Rascasse Audience Intelligence

Grand Valley State University Audience in United States

A data profile of the people who buy, follow and care about Grand Valley State University in United States — modelled from more than twelve digital signal sources. Grand Valley State University has an estimated audience of 1,446,073 people in United States.

#91among University in United States#1533among POI in United States#1270in Business & Career

The average Grand Valley State University fan in United States is 39.4 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, Illinois, Ohio.

Top brand affinities include Detroit Tigers, Detroit Red Wings, Dominican Republic, with strongest over-indexing on Detroit Tigers (10.52× the country average).

Demographically, the Grand Valley State University audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grand Valley State University fan in United States is more female, around 39.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Detroit Tigers.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grand Valley State University profile in United States.

Audience size
1.4M
in United States
Gender
65.3%♀
34.7% male
Age
39.4
average years
Country rank
#18255
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grand Valley State University fans

65.3% are female, 34.7% are male, average age 39.4.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Grand Valley State University audience in United States
MetricValue
Female65.3%
Male34.7%
Average age39.4
Estimated audience size1,446,073
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Grand Valley State University audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4921%
50+22%
Fig. 04

Worldwide distribution

63.7%

of the worldwide Grand Valley State University audience comes from United States.

Worldwide audience distribution share by country for Grand Valley State University
CountryShare
United States63.7%
United Kingdom6.3%
Canada3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grand Valley State University audience in United States is strongest.

Fig. 05

Top regions by affinity

Grand Valley State University fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~900K22.70×
02Illinois~100K2.66×
03Indiana~60K2.10×
04Ohio~60K1.29×
05Wisconsin~30K1.27×
06Iowa~10K1.03×
07Minnesota~20K0.86×
08South Dakota~3K0.82×
09Nebraska~6K0.81×
10North Dakota~2K0.77×
11Kansas~9K0.76×
12Washington, District of Columbia~3K0.74×
13Alaska~2K0.72×
14Missouri~20K0.71×
15Vermont~2K0.70×
16Montana~3K0.69×
17Colorado~10K0.65×
18West Virginia~4K0.61×
19Rhode Island~3K0.60×
20Delaware~2K0.60×
21Kentucky~10K0.59×
22Arkansas~7K0.58×
23Hawaii~4K0.58×
24Maine~3K0.58×
25New Hampshire~3K0.57×
26Idaho~4K0.55×
27Tennessee~20K0.54×
28New Mexico~4K0.53×
29Mississippi~6K0.52×
30Pennsylvania~20K0.51×
31Connecticut~7K0.50×
32Virginia~20K0.49×
33Georgia~20K0.47×
34North Carolina~20K0.47×
35Maryland~10K0.47×
36South Carolina~10K0.47×
37Alabama~9K0.47×
38Oklahoma~8K0.47×
39Arizona~10K0.46×
40Utah~6K0.46×
41Massachusetts~10K0.45×
42Louisiana~8K0.45×
43Oregon~7K0.43×
44Nevada~6K0.42×
45Washington~10K0.39×
46Florida~40K0.38×
47Texas~40K0.36×
48New Jersey~10K0.36×
49New York~30K0.34×
50California~40K0.27×
Fig. 06

Affinity by region

Affinity by region — Grand Valley State University, United States
0.27×1.00×22.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grand Valley State University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grand Valley State University audience
#·InterestCategoryAffinity×
01Detroit Red WingsSports17.18×
02Lake MichiganTravel & Leisure11.30×
03Detroit TigersSports10.52×
04Dominican RepublicTravel & Leisure9.21×
05Brookes BrothersMusic & Radio8.30×
06Michigan State UniversityBusiness & Career8.05×
07Outlet storeShopping5.60×
08Michigan LotteryGames4.70×
09Detroit PistonsSports4.37×
10Detroit LionsSports4.24×
11FedExBusiness & Career3.55×
12Discount storesShopping3.29×
13Mortgage loansBusiness & Career3.04×
14SubwayFood & Beverages2.49×
15Shopping mallsShopping2.49×
16PinterestInternet & Social Media2.42×
17Planet FitnessSports2.33×
18McDonald'sFood & Beverages2.17×
19AirbnbTravel & Leisure2.12×
20FurnitureHome & Garden1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grand Valley State University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grand Valley State University audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.06×
Family OrientationCONSERVATISM1.84×
PatriotismCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grand Valley State University audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Pet OwnershipJOY0.83×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grand Valley State University have in United States?

Grand Valley State University has an estimated audience of 1,446,073 people in United States, concentrated in Michigan and Illinois.

02

What is the gender split and age of Grand Valley State University fans?

65.3% of Grand Valley State University fans are female, 34.7% are male, with an average age of 39.4 years.

03

Which brands do Grand Valley State University fans like most?

Grand Valley State University fans show strongest brand affinity for Detroit Tigers (10.52×), Detroit Red Wings (17.18×), and Dominican Republic (9.21×) over the country average.

04

Where do Grand Valley State University fans live in United States?

Grand Valley State University fans in United States are most concentrated in Michigan (reach ~900K), Illinois (reach ~100K), and Ohio (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Grand Valley State University fans also like?

Beyond Grand Valley State University itself, the audience over-indexes on Detroit Red Wings (17.18×), Dominican Republic (9.21×), Lake Michigan (11.3×), and Pinterest (2.42×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Grand Valley State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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