Rascasse Audience Intelligence

Milwaukee Audience in United States

A data profile of the people who buy, follow and care about Milwaukee in United States — modelled from more than twelve digital signal sources. Milwaukee has an estimated audience of 15,348,468 people in United States.

#43among Region in United States#124among POI in United States#197in Travel & Leisure

The average Milwaukee fan in United States is 41.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Wisconsin, Texas.

Top brand affinities include Superman, Planet Fitness, Milwaukee Brewers, with strongest over-indexing on Superman (1.73× the country average).

Demographically, the Milwaukee audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Milwaukee fan in United States is more male, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Milwaukee profile in United States.

Audience size
15.3M
in United States
Gender
33.9%♀
66.1% male
Age
41.4
average years
Country rank
#2269
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Milwaukee fans

33.9% are female, 66.1% are male, average age 41.4.

Fig. 02

Gender split

33.9%
Female
66.1%
Male
Demographic split for Milwaukee audience in United States
MetricValue
Female33.9%
Male66.1%
Average age41.4
Estimated audience size15,348,468
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Milwaukee audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4922%
50+25%
Fig. 04

Worldwide distribution

47.6%

of the worldwide Milwaukee audience comes from United States.

Worldwide audience distribution share by country for Milwaukee
CountryShare
United States47.6%
United Kingdom4.2%
Germany3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Milwaukee audience in United States is strongest.

Fig. 05

Top regions by affinity

Milwaukee fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~1M5.28×
02North Dakota~50K1.59×
03South Dakota~50K1.44×
04Iowa~200K1.42×
05Illinois~700K1.34×
06Nebraska~100K1.32×
07Wyoming~30K1.22×
08Minnesota~300K1.20×
09Montana~50K1.19×
10Indiana~300K1.16×
11Maine~60K1.15×
12Kansas~100K1.14×
13Idaho~80K1.10×
14Missouri~300K1.07×
15Vermont~30K1.04×
16Mississippi~100K1.03×
17Michigan~400K1.02×
18Utah~100K1.02×
19Alaska~30K0.99×
20Tennessee~300K0.96×
21New Mexico~70K0.95×
22Kentucky~200K0.94×
23Arkansas~100K0.91×
24West Virginia~60K0.88×
25Texas~1M0.86×
26Ohio~400K0.86×
27Colorado~200K0.84×
28Washington~300K0.82×
29Oklahoma~100K0.82×
30New Hampshire~50K0.82×
31California~1.5M0.80×
32Arizona~200K0.80×
33Pennsylvania~400K0.79×
34Alabama~200K0.79×
35Louisiana~200K0.79×
36Georgia~400K0.76×
37North Carolina~300K0.74×
38Nevada~100K0.73×
39Virginia~300K0.71×
40Massachusetts~200K0.70×
41Oregon~100K0.70×
42New York~600K0.69×
43Connecticut~100K0.69×
44Hawaii~50K0.69×
45Florida~700K0.67×
46South Carolina~200K0.67×
47New Jersey~200K0.62×
48Maryland~200K0.62×
49Washington, District of Columbia~30K0.60×
50Rhode Island~30K0.59×
Fig. 06

Affinity by region

Affinity by region — Milwaukee, United States
0.59×1.00×5.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Milwaukee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Milwaukee audience
#·InterestCategoryAffinity×
01FunkoKids & Family4.12×
02Milwaukee BrewersSports3.93×
03Touring motorcycleCars & Mobility3.76×
04SaxophoneMusic & Radio3.55×
05ClarinetMusic & Radio3.54×
06Multi-toolHome & Garden3.39×
07Custom motorcycleCars & Mobility3.17×
08Lawn mowerHome & Garden2.85×
09Renewable energyBusiness & Career2.62×
10Bass guitarMusic & Radio2.57×
11Mechanical engineeringBusiness & Career2.49×
12PlumbingHome & Garden2.48×
13Solar energyHome & Garden2.41×
14Planet FitnessSports2.31×
15FedExBusiness & Career2.22×
16Electric guitarMusic & Radio2.20×
17SupermanMovies & TV1.73×
18Mortgage loansBusiness & Career1.67×
19Musical instrumentMusic & Radio1.59×
20SubwayFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Milwaukee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Milwaukee audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.00×
Convenience OrientationPREMIUM1.58×
Need for SecurityCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Milwaukee audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.69×
Pet OwnershipJOY0.77×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Milwaukee have in United States?

Milwaukee has an estimated audience of 15,348,468 people in United States, concentrated in California and Wisconsin.

02

What is the gender split and age of Milwaukee fans?

33.9% of Milwaukee fans are female, 66.1% are male, with an average age of 41.4 years.

03

Which brands do Milwaukee fans like most?

Milwaukee fans show strongest brand affinity for Superman (1.73×), Planet Fitness (2.31×), and Milwaukee Brewers (3.93×) over the country average.

04

Where do Milwaukee fans live in United States?

Milwaukee fans in United States are most concentrated in California (reach ~1.5M), Wisconsin (reach ~1M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Milwaukee fans also like?

Beyond Milwaukee itself, the audience over-indexes on Planet Fitness (2.31×), Milwaukee Brewers (3.93×), Bass guitar (2.57×), and Plumbing (2.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Milwaukee audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Milwaukee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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