A data profile of the people who buy, follow and care about Kinship in Spain — modelled from more than twelve digital signal sources. Kinship has an estimated audience of 3,040,726 people in Spain.
Kinship has an estimated audience of 3,040,726 people in Spain. 74.1% are female, 25.9% are male, average age 47.0. Top brand affinities: Satire, Draught beer, New Testament, Refrigerator, Political science.
Top brand affinities include Satire, Draught beer, New Testament, with strongest over-indexing on Satire (11.65× the country average).
Demographically, the Kinship audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Spirituality, Individualism.
The typical Kinship fan in Spain is more female, around 47.0 years old, with strong Spirituality tendencies and a notable affinity for Satire.
The key figures that characterise the Kinship profile in Spain.
74.1% are female, 25.9% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 47.0 |
| Estimated audience size | 3,040,726 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 11% | |
| 30-39 | 24% | |
| 40-49 | 30% | |
| 50+ | 32% |
of the worldwide Kinship audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 10.2% |
| Italy | 9.5% |
The strongest cross-interests of the Kinship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bleacher Report | Sports | 21.31× | ||
| 02 | Draught beer | Food & Beverages | 19.06× | ||
| 03 | Old Testament | Politics & Society | 18.16× | ||
| 04 | New Testament | Politics & Society | 14.14× | ||
| 05 | Satire | Literature | 11.65× | ||
| 06 | Italo disco | Music & Radio | 8.65× | ||
| 07 | Rayo Vallecano | Travel & Leisure | 5.79× | ||
| 08 | Political science | Business & Career | 5.47× | ||
| 09 | Refrigerator | Home & Garden | 4.70× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 4.63× | ||
| 11 | Deportivo Alavés | Sports | 4.50× | ||
| 12 | Genetics | Kids & Family | 3.21× | ||
| 13 | Preventive healthcare | Health | 3.11× | ||
| 14 | Volunteering | Politics & Society | 2.85× | ||
| 15 | Distilled beverage | Food & Beverages | 2.23× | ||
| 16 | Internet & Social Media | 2.11× | |||
| 17 | Iberia (airline) | Travel & Leisure | 1.97× | ||
| 18 | IBEX 35 | Business & Career | 1.80× | ||
| 19 | Spas | Beauty & Wellness | 1.68× | ||
| 20 | Family | Kids & Family | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.24× | |
| Individualism | JOY | 2.15× | |
| Convenience Orientation | PREMIUM | 2.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.80× | |
| Luxury Orientation | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Kinship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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