Rascasse Audience Intelligence

Kinship Audience in Germany

A data profile of the people who buy, follow and care about Kinship in Germany — modelled from more than twelve digital signal sources. Kinship has an estimated audience of 635,420 people in Germany.

#4093among Topic in Germany#230in Kids & Family

The average Kinship fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hugh Grant, Tagesschau, Joseph Gordon-Levitt, with strongest over-indexing on Hugh Grant (14.81× the country average).

Demographically, the Kinship audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Spirituality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kinship fan in Germany is more female, around 40.6 years old, with strong Spirituality tendencies and a notable affinity for Hugh Grant.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kinship profile in Germany.

Audience size
635K
in Germany
Gender
61.0%♀
39.0% male
Age
40.6
average years
Country rank
#9634
Topic in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kinship fans

61.0% are female, 39.0% are male, average age 40.6.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Kinship audience in Germany
MetricValue
Female61.0%
Male39.0%
Average age40.6
Estimated audience size635,420
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Kinship audience in Germany
Age bracketShare%
16-1912%
20-2920%
30-3926%
40-4922%
50+19%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Kinship audience comes from Germany.

Worldwide audience distribution share by country for Kinship
CountryShare
United States21.9%
Brazil10.2%
Italy9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kinship audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kinship fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~60K1.15×
02Rheinland-Pfalz~40K1.11×
03Berlin~30K1.08×
04Schleswig-Holstein~20K1.07×
05Nordrhein-Westfalen~100K1.04×
06Baden-Württemberg~90K1.02×
07Bayern~100K1.00×
08Brandenburg~20K1.00×
09Hamburg~10K1.00×
10Saarland~8K1.00×
11Bremen~5K1.00×
12Niedersachsen~60K0.98×
13Sachsen-Anhalt~20K0.95×
14Sachsen~30K0.94×
15Thüringen~20K0.94×
16Mecklenburg-Vorpommern~10K0.88×
Fig. 06

Affinity by region

Affinity by region — Kinship, Germany
0.88×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kinship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kinship audience
#·InterestCategoryAffinity×
01Sports IllustratedSports16.34×
02Bleacher ReportSports16.33×
03Hugh GrantMovies & TV14.81×
04Joseph Gordon-LevittMovies & TV14.43×
05HertzCars & Mobility9.27×
06Mikaela ShiffrinSports6.62×
07SpreadsheetTechnology & Electronics6.12×
08Country rapMusic & Radio5.62×
09Non-alcoholic beverageFood & Beverages5.57×
10FirefoxInternet & Social Media4.99×
11Sandra BullockMovies & TV4.44×
12SatireLiterature3.54×
13Political scienceBusiness & Career3.19×
14German languagePolitics & Society2.32×
15Online newspaperNews2.12×
16RyanairTravel & Leisure2.07×
17NatureHome & Garden1.97×
18TagesschauMovies & TV1.96×
19Netto Marken-DiscountShopping1.81×
20FamilyKids & Family1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kinship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kinship audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.83×
IndividualismJOY1.72×
Convenience OrientationPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kinship audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
DIY MentalityTHRILL0.75×
Price SensitivityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kinship have in Germany?

Kinship has an estimated audience of 635,420 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kinship fans?

61.0% of Kinship fans are female, 39.0% are male, with an average age of 40.6 years.

03

Which brands do Kinship fans like most?

Kinship fans show strongest brand affinity for Hugh Grant (14.81×), Tagesschau (1.96×), and Joseph Gordon-Levitt (14.43×) over the country average.

04

Where do Kinship fans live in Germany?

Kinship fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Kinship fans also like?

Beyond Kinship itself, the audience over-indexes on Tagesschau (1.96×), Joseph Gordon-Levitt (14.43×), Hertz (9.27×), and Country rap (5.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Kinship audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kinship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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