A data profile of the people who buy, follow and care about NFL in Spain — modelled from more than twelve digital signal sources. NFL has an estimated audience of 2,643,381 people in Spain.
The average NFL fan in Spain is 36.4 years old, more male, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Consumer electronics, Food and drink, American football, with strongest over-indexing on Consumer electronics (1.86× the country average).
Demographically, the NFL audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical NFL fan in Spain is more male, around 36.4 years old, with strong Individualism tendencies and a notable affinity for Consumer electronics.
The key figures that characterise the NFL profile in Spain.
33.4% are female, 66.6% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 33.4% |
| Male | 66.6% |
| Average age | 36.4 |
| Estimated audience size | 2,643,381 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide NFL audience comes from Spain.
| Country | Share |
|---|---|
| United States | 60.1% |
| Canada | 4.3% |
| China | 3.2% |
Where the NFL audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~600K | 1.61× | |
| 02 | Principality of Asturias | ~70K | 1.19× | |
| 03 | Aragon | ~70K | 1.16× | |
| 04 | Galicia | ~100K | 1.11× | |
| 05 | Castile and León | ~100K | 1.11× | |
| 06 | Navarre | ~30K | 1.10× | |
| 07 | Cantabria | ~30K | 1.09× | |
| 08 | Basque Autonomous Country | ~100K | 1.07× | |
| 09 | Castilla-La Mancha | ~90K | 0.96× | |
| 10 | La Rioja | ~10K | 0.94× | |
| 11 | Catalonia | ~400K | 0.91× | |
| 12 | Canary Islands | ~100K | 0.89× | |
| 13 | Comunidad Valenciana | ~200K | 0.81× | |
| 14 | Balearic Islands | ~50K | 0.81× | |
| 15 | Andalusia | ~400K | 0.78× | |
| 16 | Region of Murcia | ~60K | 0.75× | |
| 17 | Extremadura | ~40K | 0.70× |
The strongest cross-interests of the NFL audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | National Women's Soccer League | Sports | 5.50× | ||
| 02 | American football | Sports | 4.09× | ||
| 03 | Creative Commons | Technology & Electronics | 3.30× | ||
| 04 | Real Madrid Baloncesto | Sports | 2.94× | ||
| 05 | Twitch | Games | 2.40× | ||
| 06 | NBA | Sports | 2.15× | ||
| 07 | Premier League | Sports | 2.12× | ||
| 08 | Basketball | Sports | 2.09× | ||
| 09 | Mexico | Travel & Leisure | 1.93× | ||
| 10 | TikTok | Internet & Social Media | 1.90× | ||
| 11 | Consumer electronics | Technology & Electronics | 1.86× | ||
| 12 | Beverages | Food & Beverages | 1.84× | ||
| 13 | Mobile game | Games | 1.82× | ||
| 14 | UEFA Champions League | Sports | 1.76× | ||
| 15 | FIFA World Cup | Sports | 1.75× | ||
| 16 | Food and drink | Food & Beverages | 1.67× | ||
| 17 | Movies | Movies & TV | 1.57× | ||
| 18 | Harry Potter | Movies & TV | 1.56× | ||
| 19 | Hip hop music | Music & Radio | 1.53× | ||
| 20 | Technology | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.47× | |
| Early Adopter Mentality | POWER | 1.40× | |
| Patriotism | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.96× | |
| Indulgence | JOY | 1.02× | |
| DIY Mentality | THRILL | 1.02× |
NFL has an estimated audience of 2,643,381 people in Spain, concentrated in Community of Madrid and Catalonia.
33.4% of NFL fans are female, 66.6% are male, with an average age of 36.4 years.
NFL fans show strongest brand affinity for Consumer electronics (1.86×), Food and drink (1.67×), and American football (4.09×) over the country average.
NFL fans in Spain are most concentrated in Community of Madrid (reach ~600K), Catalonia (reach ~400K), and Andalusia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond NFL itself, the audience over-indexes on Food and drink (1.67×), American football (4.09×), Beverages (1.84×), and Movies (1.57×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for NFL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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