Milwaukee Audience in United States

Milwaukee logo

Milwaukee has an estimated audience of 15,348,468 people in United States. 33.9% are female, 66.1% are male, average age 41.4. Top regions: California, Texas, Wisconsin. Top brand affinities: Goop, Governor of Michigan, Wok, Vocal harmony, Grinch.

The average Milwaukee fan in United States is 41.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Wisconsin. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (12.43× the country average). Demographically, the Milwaukee audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Milwaukee fans

Demographic split for Milwaukee audience in United States
MetricValue
Female33.9%
Male66.1%
Average age41.4
Estimated audience size15,348,468

Audience persona

The typical Milwaukee fan in United States is more male, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Milwaukee in United States
RegionReachAffinity
California1,426,3860.85×
Texas1,158,5930.88×
Wisconsin1,045,8484.53×
Florida757,8040.73×
Illinois738,1211.44×
New York641,3100.75×
Pennsylvania432,4200.84×
Michigan423,8621.06×
Ohio420,3330.89×
Georgia378,0600.8×
North Carolina362,2880.78×
Indiana345,1771.23×
Tennessee287,1890.93×
Minnesota278,6141.27×
Virginia277,4310.74×
Washington273,2300.89×
Missouri273,1031.1×
New Jersey263,3020.67×
Arizona256,4110.82×
Massachusetts217,7420.72×
Colorado211,9600.88×
Iowa189,5961.5×
Kentucky182,4510.95×
Maryland167,1580.63×
Alabama164,8420.77×
South Carolina159,4140.69×
Louisiana154,8850.78×
Utah145,0131.06×
Kansas144,4431.19×
Oklahoma143,4070.84×
Oregon127,4830.72×
Arkansas114,3540.9×
Mississippi114,1030.9×
Nevada111,4320.75×
Connecticut109,7790.71×
Nebraska103,0491.34×
Idaho85,4381.11×
New Mexico71,8380.93×
Maine64,9051.18×
West Virginia59,3340.83×
Montana49,8671.17×
South Dakota49,2201.39×
North Dakota48,6251.54×
New Hampshire48,1990.8×
Hawaii43,3220.66×
Washington, District of Columbia30,7840.67×
Alaska29,1040.89×
Rhode Island27,7380.57×
Vermont26,8891×
Wyoming26,0331.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Milwaukee audience
BrandAffinityCategory
Goop12.43×Internet & Social Media
Governor of Michigan14.04×Politics & Society
Wok11.57×Food & Beverages
Vocal harmony7.58×Music & Radio
Grinch6.28×Movies & TV
headspace13.25×Health
Google Home9.08×Technology & Electronics
Cherish (group)15.05×Music & Radio
Grace Slick11.81×Music & Radio
Hibachi10.54×Food & Beverages
Dog breed1.52×Pets & Animals
El Paso County, Colorado15.22×Travel & Leisure
Hipster10.85×Politics & Society
Combat sport1.71×Sports
No Escape (1994 film)11.67×Movies & TV
Gift registry13.01×Kids & Family
Guitarist (magazine)11.36×Music & Radio
Fairy godmother7.32×Literature
Kikar HaShabbat16×News
TV Fanatic9.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Milwaukee audience
TraitClusterScore
PatriotismCONSERVATISM1.37
DIY MentalityTHRILL1.32
Early Adopter MentalityPOWER1.3
Need for SecurityCONSERVATISM1.28
ExtroversionTHRILL1.21
Urban LifestyleOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Milwaukee
CountryShare
United States47.8%
United Kingdom4.2%
Germany3.9%

See Milwaukee audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Milwaukee have in United States?

Milwaukee has an estimated audience of 15,348,468 people in United States, concentrated in California and Texas.

What is the gender split and age of Milwaukee fans?

33.9% of Milwaukee fans are female, 66.1% are male, with an average age of 41.4 years.

Which brands do Milwaukee fans like most?

Milwaukee fans show strongest brand affinity for Goop (12.43×), Governor of Michigan (14.04×), and Wok (11.57×) over the country average.

Where do Milwaukee fans live in United States?

Milwaukee fans in United States are most concentrated in California (reach 1,426,386), Texas (reach 1,158,593), and Wisconsin (reach 1,045,848). These three regions account for the largest share of the active audience.

What other brands do Milwaukee fans also like?

Beyond Milwaukee itself, the audience over-indexes on Governor of Michigan (14.04×), Wok (11.57×), Vocal harmony (7.58×), and Grinch (6.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Milwaukee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.