Rascasse Audience Intelligence

Fox Audience in United States

A data profile of the people who buy, follow and care about Fox in United States — modelled from more than twelve digital signal sources. Fox has an estimated audience of 6,946,233 people in United States.

#3043among Topic in United States#124in Pets & Animals

The average Fox fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Steve Irwin, Reddit, Simon Helberg, with strongest over-indexing on Steve Irwin (6.77× the country average).

Demographically, the Fox audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fox fan in United States is more female, around 39.9 years old, with strong Extroversion tendencies and a notable affinity for Steve Irwin.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fox profile in United States.

Audience size
6.9M
in United States
Gender
57.1%♀
42.9% male
Age
39.9
average years
Country rank
#5056
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fox fans

57.1% are female, 42.9% are male, average age 39.9.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Fox audience in United States
MetricValue
Female57.1%
Male42.9%
Average age39.9
Estimated audience size6,946,233
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Fox audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3918%
40-4922%
50+22%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Fox audience comes from United States.

Worldwide audience distribution share by country for Fox
CountryShare
United States26.0%
United Kingdom7.4%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fox audience in United States is strongest.

Fig. 05

Top regions by affinity

Fox fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K1.59×
02Montana~30K1.34×
03West Virginia~40K1.26×
04Idaho~40K1.23×
05Maine~30K1.22×
06Vermont~10K1.21×
07Nebraska~40K1.17×
08New Hampshire~30K1.16×
09Pennsylvania~300K1.12×
10Tennessee~200K1.11×
11South Dakota~20K1.11×
12South Carolina~100K1.09×
13Minnesota~100K1.06×
14Utah~70K1.06×
15Ohio~200K1.04×
16Alabama~100K1.04×
17Colorado~100K1.03×
18Louisiana~90K1.03×
19Oregon~80K1.03×
20Rhode Island~20K1.03×
21Arizona~100K1.02×
22Virginia~200K1.01×
23Missouri~100K1.01×
24Mississippi~60K1.01×
25North Carolina~200K1.00×
26Iowa~60K1.00×
27Washington~100K0.97×
28Indiana~100K0.97×
29Connecticut~70K0.97×
30Kansas~50K0.97×
31Kentucky~80K0.95×
32Florida~400K0.94×
33New Mexico~30K0.94×
34Wisconsin~100K0.93×
35North Dakota~10K0.93×
36Delaware~20K0.92×
37Michigan~200K0.91×
38New Jersey~200K0.91×
39Arkansas~50K0.91×
40Oklahoma~70K0.90×
41Massachusetts~100K0.88×
42Georgia~200K0.87×
43Nevada~60K0.85×
44Maryland~100K0.82×
45New York~300K0.79×
46Hawaii~20K0.78×
47Texas~500K0.77×
48Illinois~200K0.75×
49Washington, District of Columbia~10K0.69×
50California~500K0.67×
Fig. 06

Affinity by region

Affinity by region — Fox, United States
0.67×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fox audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fox audience
#·InterestCategoryAffinity×
01Simon HelbergMovies & TV10.91×
02Steve IrwinMovies & TV6.77×
03JoJo SiwaMovies & TV4.83×
04FlightAwareTravel & Leisure3.69×
05Vikings (TV series)Movies & TV2.24×
06Talk radioMusic & Radio1.95×
07Movie theaterMovies & TV1.92×
08DemocracyPolitics & Society1.87×
09CBS SportsMovies & TV1.85×
10Creative CommonsTechnology & Electronics1.84×
11Diaper bagKids & Family1.81×
12FandomLiterature1.78×
13MetaphysicsBusiness & Career1.76×
14Britney SpearsMusic & Radio1.66×
15Stranger ThingsMovies & TV1.64×
16Made in USABusiness & Career1.62×
17RedditInternet & Social Media1.60×
18DonationBusiness & Career1.58×
19GeneticsKids & Family1.52×
20FolklorePolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fox audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fox audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.42×
PatriotismCONSERVATISM1.42×
Community OrientationOPEN1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fox audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Healthy LifestyleBALANCE0.86×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fox have in United States?

Fox has an estimated audience of 6,946,233 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fox fans?

57.1% of Fox fans are female, 42.9% are male, with an average age of 39.9 years.

03

Which brands do Fox fans like most?

Fox fans show strongest brand affinity for Steve Irwin (6.77×), Reddit (1.6×), and Simon Helberg (10.91×) over the country average.

04

Where do Fox fans live in United States?

Fox fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Fox fans also like?

Beyond Fox itself, the audience over-indexes on Reddit (1.6×), Simon Helberg (10.91×), FlightAware (3.69×), and JoJo Siwa (4.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Fox audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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