Kinship Audience in Germany
Kinship has an estimated audience of 635,420 people in Germany. 61.0% are female, 39.0% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Medieval fantasy, Chalkidiki, Este, Veneto, Home construction, Buying a House.
The average Kinship fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Medieval fantasy, Chalkidiki, Este, Veneto, with strongest over-indexing on Medieval fantasy (33.31× the country average). Demographically, the Kinship audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Kinship fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 40.6 |
| Estimated audience size | 635,420 |
Audience persona
The typical Kinship fan in Germany is more female, around 40.6 years old, with strong Mindfulness tendencies and a notable affinity for Medieval fantasy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 152,196 | 1.09× |
| Bayern | 103,370 | 1.01× |
| Baden-Württemberg | 90,247 | 1.04× |
| Niedersachsen | 61,759 | 1× |
| Hessen | 55,980 | 1.16× |
| Rheinland-Pfalz | 35,426 | 1.11× |
| Berlin | 31,520 | 1.11× |
| Sachsen | 28,848 | 0.93× |
| Schleswig-Holstein | 25,307 | 1.11× |
| Brandenburg | 18,653 | 0.95× |
| Sachsen-Anhalt | 15,019 | 0.91× |
| Hamburg | 14,695 | 1.02× |
| Thüringen | 14,087 | 0.87× |
| Mecklenburg-Vorpommern | 10,255 | 0.85× |
| Saarland | 7,401 | 0.95× |
| Bremen | 4,850 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Medieval fantasy | 33.31× | Literature |
| Chalkidiki | 9.63× | Travel & Leisure |
| Este, Veneto | 4.61× | Travel & Leisure |
| Home construction | 1.51× | Home & Garden |
| Buying a House | 9.7× | Home & Garden |
| Progressive rock | 2.36× | Music & Radio |
| Curcuma | 6.79× | Food & Beverages |
| Pillow | 2.04× | Home & Garden |
| Artistic inspiration | 1.62× | Arts & Culture |
| Captain Fantastic (film) | 11.18× | Movies & TV |
| Stradivarius | 1.97× | Shopping |
| Nationality | 3.48× | Politics & Society |
| Škoda Kodiaq | 2.26× | Cars & Mobility |
| 3D printing | 2.29× | Technology & Electronics |
| Buying and Selling Real Estate | 7.03× | Home & Garden |
| Collectable | 1.53× | Kids & Family |
| Christmas Gift | 1.52× | Kids & Family |
| Natural rubber | 2.01× | Cars & Mobility |
| JDSU | 2.84× | Business & Career |
| The Fader | 5.44× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.73 |
| Spirituality | BALANCE | 1.72 |
| Individualism | JOY | 1.66 |
| Indulgence | JOY | 1.63 |
| Sustainability | BALANCE | 1.61 |
| Pet Ownership | JOY | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Brazil | 10.2% |
| Italy | 9.5% |
See Kinship audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Kinship have in Germany?
Kinship has an estimated audience of 635,420 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kinship fans?
61.0% of Kinship fans are female, 39.0% are male, with an average age of 40.6 years.
Which brands do Kinship fans like most?
Kinship fans show strongest brand affinity for Medieval fantasy (33.31×), Chalkidiki (9.63×), and Este, Veneto (4.61×) over the country average.
Where do Kinship fans live in Germany?
Kinship fans in Germany are most concentrated in Nordrhein-Westfalen (reach 152,196), Bayern (reach 103,370), and Baden-Württemberg (reach 90,247). These three regions account for the largest share of the active audience.
What other brands do Kinship fans also like?
Beyond Kinship itself, the audience over-indexes on Chalkidiki (9.63×), Este, Veneto (4.61×), Home construction (1.51×), and Buying a House (9.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kinship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.