A data profile of the people who buy, follow and care about Kinship in Portugal — modelled from more than twelve digital signal sources. Kinship has an estimated audience of 1,430,197 people in Portugal.
The average Kinship fan in Portugal is 46.9 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Auchan, Fnac, with strongest over-indexing on WhatsApp (1.7× the country average).
Demographically, the Kinship audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Kinship fan in Portugal is more female, around 46.9 years old, with strong Family Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Kinship profile in Portugal.
76.4% are female, 23.6% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 76.4% |
| Male | 23.6% |
| Average age | 46.9 |
| Estimated audience size | 1,430,197 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Kinship audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 10.2% |
| Italy | 9.5% |
Where the Kinship audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.12× | |
| 02 | Portalegre District | ~20K | 1.11× | |
| 03 | Guarda District | ~20K | 1.09× | |
| 04 | Beja District | ~20K | 1.07× | |
| 05 | Vila Real District | ~30K | 1.05× | |
| 06 | Évora District | ~30K | 1.04× | |
| 07 | Castelo Branco District | ~30K | 1.03× | |
| 08 | Azores | ~40K | 1.00× | |
| 09 | Viana do Castelo District | ~40K | 1.00× | |
| 10 | Viseu District | ~50K | 0.99× | |
| 11 | Madeira | ~40K | 0.98× | |
| 12 | Coimbra District | ~70K | 0.96× | |
| 13 | Leiria District | ~70K | 0.95× | |
| 14 | Aveiro District | ~100K | 0.94× | |
| 15 | Braga District | ~100K | 0.93× | |
| 16 | Faro District | ~90K | 0.93× | |
| 17 | Setúbal District | ~100K | 0.91× | |
| 18 | Porto District | ~300K | 0.82× | |
| 19 | Santarém District | ~60K | 0.82× | |
| 20 | Lisbon District | ~300K | 0.77× |
The strongest cross-interests of the Kinship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rio Ave F.C. | Sports | 2.54× | ||
| 02 | Vitória S.C. | Sports | 2.43× | ||
| 03 | Microwave oven | Home & Garden | 2.40× | ||
| 04 | Costume jewelry | Fashion & Accessoires | 2.02× | ||
| 05 | Child care | Kids & Family | 1.94× | ||
| 06 | Black Friday (shopping) | Shopping | 1.86× | ||
| 07 | EDreams | Travel & Leisure | 1.85× | ||
| 08 | Lingerie | Fashion & Accessoires | 1.80× | ||
| 09 | Internet & Social Media | 1.70× | |||
| 10 | Real property | Home & Garden | 1.69× | ||
| 11 | Self-esteem | Health | 1.67× | ||
| 12 | Primark | Shopping | 1.66× | ||
| 13 | Sunglasses | Fashion & Accessoires | 1.62× | ||
| 14 | Auchan | Shopping | 1.61× | ||
| 15 | Fnac | Shopping | 1.59× | ||
| 16 | Big Brother (TV series) | Movies & TV | 1.53× | ||
| 17 | Iberia (airline) | Travel & Leisure | 1.53× | ||
| 18 | Nonprofit organization | Politics & Society | 1.53× | ||
| 19 | Dogs | Pets & Animals | 1.51× | ||
| 20 | Desserts | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.94× | |
| Community Orientation | OPEN | 1.69× | |
| Tradition | CONSERVATISM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.91× | |
| Luxury Orientation | PREMIUM | 0.98× | |
| Sports Activity | POWER | 1.00× |
Kinship has an estimated audience of 1,430,197 people in Portugal, concentrated in Lisbon District and Porto District.
76.4% of Kinship fans are female, 23.6% are male, with an average age of 46.9 years.
Kinship fans show strongest brand affinity for WhatsApp (1.7×), Auchan (1.61×), and Fnac (1.59×) over the country average.
Kinship fans in Portugal are most concentrated in Lisbon District (reach ~300K), Porto District (reach ~300K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Kinship itself, the audience over-indexes on Auchan (1.61×), Fnac (1.59×), Self-esteem (1.67×), and Big Brother (TV series) (1.53×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Kinship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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