Esprit Target Market in Germany
A data profile of the people who buy, follow and care about Esprit in Germany — modelled from more than twelve digital signal sources. Esprit has an estimated audience of 463,263 people in Germany.
The average Esprit fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Street One, Ernsting's family, C&A, with strongest over-indexing on Street One (7.45× the country average).
Demographically, the Esprit audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Creativity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Esprit fan in Germany is more female, around 37.1 years old, with strong Creativity tendencies and a notable affinity for Street One.
At a glance
The key figures that characterise the Esprit profile in Germany.
Search interest · 12-month trend
Customer demographics of Esprit
71.8% are female, 28.2% are male, average age 37.1.
Gender split
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 37.1 |
| Estimated audience size | 463,263 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 24% | |
| 30-39 | 26% | |
| 40-49 | 23% | |
| 50+ | 9% |
Worldwide distribution
of the worldwide Esprit audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 19.1% |
| France | 7.7% |
| Colombia | 7.5% |
Geography
Where the Esprit audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~100K | 1.20× | |
| 02 | Baden-Württemberg | ~80K | 1.13× | |
| 03 | Bayern | ~90K | 1.10× | |
| 04 | Niedersachsen | ~50K | 1.09× | |
| 05 | Rheinland-Pfalz | ~30K | 1.08× | |
| 06 | Thüringen | ~10K | 1.02× | |
| 07 | Schleswig-Holstein | ~20K | 1.01× | |
| 08 | Berlin | ~20K | 1.00× | |
| 09 | Hamburg | ~10K | 0.99× | |
| 10 | Hessen | ~40K | 0.98× | |
| 11 | Saarland | ~6K | 0.94× | |
| 12 | Brandenburg | ~10K | 0.93× | |
| 13 | Sachsen | ~20K | 0.92× | |
| 14 | Mecklenburg-Vorpommern | ~9K | 0.90× | |
| 15 | Bremen | ~4K | 0.90× | |
| 16 | Sachsen-Anhalt | ~10K | 0.89× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Esprit audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Street One | Fashion & Accessoires | 7.45× | ||
| 02 | Household goods | Home & Garden | 5.33× | ||
| 03 | vertbaudet | Fashion & Accessoires | 4.70× | ||
| 04 | Tom Tailor | Fashion & Accessoires | 4.17× | ||
| 05 | Ernsting's family | Shopping | 4.05× | ||
| 06 | Birkenstock | Fashion & Accessoires | 4.02× | ||
| 07 | S.Oliver | Fashion & Accessoires | 3.68× | ||
| 08 | C&A | Shopping | 3.47× | ||
| 09 | Tchibo | Shopping | 3.38× | ||
| 10 | Bonprix | Shopping | 3.33× | ||
| 11 | Thermomix | Home & Garden | 2.74× | ||
| 12 | About You | Shopping | 2.35× | ||
| 13 | QVC | Movies & TV | 2.27× | ||
| 14 | Sparkasse | Business & Career | 2.25× | ||
| 15 | H&M | Shopping | 2.12× | ||
| 16 | Deichmann | Shopping | 1.99× | ||
| 17 | Ryanair | Travel & Leisure | 1.88× | ||
| 18 | Obi (store) | Shopping | 1.60× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.55× | ||
| 20 | IKEA | Home & Garden | 1.51× |
Personality of the Esprit audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.32× | |
| Design Affinity | PREMIUM | 1.23× | |
| Healthy Lifestyle | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.53× | |
| Patriotism | CONSERVATISM | 0.62× | |
| Need for Security | CONSERVATISM | 0.66× |
Frequently asked questions
Who is Esprit's target market in Germany?
Esprit's target market in Germany covers an estimated 463,263 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Esprit customers?
71.8% of the Esprit audience are female, 28.2% are male, with an average age of 37.1 years.
Which brands do Esprit fans like most?
Esprit fans show strongest brand affinity for Street One (7.45×), Ernsting's family (4.05×), and C&A (3.47×) over the country average.
Where do Esprit fans live in Germany?
Esprit fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Esprit fans also like?
Beyond Esprit itself, the audience over-indexes on Ernsting's family (4.05×), C&A (3.47×), Tchibo (3.38×), and Bonprix (3.33×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Mainstream fashion audiences in Germany
- Street One (5,144,272)
- Marco Polo (4,023,668)
- S.Oliver (3,682,603)
- Gina Tricot (2,901,150)
- Tom Tailor (2,854,580)
See Esprit audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Esprit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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