Esprit Audience in Germany
Esprit has an estimated audience of 518,924 people in Germany. 71.8% are female, 28.2% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Historic site, Information sensitivity, Gil Ofarim, Combat sport, Google Photos.
The average Esprit fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Historic site, Information sensitivity, Gil Ofarim, with strongest over-indexing on Historic site (20× the country average). Demographically, the Esprit audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Creativity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of Esprit fans
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 37.1 |
| Estimated audience size | 518,924 |
Audience persona
The typical Esprit fan in Germany is more female, around 37.1 years old, with strong Creativity tendencies and a notable affinity for Historic site.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 146,844 | 1.29× |
| Bayern | 89,522 | 1.07× |
| Baden-Württemberg | 75,922 | 1.07× |
| Niedersachsen | 64,160 | 1.27× |
| Hessen | 39,597 | 1× |
| Rheinland-Pfalz | 26,399 | 1.02× |
| Sachsen | 24,273 | 0.95× |
| Berlin | 22,271 | 0.96× |
| Schleswig-Holstein | 18,911 | 1.01× |
| Brandenburg | 15,856 | 0.99× |
| Thüringen | 12,672 | 0.96× |
| Hamburg | 12,616 | 1.08× |
| Sachsen-Anhalt | 12,020 | 0.89× |
| Mecklenburg-Vorpommern | 8,557 | 0.86× |
| Saarland | 5,078 | 0.8× |
| Bremen | 3,413 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 20× | Arts & Culture |
| Information sensitivity | 9.63× | Technology & Electronics |
| Gil Ofarim | 1.97× | Music & Radio |
| Combat sport | 1.66× | Sports |
| Google Photos | 3.24× | Technology & Electronics |
| Kaffe Fassett | 20× | Arts & Culture |
| Video izle | 2.96× | |
| Irkutsk | 11.27× | Travel & Leisure |
| Emil Nolde | 4.39× | Arts & Culture |
| Buddy – The Buddy Holly Story | 4× | Music & Radio |
| Mechanic | 1.74× | Cars & Mobility |
| Business English | 2.04× | Business & Career |
| Mülheim | 2.6× | Travel & Leisure |
| Stamp collecting | 3.74× | Home & Garden |
| Liberace | 4.34× | Music & Radio |
| Hawesko | 2.54× | Food & Beverages |
| Christmas Gifts | 3.4× | Kids & Family |
| Fantasy Earth: Zero | 4.26× | Games |
| Solo climbing | 2.4× | Sports |
| Home Delivery | 1.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.35 |
| Convenience Orientation | PREMIUM | 1.11 |
| Healthy Lifestyle | BALANCE | 1.08 |
| Sports Activity | POWER | 1 |
| Mindfulness | BALANCE | 0.99 |
| Family Orientation | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 22.9% |
| Colombia | 7.3% |
| Japan | 6.9% |
See Esprit audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does Esprit have in Germany?
Esprit has an estimated audience of 518,924 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Esprit fans?
71.8% of Esprit fans are female, 28.2% are male, with an average age of 37.1 years.
Which brands do Esprit fans like most?
Esprit fans show strongest brand affinity for Historic site (20×), Information sensitivity (9.63×), and Gil Ofarim (1.97×) over the country average.
Where do Esprit fans live in Germany?
Esprit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 146,844), Bayern (reach 89,522), and Baden-Württemberg (reach 75,922). These three regions account for the largest share of the active audience.
What other brands do Esprit fans also like?
Beyond Esprit itself, the audience over-indexes on Information sensitivity (9.63×), Gil Ofarim (1.97×), Combat sport (1.66×), and Google Photos (3.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Esprit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.