Rascasse Audience Intelligence

Ligue 1 Audience in Spain

A data profile of the people who buy, follow and care about Ligue 1 in Spain — modelled from more than twelve digital signal sources. Ligue 1 has an estimated audience of 2,000,693 people in Spain.

The average Ligue 1 fan in Spain is 34.1 years old, more male, and lives primarily in Catalonia.

The audience is concentrated in Catalonia, Community of Madrid, Andalusia.

Top brand affinities include Manchester City F.C., Premier League, Leicester City F.C., with strongest over-indexing on Manchester City F.C. (4.92× the country average).

Demographically, the Ligue 1 audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Ligue 1 fan in Spain is more male, around 34.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Manchester City F.C..

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ligue 1 profile in Spain.

Audience size
2M
in Spain
Gender
30.4%
69.6% male
Age
34.1
average years
Country rank
#2022
Event in Spain
Fig. 01

Search interest · 12-month trend

+41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ligue 1 fans

30.4% are female, 69.6% are male, average age 34.1.

Fig. 02

Gender split

30.4%
Female
69.6%
Male
Demographic split for Ligue 1 audience in Spain
MetricValue
Female30.4%
Male69.6%
Average age34.1
Estimated audience size2,000,693
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Ligue 1 audience in Spain
Age bracketShare%
16-1934%
20-2922%
30-3916%
40-4917%
50+12%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Ligue 1 audience comes from Spain.

Worldwide audience distribution share by country for Ligue 1
CountryShare
France18.2%
Indonesia9.5%
Italy7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ligue 1 audience in Spain is strongest.

Fig. 05

Top regions by affinity

Ligue 1 fans by region: top regions in Spain
#RegionReachAffinity×
01Catalonia~500K1.35×
02Comunidad Valenciana~300K1.31×
03Canary Islands~100K1.20×
04Region of Murcia~80K1.15×
05Community of Madrid~400K1.14×
06Balearic Islands~60K1.14×
07Aragon~60K1.11×
08Navarre~30K1.08×
09Castilla-La Mancha~80K1.00×
10Basque Autonomous Country~70K0.98×
11Andalusia~400K0.95×
12Galicia~90K0.93×
13Castile and León~80K0.88×
14Cantabria~20K0.86×
15La Rioja~10K0.75×
16Principality of Asturias~30K0.64×
17Extremadura~20K0.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ligue 1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ligue 1 audience
#·InterestCategoryAffinity×
01Leicester City F.C.Sports13.29×
02Aston Villa F.C.Sports9.81×
03Everton F.C.Sports8.92×
04Newcastle United F.C.Sports8.19×
05National Women's Soccer LeagueSports6.82×
06Manchester City F.C.Sports4.92×
07A.C. MilanSports4.28×
08Premier LeagueSports3.80×
09Arsenal F.C.Sports3.76×
10Chelsea F.C.Sports3.76×
11FC Bayern MunichSports3.76×
12Liverpool F.C.Sports3.53×
13Real Madrid BaloncestoSports3.45×
14MiamiTravel & Leisure3.27×
15Cristiano RonaldoSports3.22×
16American footballSports3.16×
17UEFA Europa LeagueSports3.07×
18FIFA World CupSports1.93×
19BasketballSports1.84×
20TikTokInternet & Social Media1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ligue 1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Ligue 1 audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.13×
Price SensitivityPREMIUM1.13×
Social Media UsageJOY1.05×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Ligue 1 audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.43×
Quality AwarenessPREMIUM0.44×
Career OrientationPOWER0.56×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Ligue 1 have in Spain?

Ligue 1 has an estimated audience of 2,000,693 people in Spain, concentrated in Catalonia and Community of Madrid.

02

What is the gender split and age of Ligue 1 fans?

30.4% of Ligue 1 fans are female, 69.6% are male, with an average age of 34.1 years.

03

Which brands do Ligue 1 fans like most?

Ligue 1 fans show strongest brand affinity for Manchester City F.C. (4.92×), Premier League (3.8×), and Leicester City F.C. (13.29×) over the country average.

04

Where do Ligue 1 fans live in Spain?

Ligue 1 fans in Spain are most concentrated in Catalonia (reach ~500K), Community of Madrid (reach ~400K), and Andalusia (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Ligue 1 fans also like?

Beyond Ligue 1 itself, the audience over-indexes on Premier League (3.8×), Leicester City F.C. (13.29×), National Women's Soccer League (6.82×), and FIFA World Cup (1.93×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Ligue 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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