Fox Audience in Germany
Fox has an estimated audience of 748,195 people in Germany. 53.5% are female, 46.5% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: The Nice Guys, Progressive rock, Stradivarius, Timo Hildebrand, Goop.
The average Fox fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include The Nice Guys, Progressive rock, Stradivarius, with strongest over-indexing on The Nice Guys (12.76× the country average). Demographically, the Fox audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Fox fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 34.9 |
| Estimated audience size | 748,195 |
Audience persona
The typical Fox fan in Germany is balanced, around 34.9 years old, with strong Sustainability tendencies and a notable affinity for The Nice Guys.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 148,237 | 0.91× |
| Bayern | 138,693 | 1.15× |
| Baden-Württemberg | 116,770 | 1.14× |
| Hessen | 71,592 | 1.26× |
| Niedersachsen | 60,671 | 0.83× |
| Sachsen | 44,460 | 1.21× |
| Rheinland-Pfalz | 39,087 | 1.04× |
| Berlin | 33,018 | 0.99× |
| Thüringen | 26,512 | 1.39× |
| Brandenburg | 21,142 | 0.91× |
| Schleswig-Holstein | 20,797 | 0.77× |
| Sachsen-Anhalt | 19,121 | 0.99× |
| Mecklenburg-Vorpommern | 13,720 | 0.96× |
| Hamburg | 12,920 | 0.76× |
| Saarland | 8,191 | 0.89× |
| Bremen | 5,043 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Nice Guys | 12.76× | Movies & TV |
| Progressive rock | 2.26× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Timo Hildebrand | 10.82× | Sports |
| Goop | 8.74× | Internet & Social Media |
| Urban horticulture | 1.78× | Home & Garden |
| Natural rubber | 2.29× | Cars & Mobility |
| Este, Veneto | 2.39× | Travel & Leisure |
| Kodi (software) | 2.54× | Technology & Electronics |
| Personalised Gifts | 1.54× | Home & Garden |
| Loincloth | 2.32× | Fashion & Accessoires |
| KLIX (AM) | 2.02× | Music & Radio |
| The Guild | 24.38× | Movies & TV |
| Škoda Kodiaq | 1.51× | Cars & Mobility |
| Google Home | 3.85× | Technology & Electronics |
| Hawesko | 2.46× | Food & Beverages |
| Hauptschule | 4.96× | Kids & Family |
| Esra Erol | 3.59× | Movies & TV |
| Stucco | 1.62× | Home & Garden |
| Google Photos | 1.71× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.53 |
| Sports Activity | POWER | 1.33 |
| Tradition | CONSERVATISM | 1.33 |
| Individualism | JOY | 1.3 |
| Patriotism | CONSERVATISM | 1.29 |
| DIY Mentality | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| United Kingdom | 7.4% |
| Italy | 5.9% |
See Fox audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fox have in Germany?
Fox has an estimated audience of 748,195 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fox fans?
53.5% of Fox fans are female, 46.5% are male, with an average age of 34.9 years.
Which brands do Fox fans like most?
Fox fans show strongest brand affinity for The Nice Guys (12.76×), Progressive rock (2.26×), and Stradivarius (1.97×) over the country average.
Where do Fox fans live in Germany?
Fox fans in Germany are most concentrated in Nordrhein-Westfalen (reach 148,237), Bayern (reach 138,693), and Baden-Württemberg (reach 116,770). These three regions account for the largest share of the active audience.
What other brands do Fox fans also like?
Beyond Fox itself, the audience over-indexes on Progressive rock (2.26×), Stradivarius (1.97×), Timo Hildebrand (10.82×), and Goop (8.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.