A data profile of the people who buy, follow and care about Chicago Bears in Ireland — modelled from more than twelve digital signal sources. Chicago Bears has an estimated audience of 55,760 people in Ireland.
Chicago Bears has an estimated audience of 55,760 people in Ireland. 54.1% are female, 45.9% are male, average age 36.2. Top brand affinities: Sunday World, Iarnród Éireann, SuperValu (United States), Tesco, IKEA.
Top brand affinities include Sunday World, Iarnród Éireann, SuperValu (United States), with strongest over-indexing on Sunday World (1.91× the country average).
Demographically, the Chicago Bears audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical Chicago Bears fan in Ireland is balanced, around 36.2 years old, with strong Individualism tendencies and a notable affinity for Sunday World.
The key figures that characterise the Chicago Bears profile in Ireland.
54.1% are female, 45.9% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 36.2 |
| Estimated audience size | 55,760 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 17% | |
| 30-39 | 28% | |
| 40-49 | 22% | |
| 50+ | 8% |
of the worldwide Chicago Bears audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 85.3% |
| United Kingdom | 2.2% |
| Canada | 2.1% |
The strongest cross-interests of the Chicago Bears audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mr. Price | Fashion & Accessoires | 2.80× | ||
| 02 | Flowering plant | Home & Garden | 2.21× | ||
| 03 | Toddler | Kids & Family | 2.19× | ||
| 04 | Culinary art | Arts & Culture | 2.12× | ||
| 05 | Sunday World | News | 1.91× | ||
| 06 | TK Maxx | Shopping | 1.81× | ||
| 07 | Handicraft | Home & Garden | 1.79× | ||
| 08 | Resort | Travel & Leisure | 1.74× | ||
| 09 | Newcast | Business & Career | 1.73× | ||
| 10 | Bus Éireann | Cars & Mobility | 1.73× | ||
| 11 | Limerick Leader | News | 1.72× | ||
| 12 | Iarnród Éireann | Cars & Mobility | 1.70× | ||
| 13 | Customer service | Business & Career | 1.70× | ||
| 14 | SuperValu (United States) | Shopping | 1.69× | ||
| 15 | Chair | Home & Garden | 1.67× | ||
| 16 | Motherhood | Kids & Family | 1.66× | ||
| 17 | Ticketmaster | Travel & Leisure | 1.60× | ||
| 18 | Tesco | Shopping | 1.58× | ||
| 19 | IKEA | Home & Garden | 1.54× | ||
| 20 | Spar (retailer) | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.76× | |
| Community Orientation | OPEN | 1.70× | |
| Tradition | CONSERVATISM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Sustainability | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Chicago Bears. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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