Fox Audience in United States

Fox logo

Fox has an estimated audience of 6,946,233 people in United States. 57.1% are female, 42.9% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Israel, Nebraska Cornhuskers football, Whataburger, Jeep Wagoneer, Jesse Plemons.

The average Fox fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Nebraska Cornhuskers football, Whataburger, with strongest over-indexing on Israel (2.82× the country average). Demographically, the Fox audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Fox fans

Demographic split for Fox audience in United States
MetricValue
Female57.1%
Male42.9%
Average age39.9
Estimated audience size6,946,233

Audience persona

The typical Fox fan in United States is more female, around 39.9 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Fox in United States
RegionReachAffinity
California533,1520.7×
Texas480,0840.8×
Florida449,1670.96×
New York322,4220.83×
Pennsylvania271,1381.16×
Ohio230,3271.08×
North Carolina217,2961.04×
Georgia193,2110.9×
Illinois182,7320.79×
Virginia174,2791.03×
Michigan169,9150.94×
New Jersey167,8550.95×
Tennessee159,0381.14×
Arizona146,9151.04×
Washington141,0481.01×
Indiana125,3580.99×
Massachusetts124,7520.91×
South Carolina117,6391.13×
Colorado117,0471.07×
Missouri114,9931.03×
Minnesota106,4431.07×
Alabama100,3141.03×
Maryland100,1160.84×
Wisconsin97,4520.93×
Louisiana91,1621.02×
Oregon83,3811.05×
Kentucky81,0240.93×
Oklahoma69,5890.9×
Connecticut68,1900.98×
Utah66,9031.08×
Nevada58,4420.87×
Mississippi56,9000.99×
Iowa56,0290.98×
Kansas53,2890.97×
Arkansas50,5490.88×
Idaho41,7101.2×
Nebraska40,0141.15×
West Virginia39,2351.21×
New Mexico32,0230.92×
New Hampshire31,1131.14×
Maine30,0011.21×
Montana25,2261.31×
Hawaii22,7910.76×
Rhode Island21,9930.99×
Alaska21,7851.47×
Delaware17,1210.89×
South Dakota15,8230.99×
Washington, District of Columbia14,4530.69×
Vermont14,3741.18×
North Dakota12,5370.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fox audience
BrandAffinityCategory
Israel2.82×Travel & Leisure
Nebraska Cornhuskers football3.61×Sports
Whataburger1.62×Food & Beverages
Jeep Wagoneer3.54×Cars & Mobility
Jesse Plemons2.11×Movies & TV
Jeep Grand Cherokee (WJ)3.39×Cars & Mobility
Glossier2.7×Beauty & Wellness
Shiba Inu3.35×Pets & Animals
San Jacinto, California5.49×Travel & Leisure
Cleveland Clinic2.45×Health
Urban horticulture1.52×Home & Garden
Hocus Pocus2×Movies & TV
Home staging2.18×Home & Garden
Hayward, California4.5×Travel & Leisure
Grammarly1.92×Business & Career
Charlamagne Tha God3.83×Movies & TV
Nipsey Hussle2.2×Music & Radio
Chromebook2.07×Technology & Electronics
Jaws1.99×Movies & TV
Captain America (1990 film)1.64×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fox audience
TraitClusterScore
ExtroversionTHRILL1.71
Community OrientationOPEN1.18
Social Media UsageJOY1.18
TraditionCONSERVATISM1.18
IndulgenceJOY1.16
Urban LifestyleOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for Fox
CountryShare
United States26.1%
United Kingdom7.4%
Italy5.9%

See Fox audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Fox have in United States?

Fox has an estimated audience of 6,946,233 people in United States, concentrated in California and Texas.

What is the gender split and age of Fox fans?

57.1% of Fox fans are female, 42.9% are male, with an average age of 39.9 years.

Which brands do Fox fans like most?

Fox fans show strongest brand affinity for Israel (2.82×), Nebraska Cornhuskers football (3.61×), and Whataburger (1.62×) over the country average.

Where do Fox fans live in United States?

Fox fans in United States are most concentrated in California (reach 533,152), Texas (reach 480,084), and Florida (reach 449,167). These three regions account for the largest share of the active audience.

What other brands do Fox fans also like?

Beyond Fox itself, the audience over-indexes on Nebraska Cornhuskers football (3.61×), Whataburger (1.62×), Jeep Wagoneer (3.54×), and Jesse Plemons (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.