Rascasse Audience Intelligence

Indiana Audience in United States

A data profile of the people who buy, follow and care about Indiana in United States — modelled from more than twelve digital signal sources. Indiana has an estimated audience of 23,181,012 people in United States.

#34among Region in United States#71among POI in United States#121in Travel & Leisure

The average Indiana fan in United States is 43.3 years old, balanced, and lives primarily in Indiana.

The audience is concentrated in Indiana, California, Texas.

Top brand affinities include FedEx, Mortgage loans, Lottery, with strongest over-indexing on FedEx (2.38× the country average).

Demographically, the Indiana audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indiana fan in United States is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indiana profile in United States.

Audience size
23.2M
in United States
Gender
53.7%♀
46.3% male
Age
43.3
average years
Country rank
#1354
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indiana fans

53.7% are female, 46.3% are male, average age 43.3.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Indiana audience in United States
MetricValue
Female53.7%
Male46.3%
Average age43.3
Estimated audience size23,181,012
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Indiana audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3918%
40-4923%
50+30%
Fig. 04

Worldwide distribution

69.2%

of the worldwide Indiana audience comes from United States.

Worldwide audience distribution share by country for Indiana
CountryShare
United States69.2%
India6.4%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indiana audience in United States is strongest.

Fig. 05

Top regions by affinity

Indiana fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~3.5M8.38×
02Kentucky~400K1.37×
03Illinois~1M1.36×
04Ohio~800K1.17×
05Pennsylvania~900K1.10×
06Iowa~200K1.09×
07Michigan~700K1.08×
08Nebraska~100K0.99×
09Alabama~300K0.96×
10Tennessee~400K0.94×
11Washington, District of Columbia~60K0.93×
12Florida~1.5M0.92×
13Georgia~700K0.92×
14Virginia~500K0.91×
15Wisconsin~300K0.90×
16Missouri~300K0.87×
17West Virginia~90K0.87×
18Arizona~400K0.86×
19Mississippi~200K0.86×
20Massachusetts~400K0.84×
21North Carolina~600K0.83×
22South Carolina~300K0.83×
23Kansas~200K0.83×
24Texas~1.5M0.82×
25Colorado~300K0.82×
26Louisiana~200K0.82×
27Connecticut~200K0.82×
28Arkansas~200K0.82×
29Maryland~300K0.81×
30Oregon~200K0.81×
31Oklahoma~200K0.81×
32South Dakota~40K0.81×
33New York~1M0.80×
34New Jersey~500K0.80×
35Alaska~40K0.80×
36Minnesota~300K0.79×
37Utah~200K0.77×
38Washington~400K0.76×
39Idaho~90K0.76×
40California~2M0.75×
41New Hampshire~70K0.75×
42Maine~60K0.74×
43Delaware~50K0.74×
44North Dakota~40K0.74×
45Nevada~200K0.73×
46Hawaii~70K0.73×
47Rhode Island~50K0.72×
48Montana~50K0.72×
49Vermont~30K0.70×
50New Mexico~80K0.69×
Fig. 06

Affinity by region

Affinity by region — Indiana, United States
0.69×1.00×8.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indiana audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indiana audience
#·InterestCategoryAffinity×
01LotteryGames3.79×
02FedExBusiness & Career2.38×
03Weather forecastingHome & Garden2.27×
04Real propertyHome & Garden2.08×
05Solar energyHome & Garden2.04×
06NASDAQBusiness & Career1.99×
07InnovationBusiness & Career1.92×
08Made in USABusiness & Career1.84×
09Renewable energyBusiness & Career1.83×
10MeteorologyHome & Garden1.78×
11Mortgage loansBusiness & Career1.77×
12AuctionShopping1.75×
13GeneticsKids & Family1.74×
14Discount storesShopping1.65×
15Vehicle insuranceCars & Mobility1.62×
16DentistryBusiness & Career1.61×
17WeatherHome & Garden1.58×
18LodgingTravel & Leisure1.55×
19Pizza HutFood & Beverages1.54×
20Fox News ChannelMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indiana audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indiana audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.91×
Community OrientationOPEN1.45×
Convenience OrientationPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indiana audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Luxury OrientationPREMIUM0.81×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indiana have in United States?

Indiana has an estimated audience of 23,181,012 people in United States, concentrated in Indiana and California.

02

What is the gender split and age of Indiana fans?

53.7% of Indiana fans are female, 46.3% are male, with an average age of 43.3 years.

03

Which brands do Indiana fans like most?

Indiana fans show strongest brand affinity for FedEx (2.38×), Mortgage loans (1.77×), and Lottery (3.79×) over the country average.

04

Where do Indiana fans live in United States?

Indiana fans in United States are most concentrated in Indiana (reach ~3.5M), California (reach ~2M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Indiana fans also like?

Beyond Indiana itself, the audience over-indexes on Mortgage loans (1.77×), Lottery (3.79×), Real property (2.08×), and Pizza Hut (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Indiana audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indiana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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