Indiana Audience in United States

Indiana logo

Indiana has an estimated audience of 23,181,012 people in United States. 53.7% are female, 46.3% are male, average age 43.3. Top regions: Indiana, California, Texas. Top brand affinities: Israel, Bank account, Jeep Wagoneer, N1 road (South Africa), Acoustic music.

The average Indiana fan in United States is 43.3 years old, balanced, and lives primarily in Indiana. The audience is concentrated in Indiana, California, Texas. Top brand affinities include Israel, Bank account, Jeep Wagoneer, with strongest over-indexing on Israel (4.7× the country average). Demographically, the Indiana audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Indiana fans

Demographic split for Indiana audience in United States
MetricValue
Female53.7%
Male46.3%
Average age43.3
Estimated audience size23,181,012

Audience persona

The typical Indiana fan in United States is balanced, around 43.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Indiana in United States
RegionReachAffinity
Indiana3,856,5259.11×
California1,901,5580.75×
Texas1,684,1050.85×
Florida1,529,6110.97×
Illinois1,111,8871.44×
New York1,110,8640.86×
Ohio831,8641.16×
Pennsylvania721,2470.92×
Michigan667,5501.1×
Georgia665,4840.93×
North Carolina585,8680.84×
Virginia522,6780.93×
New Jersey480,1620.81×
Tennessee438,0030.94×
Arizona427,8050.9×
Kentucky407,7121.4×
Massachusetts397,5760.87×
Washington356,8220.77×
Missouri326,0080.87×
Maryland319,6540.8×
Wisconsin301,9680.87×
Colorado300,3730.82×
Alabama299,3600.92×
South Carolina277,1440.79×
Minnesota265,0000.8×
Louisiana235,8690.79×
Oregon208,3170.78×
Iowa205,5821.08×
Oklahoma195,4690.76×
Connecticut190,1500.82×
Nevada164,4360.73×
Utah158,2590.76×
Arkansas149,5860.78×
Mississippi143,9150.75×
Kansas143,0260.78×
Nebraska113,7530.98×
Idaho87,3320.75×
West Virginia82,2150.76×
New Mexico72,0910.62×
Hawaii66,5170.67×
New Hampshire64,8710.71×
Washington, District of Columbia63,5670.91×
Maine59,2020.71×
Rhode Island51,7700.7×
Delaware44,2730.69×
Montana41,3070.64×
Alaska38,0190.77×
South Dakota37,3370.7×
North Dakota31,4210.66×
Vermont26,4660.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indiana audience
BrandAffinityCategory
Israel4.7×Travel & Leisure
Bank account2.45×Business & Career
Jeep Wagoneer3.52×Cars & Mobility
N1 road (South Africa)2.05×Travel & Leisure
Acoustic music2.1×Music & Radio
Notre Dame Fighting Irish football2.29×Sports
Home staging2.01×Home & Garden
Naperville, Illinois2.91×Travel & Leisure
Hebe2.14×Home & Garden
Hocus Pocus1.51×Movies & TV
Jack Skellington2.21×Movies & TV
Jeep Grand Cherokee (WJ)1.9×Cars & Mobility
Ellen Burstyn2.67×Movies & TV
Naomi Scott1.7×Movies & TV
Chili con carne2.23×Food & Beverages
Kodiak, Alaska2.23×Travel & Leisure
Hypertext1.6×Technology & Electronics
Northrop Grumman1.67×Business & Career
Hayward, California2.79×Travel & Leisure
Highland games2.29×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indiana audience
TraitClusterScore
Early Adopter MentalityPOWER1.34
PatriotismCONSERVATISM1.32
ExtroversionTHRILL1.27
Community OrientationOPEN1.17
Risk AppetiteTHRILL1.14
Healthy LifestyleBALANCE1.08

Worldwide distribution

Worldwide audience distribution share by country for Indiana
CountryShare
United States69.3%
India6.4%
Brazil4.7%

See Indiana audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Indiana have in United States?

Indiana has an estimated audience of 23,181,012 people in United States, concentrated in Indiana and California.

What is the gender split and age of Indiana fans?

53.7% of Indiana fans are female, 46.3% are male, with an average age of 43.3 years.

Which brands do Indiana fans like most?

Indiana fans show strongest brand affinity for Israel (4.7×), Bank account (2.45×), and Jeep Wagoneer (3.52×) over the country average.

Where do Indiana fans live in United States?

Indiana fans in United States are most concentrated in Indiana (reach 3,856,525), California (reach 1,901,558), and Texas (reach 1,684,105). These three regions account for the largest share of the active audience.

What other brands do Indiana fans also like?

Beyond Indiana itself, the audience over-indexes on Bank account (2.45×), Jeep Wagoneer (3.52×), N1 road (South Africa) (2.05×), and Acoustic music (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indiana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.