A data profile of the people who buy, follow and care about Ultimate Fighting Championship in Ireland — modelled from more than twelve digital signal sources. Ultimate Fighting Championship has an estimated audience of 968,395 people in Ireland.
Ultimate Fighting Championship has an estimated audience of 968,395 people in Ireland. 34.0% are female, 66.0% are male, average age 37.3. Top brand affinities: Manchester United F.C., FIFA World Cup, Premier League, Combat sport, Manchester City F.C..
Top brand affinities include Manchester United F.C., FIFA World Cup, Premier League, with strongest over-indexing on Manchester United F.C. (1.53× the country average).
Demographically, the Ultimate Fighting Championship audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Social Media Usage, Patriotism.
The typical Ultimate Fighting Championship fan in Ireland is more male, around 37.3 years old, with strong Social Media Usage tendencies and a notable affinity for Manchester United F.C..
The key figures that characterise the Ultimate Fighting Championship profile in Ireland.
34.0% are female, 66.0% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 37.3 |
| Estimated audience size | 968,395 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Ultimate Fighting Championship audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 30.4% |
| Brazil | 6.6% |
| United Kingdom | 6.0% |
The strongest cross-interests of the Ultimate Fighting Championship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kickboxing | Sports | 2.55× | ||
| 02 | Welterweight (MMA) | Sports | 2.33× | ||
| 03 | Combat sport | Sports | 2.32× | ||
| 04 | Judo | Sports | 2.13× | ||
| 05 | Grappling | Sports | 2.04× | ||
| 06 | Conor McGregor | Sports | 2.00× | ||
| 07 | Martial arts | Sports | 1.98× | ||
| 08 | Manchester City F.C. | Sports | 1.89× | ||
| 09 | Boxing ring | Sports | 1.89× | ||
| 10 | Wrestling | Sports | 1.83× | ||
| 11 | Self-defense | Sports | 1.78× | ||
| 12 | Evan Ferguson | Sports | 1.77× | ||
| 13 | FIFA World Cup | Sports | 1.72× | ||
| 14 | UEFA Champions League | Sports | 1.67× | ||
| 15 | Real Madrid C.F. | Sports | 1.66× | ||
| 16 | UEFA Europa League | Sports | 1.60× | ||
| 17 | Premier League | Sports | 1.55× | ||
| 18 | Manchester United F.C. | Sports | 1.53× | ||
| 19 | Liverpool F.C. | Sports | 1.52× | ||
| 20 | Roy Keane | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.19× | |
| Patriotism | CONSERVATISM | 1.06× | |
| Need for Security | CONSERVATISM | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.84× | |
| Travelling | THRILL | 0.85× | |
| Need for Security | CONSERVATISM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Ultimate Fighting Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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