A data profile of the people who buy, follow and care about Kinship in France — modelled from more than twelve digital signal sources. Kinship has an estimated audience of 3,470,126 people in France.
The average Kinship fan in France is 43.7 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Love & Sex, Kitchen garden, Broadcasting of sports events, with strongest over-indexing on Love & Sex (117.07× the country average).
Demographically, the Kinship audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Kinship fan in France is more female, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Kinship profile in France.
72.9% are female, 27.1% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 43.7 |
| Estimated audience size | 3,470,126 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 18% | |
| 30-39 | 30% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Kinship audience comes from France.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 10.2% |
| Italy | 9.5% |
Where the Kinship audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~400K | 1.48× | |
| 02 | Île-de-France | ~800K | 1.26× | |
| 03 | Grand Est | ~300K | 1.16× | |
| 04 | Occitanie | ~300K | 1.13× | |
| 05 | Auvergne-Rhône-Alpes | ~400K | 1.05× | |
| 06 | Nouvelle-Aquitaine | ~300K | 1.05× | |
| 07 | Hauts-de-France | ~300K | 0.98× | |
| 08 | Bourgogne-Franche-Comté | ~100K | 0.93× | |
| 09 | Corsica | ~20K | 0.92× | |
| 10 | Brittany | ~200K | 0.90× | |
| 11 | Normandy | ~200K | 0.89× | |
| 12 | Centre-Val de Loire | ~100K | 0.88× | |
| 13 | Pays de la Loire | ~200K | 0.86× |
The strongest cross-interests of the Kinship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 117.07× | ||
| 02 | Christmas Gift | Kids & Family | 14.95× | ||
| 03 | Broadcasting of sports events | Movies & TV | 11.67× | ||
| 04 | Dentistry | Business & Career | 11.44× | ||
| 05 | New Testament | Politics & Society | 10.31× | ||
| 06 | Kitchen garden | Home & Garden | 10.29× | ||
| 07 | Christmas tree | Kids & Family | 9.32× | ||
| 08 | Spreadsheet | Technology & Electronics | 8.15× | ||
| 09 | Improvisation | Music & Radio | 8.04× | ||
| 10 | Zoom lens | Technology & Electronics | 7.34× | ||
| 11 | Hormone | Health | 6.08× | ||
| 12 | Biochemistry | Business & Career | 5.94× | ||
| 13 | Genetics | Kids & Family | 4.84× | ||
| 14 | Political science | Business & Career | 4.41× | ||
| 15 | Permanent residency | Business & Career | 4.39× | ||
| 16 | King Jouet | Shopping | 4.08× | ||
| 17 | Subscription business model | Shopping | 2.60× | ||
| 18 | La Banque postale | Business & Career | 2.13× | ||
| 19 | EBay | Shopping | 2.08× | ||
| 20 | YouTube | Movies & TV | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.70× | |
| Mindfulness | BALANCE | 2.20× | |
| Patriotism | CONSERVATISM | 2.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.82× | |
| Design Affinity | PREMIUM | 0.85× | |
| DIY Mentality | THRILL | 0.86× |
Kinship has an estimated audience of 3,470,126 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
72.9% of Kinship fans are female, 27.1% are male, with an average age of 43.7 years.
Kinship fans show strongest brand affinity for Love & Sex (117.07×), Kitchen garden (10.29×), and Broadcasting of sports events (11.67×) over the country average.
Kinship fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~400K), and Provence-Alpes-Côte d'Azur (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Kinship itself, the audience over-indexes on Kitchen garden (10.29×), Broadcasting of sports events (11.67×), Christmas Gift (14.95×), and Dentistry (11.44×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Kinship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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