Demographically, the Merci (company) audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies
Demographics of Merci (company) fans
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 37.9 |
| Estimated audience size | 301,004 |
Audience persona
The typical Merci (company) fan in Germany is more female, around 37.9 years old, with strong Quality Awareness tendencies and a notable affinity for Electric Brixton.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,582 | 1.18× |
| Bayern | 54,257 | 1.12× |
| Baden-Württemberg | 49,352 | 1.2× |
| Niedersachsen | 28,629 | 0.98× |
| Hessen | 28,372 | 1.24× |
| Berlin | 15,436 | 1.15× |
| Rheinland-Pfalz | 14,832 | 0.98× |
| Sachsen | 13,572 | 0.92× |
| Schleswig-Holstein | 9,009 | 0.83× |
| Brandenburg | 8,094 | 0.87× |
| Hamburg | 7,738 | 1.14× |
| Thüringen | 7,109 | 0.93× |
| Sachsen-Anhalt | 6,483 | 0.83× |
| Mecklenburg-Vorpommern | 4,228 | 0.74× |
| Saarland | 3,608 | 0.98× |
| Bremen | 2,385 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electric Brixton | 209.56× | Music & Radio |
| Rachel Ashwell | 300.37× | Business & Career |
| Shimmer and Shine | 107.75× | Movies & TV |
| Stance | 50.53× | Fashion & Accessoires |
| Armour | 23.37× | Kids & Family |
| Magic: The Gathering | 15.9× | Games |
| Dubarry | 95.8× | Fashion & Accessoires |
| Finnair | 19.5× | Travel & Leisure |
| Bottled water | 18.01× | Food & Beverages |
| Shabby chic | 15.14× | Home & Garden |
| Home Design | 3.56× | Home & Garden |
| Planter (farm implement) | 31.76× | Home & Garden |
| Agnès b. | 68.18× | Fashion & Accessoires |
| Sarenza | 34.07× | Fashion & Accessoires |
| Deichmann | 2.32× | Shopping |
| Fox | 9.42× | Pets & Animals |
| Decoration | 3.21× | Home & Garden |
| Home Interior Design | 2.9× | Home & Garden |
| Architecture & Design | 2.64× | Business & Career |
| Unique Gifts | 3.48× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.99 |
| Family Orientation | CONSERVATISM | 1.43 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Sports Activity | POWER | 1.34 |
| Individualism | JOY | 1.33 |
| Design Affinity | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 47.2% |
| Japan | 7.4% |
| Germany | 6.8% |
See Merci (company) audiences in other countries
More Chocolate & cookies audiences in Germany
- Kinder (1,220,020)
- Milka (1,090,033)
- Ritter Sport (846,693)
- Ferrero SpA (726,876)
- Ferrero Rocher (716,465)
Frequently asked questions
How many fans does Merci (company) have in Germany?
Merci (company) has an estimated audience of 301,004 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Merci (company) fans?
70.9% of Merci (company) fans are female, 29.1% are male, with an average age of 37.9 years.
Which brands do Merci (company) fans like most?
Merci (company) fans show strongest brand affinity for Electric Brixton (209.56×), Rachel Ashwell (300.37×), and Shimmer and Shine (107.75×) over the country average.
Where do Merci (company) fans live in Germany?
Merci (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,582), Bayern (reach 54,257), and Baden-Württemberg (reach 49,352). These three regions account for the largest share of the active audience.
What other brands do Merci (company) fans also like?
Beyond Merci (company) itself, the audience over-indexes on Rachel Ashwell (300.37×), Shimmer and Shine (107.75×), Stance (50.53×), and Armour (23.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Merci (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.