Grand Valley State University Audience in United States

Grand Valley State University logo

Grand Valley State University has an estimated audience of 1,446,073 people in United States. 65.3% are female, 34.7% are male, average age 39.4. Top regions: Michigan, Illinois, Ohio. Top brand affinities: Laguna (province), JTV (Indonesia), Sinaloa, Mount Kilimanjaro, Jesse Plemons.

The average Grand Valley State University fan in United States is 39.4 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, Illinois, Ohio. Top brand affinities include Laguna (province), JTV (Indonesia), Sinaloa, with strongest over-indexing on Laguna (province) (16× the country average). Demographically, the Grand Valley State University audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Grand Valley State University fans

Demographic split for Grand Valley State University audience in United States
MetricValue
Female65.3%
Male34.7%
Average age39.4
Estimated audience size1,446,073

Audience persona

The typical Grand Valley State University fan in United States is more female, around 39.4 years old, with strong Extroversion tendencies and a notable affinity for Laguna (province).

Top regions in United States

Top regions ranked by reach for Grand Valley State University in United States
RegionReachAffinity
Michigan790,65520.91×
Illinois137,7682.86×
Ohio63,4181.42×
Indiana59,4502.25×
Texas46,7390.38×
California44,9910.28×
Florida39,7760.41×
Wisconsin29,8111.37×
New York29,7450.37×
Pennsylvania24,6570.51×
Georgia22,1870.5×
North Carolina20,6660.47×
Minnesota18,7840.91×
Virginia18,5940.53×
Missouri16,7870.72×
Colorado15,9990.7×
Tennessee15,7660.54×
Arizona13,1360.44×
Massachusetts12,8960.45×
Iowa12,4991.05×
New Jersey12,3600.34×
Maryland11,5890.47×
Washington10,5440.36×
Kentucky9,4480.52×
South Carolina9,1650.42×
Kansas8,6520.76×
Alabama8,4110.42×
Louisiana6,7250.36×
Arkansas6,7200.56×
Connecticut6,3430.44×
Oklahoma6,2290.39×
Nebraska6,1120.84×
Oregon5,5540.34×
Utah4,8390.37×
Mississippi4,2750.36×
Nevada4,2570.3×
Washington, District of Columbia3,2410.75×
West Virginia2,9870.44×
Idaho2,5820.36×
New Mexico2,5060.35×
Hawaii2,4670.4×
South Dakota2,2610.68×
New Hampshire2,1030.37×
Maine1,9860.38×
Montana1,8660.47×
North Dakota1,6340.55×
Rhode Island1,5550.34×
Alaska1,4630.47×
Delaware1,2960.32×
Vermont1,0200.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grand Valley State University audience
BrandAffinityCategory
Laguna (province)16×
JTV (Indonesia)7.84×
Sinaloa3.77×Travel & Leisure
Mount Kilimanjaro17.18×Travel & Leisure
Jesse Plemons3.37×Movies & TV
Progressive rock2.05×Music & Radio
JDSU2.59×Business & Career
Nationality1.78×Politics & Society
Staycation2.66×Home & Garden
Nebraska Cornhuskers football2.83×Sports
Mangaka3.15×Literature
Nebraska1.77×Travel & Leisure
Elsword10.47×Games
Charlamagne Tha God5.86×Movies & TV
Urban horticulture2.17×Home & Garden
Pro-Ject2.41×Music & Radio
Noodle (Gorillaz)1.92×Music & Radio
South Asian cuisine4.68×Food & Beverages
Grammarly2.18×Business & Career
Home staging2.1×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grand Valley State University audience
TraitClusterScore
ExtroversionTHRILL1.31
Community OrientationOPEN1.3
Family OrientationCONSERVATISM1.2
PatriotismCONSERVATISM1.11
Price SensitivityPREMIUM1.11
MindfulnessBALANCE1.08

Worldwide distribution

Worldwide audience distribution share by country for Grand Valley State University
CountryShare
United States63.7%
United Kingdom6.3%
Canada3.4%

See Grand Valley State University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Grand Valley State University have in United States?

Grand Valley State University has an estimated audience of 1,446,073 people in United States, concentrated in Michigan and Illinois.

What is the gender split and age of Grand Valley State University fans?

65.3% of Grand Valley State University fans are female, 34.7% are male, with an average age of 39.4 years.

Which brands do Grand Valley State University fans like most?

Grand Valley State University fans show strongest brand affinity for Laguna (province) (16×), JTV (Indonesia) (7.84×), and Sinaloa (3.77×) over the country average.

Where do Grand Valley State University fans live in United States?

Grand Valley State University fans in United States are most concentrated in Michigan (reach 790,655), Illinois (reach 137,768), and Ohio (reach 63,418). These three regions account for the largest share of the active audience.

What other brands do Grand Valley State University fans also like?

Beyond Grand Valley State University itself, the audience over-indexes on JTV (Indonesia) (7.84×), Sinaloa (3.77×), Mount Kilimanjaro (17.18×), and Jesse Plemons (3.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grand Valley State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.