A data profile of the people who buy, follow and care about Swimming in Austria — modelled from more than twelve digital signal sources. Swimming has an estimated audience of 1,500,549 people in Austria.
The average Swimming fan in Austria is 43.4 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Galatasaray S.K., Fenerbahçe S.K., Fenerbahçe Men's Basketball, with strongest over-indexing on Galatasaray S.K. (4.05× the country average).
Demographically, the Swimming audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Travelling, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Swimming fan in Austria is balanced, around 43.4 years old, with strong Travelling tendencies and a notable affinity for Galatasaray S.K..
The key figures that characterise the Swimming profile in Austria.
52.1% are female, 47.9% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 43.4 |
| Estimated audience size | 1,500,549 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Swimming audience comes from Austria.
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 6.3% |
| Italy | 5.0% |
Where the Swimming audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~100K | 1.45× | |
| 02 | Tyrol | ~100K | 1.34× | |
| 03 | Vorarlberg | ~60K | 1.07× | |
| 04 | Carinthia (state) | ~80K | 1.04× | |
| 05 | Vienna | ~300K | 0.95× | |
| 06 | Burgenland | ~30K | 0.90× | |
| 07 | Upper Austria | ~200K | 0.85× | |
| 08 | Styria | ~200K | 0.82× | |
| 09 | Lower Austria | ~200K | 0.78× |
The strongest cross-interests of the Swimming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fenerbahçe S.K. | Sports | 4.23× | ||
| 02 | Galatasaray S.K. | Sports | 4.05× | ||
| 03 | Fenerbahçe Men's Basketball | Sports | 4.02× | ||
| 04 | Trabzonspor | Sports | 2.85× | ||
| 05 | Beşiktaş J.K. | Sports | 2.69× | ||
| 06 | Bershka | Shopping | 2.05× | ||
| 07 | Turkish Airlines | Travel & Leisure | 1.98× | ||
| 08 | Istanbul | Travel & Leisure | 1.97× | ||
| 09 | Hiking boot | Fashion & Accessoires | 1.82× | ||
| 10 | Discounts and allowances | Shopping | 1.78× | ||
| 11 | Russia | Travel & Leisure | 1.75× | ||
| 12 | Balcony | Home & Garden | 1.65× | ||
| 13 | Jogging | Sports | 1.63× | ||
| 14 | Volleyball | Sports | 1.58× | ||
| 15 | First class travel | Travel & Leisure | 1.58× | ||
| 16 | Hot tub | Home & Garden | 1.57× | ||
| 17 | Ring (jewellery) | Fashion & Accessoires | 1.54× | ||
| 18 | Terrace (building) | Home & Garden | 1.54× | ||
| 19 | Cottage | Travel & Leisure | 1.53× | ||
| 20 | Terraced house | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.48× | |
| Mindfulness | BALANCE | 1.40× | |
| Urban Lifestyle | OPEN | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.95× | |
| Social Media Usage | JOY | 0.97× |
Swimming has an estimated audience of 1,500,549 people in Austria, concentrated in Vienna and Lower Austria.
52.1% of Swimming fans are female, 47.9% are male, with an average age of 43.4 years.
Swimming fans show strongest brand affinity for Galatasaray S.K. (4.05×), Fenerbahçe S.K. (4.23×), and Fenerbahçe Men's Basketball (4.02×) over the country average.
Swimming fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Swimming itself, the audience over-indexes on Fenerbahçe S.K. (4.23×), Fenerbahçe Men's Basketball (4.02×), Discounts and allowances (1.78×), and Istanbul (1.97×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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